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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

Why are some of the best content creators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Why this content model works. Brand name recognition. Back in 2015, Nielsen wanted to determine why people purchased specific products.

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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. That’s why you might want to rethink or at least review your social media content policies. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

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What Is a Ghostwriter?

ContentWriters

A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or content creators, ghostwriters allow the client to take full credit for the finished product.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Give your audience more reasons to convert.

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How to Train Your Brain to Be Creative: Lessons for Marketers

Content Marketing Institute

Reenergizing your content team. It can be hard for content creators to stay focused and motivated when they are producing the same content pieces over and over. Content creators often shy away from the idea of process because of how the concept is typically applied,” he says. Relate it to your brand.

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How to Make an Amplification Strategy With Shares AND Backlinks

Content Marketing Institute

An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. Our BuzzSumo Annual Content Trends Report looked at 100 million articles and found a similar decline in the number of social shares. Why will people share it?

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25 Best Books To Help You Learn Copywriting

Express Writers

He gives clear examples for content that converts and content that falls flat. Creating Fat Content explains exactly how to write great content all while boosting traffic. Empower Your Writing : Skills for Today’s Content Creator — By Farnoosh Brock Content creators come in all forms these days.