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4 Differences Between Creative and Marketing Agencies

Neil Patel

Do you need a creative agency or a marketing agency? In other words, to drive and sustain its growth, Apple uses creative agencies. This is the difference between a creative agency and a marketing agency. What is a creative agency? Take Apple for example. What is a Marketing Agency?

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The Secret to Hitting the Creative Sweet Spot

Content Marketing Institute

This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate. You’re either a brilliantly creative content marketer or you’re not.

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How to Train Your Brain to Be Creative: Lessons for Marketers

Content Marketing Institute

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.

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Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

But that’s changing as the creative class – photographers, videographers, musicians, et al. – If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

Yet some brands are working with top comics creators and publishers such as Marvel Comics. Why risk the reputation of your brand with poor quality work for some marginal savings? Brands use comics for diverse purposes. In 2015, the comic won the CMI Content Marketing Award for best regular feature column or section.

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The Marketer’s Guide to Gain Brand Mileage on Google Maps

Neil Patel

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Large brands and retailers already have access to such online-to-offline metrics. The post The Marketer’s Guide to Gain Brand Mileage on Google Maps appeared first on Neil Patel.

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Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Creative gear. Your revenue last year was a smart $29.4

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