Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Why or why not?

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Backlinko

AUGUST 22, 2024

Nearly 4 in 10 consumers use reviews as a main channel for online brand research ( DataReportal ) 37.2% of internet users aged 16 to 64 claim to use online reviews as a primary source of information for brand research, which is more than product or brand websites (33.3%) or price comparison sites (26.8%). Q&A sites 18.6%

Social Media 93

Social Media Brand Media Text 93

Neil Patel

JANUARY 26, 2021

Discord has evolved considerably since its official 2015 launch. You may find the categories limited at first sight, but plenty of brands use Discord successfully. Encourage Engagement. Engagement is essential to building your business. Enabling engagement also: Enhances the customer and brand experience.

Communication 132

Communication Script Text Social Media 132

Neil Patel

MAY 4, 2021

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. But that dropped from 65% in 2015, and other social channels still have validity. She’s very active with her followers, but can’t possibly engage individually with all 1.2

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

JANUARY 21, 2021

Five Ways Brands and Influencers Can Use the Clubhouse App. Here’s how you can tap into the app’s community and use it to grow your brand and influence. Build an Engaged Clubhouse Community. What draws me to the Clubhouse app is the potential to build an engaged community and grow your sphere of influence.

Social Media 138

Social Media Media Engagement Concept 138

ContentWriters

SEPTEMBER 25, 2024

Today, industries like eCommerce, eLearning, health, tech, and finance rely on ghostwriting services to produce thought leadership pieces, blogs, and other strategic content that enhances brand image and supports business goals. This leads to content that is not only well-written but also tailored to the company’s specific needs and goals.

Content Creation 111

Content Creation Communication Finance Portfolio 111

Neil Patel

SEPTEMBER 21, 2020

In that case, you likely spend a lot of time creating new blog articles, crafting social media posts, or developing video content to keep your audience engaged. Launched in 2015, Google Local Guides—also known as Google Guides—took over where Google Cities left off. How to Get Google Guides to Engage with You.

SEO 145

SEO Engagement Promotion Ads 145

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Retail 110

Content Marketing Institute

DECEMBER 11, 2018

That will mean several things: Great writers and editors will have new career opportunities (and higher paying ones if Andy Crestodina’s prediction is right), and brands will take a closer look at their publishing schedules (cranking out a million mediocre pieces will only serve to hide your brilliant content). AllisonWert Click To Tweet.

Content Marketing 111

Content Marketing Storytelling Marketing Content 111

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Users who engaged with video were more likely to sign up for the site’s platform hosting plan than those who didn’t watch. Providing a video-based educational experience allows you to: Position your brand as a niche authority. DIY options.

Website 111

Website Editorial Team Landing Page Content Creator 111

Neil Patel

NOVEMBER 13, 2020

They are incredibly effective at generation leads, engaging your audience, and much more. At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. Standard incentives include infrequent updates about your brand or a weekly newsletter.

Marketing 145

Marketing Advertising Promotion Retail 145

ProBlogger

AUGUST 30, 2015

We had wonderful speakers – Pamela Wilson from Big Brand System and Copyblogger , Heather B. Read How to use Google Analytics to Measure Engagement on Your blog to learn how. re-engagement campaigns can improve list health. You can learn more about email engagement campaigns via this great course at Hubspot.

Landing Page 52

Landing Page Social Media Brand Sales 52

Freelance Magic

FEBRUARY 27, 2024

It wasn’t until the pandemic that I pivoted again into writing for ecommerce and marketing technology brands. Since then, I’ve landed work with brands like Shopify, Klaviyo, CoSchedule, and Hotjar thanks to my years of experience writing marketing copy. I found a notebook from 2015. Turns out, I used to charge £38.86

Freelance 130

Freelance Blogger Portfolio Marketing Copy 130

Neil Patel

AUGUST 4, 2021

If you’ve been dreaming about an increase in brand awareness, organic lead generation, and personal connections with your customers – creating video content could be the solution you are looking for. Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021.

Marketing 145

Marketing Brand Awareness Social Media Education 145

Neil Patel

JANUARY 12, 2021

Many brands are using Boomerang to connect, engage, and drive brand awareness. Boomerang is Instagram’s standalone app, created in 2015. This helps grow your brand and get your content in front of the right people. The Boomerang app allows you to showcase the workplace culture of your brand. Shareability.

Social Media 117

Social Media Media Marketing Brand Awareness 117

Neil Patel

MARCH 15, 2021

If you successfully target millennials through paid ads, you’ll engage 21.97 These platforms rely on marketing revenues though, so they’re constantly innovating and finding new ways for advertisers to engage their users. they entered the highly-saturated shoe market in 2015, where they faced huge competition.

Ads 122

Ads Advertising Manufacturing Social Media 122

Content Marketing Institute

MARCH 30, 2018

Before you go for the easy click prompted by outrage, shock, or fear, remember that those kinds of headlines rarely result in sustained engagement. Don’t go for the easy click prompted by shock if you want to sustain engagement, says @rohitbhargava. Non-Obvious trend: Brand stand. Click To Tweet. SproutSocial Click To Tweet.

Content 111

Content Social Media Content Marketing Content Creator 111

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 117

Marketing Social Media Retail Search Engine Optimization 117

Neil Patel

DECEMBER 3, 2020

Even better, the prospect response rate increased by 190% compared to 2015. Technically, there is no automatic way to track direct mail response rates, ROI, and general engagement. And, 59% of US consumers say they actually enjoy getting mail from brands. Direct Mail Increases Brand Awareness. Many marketers are in shock.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Content Marketing Institute

SEPTEMBER 4, 2018

The vendor offers such good information that you become loyal to the brand. It’s from a brand selling dolls – but the subject has nothing to do with the dolls. Hopefully, those examples make it clear that content marketing isn’t about the brand, your products, or your services. To build an interested and engaged audience.

Content Marketing 111

Content Marketing Marketing Banking Insurance 111

Content Marketing Institute

SEPTEMBER 11, 2018

We had fine-tuned the product message, developed dynamic examples and graphics, and published engaging new assets for a launch. Our first order of business was to set regular meetings across teams and get them engaged. This should be highly engaging information that helps the sales team differentiate the organization.

Content 108

Content Sales Communication Management 108

Neil Patel

NOVEMBER 4, 2020

When the Apple Watch first came out in 2015, there were 3,000 apps available for download. Apple Watch apps enable business owners to better monitor social media engagement. By thinking outside of the box, marketers may find creative ways to leverage Apple Watch apps to attract, engage, and retain customers.

Social Media 145

Social Media Management Utilities Text 145

Backlinko

JANUARY 8, 2024

But what are those users searching for when they’re on the platform, and which channels are they engaging with the most? The most popular video is episode 25 of a show called “Crime Patrol” , which was uploaded on 24 November 2015, and has 230 million views. This ensures that campaigns remain relevant and engaging.

Entertainment 95

Entertainment Keywords Collaboration Script 95

Moz

JUNE 10, 2020

Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. If your series of pages for a particular category have a wide variety of keywords/queries that users search for when looking for that topic, you can safely engage in a meta title or meta description SEO split-test.

Engagement 64

Engagement SEO Architecture Utilities 64

Moz

JUNE 10, 2020

Moz actually published an article back in 2015 broaching the subject, which is a great summary of how you can run these tests. If your series of pages for a particular category have a wide variety of keywords/queries that users search for when looking for that topic, you can safely engage in a meta title or meta description SEO split-test.

Engagement 64

Engagement SEO Architecture Utilities 64

Neil Patel

JULY 9, 2019

In 2015, you could generate a bit more than 3 visitors a month from the social web for every 100 followers you had, and now it’s dropped down to roughly 2 visitors per month. The way most social media algorithms work is that the more people engage with your content, the more of them will see your content as you post it.

Social Media 111

Social Media Media Keywords Engagement 111

Neil Patel

MARCH 30, 2021

A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. seconds on January 10, 2015. Maybe they want more Twitter followers, greater engagement or tips on how to acquire more leads. As well as thinking about length, write titles that will align with your brand.

Copywriter 144

Copywriter Copywriting SEO Writing 144

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Cast ‘characters’ in reality-based brand stories. HANDPICKED RELATED CONTENT: The Murky World of Influencer Marketing: How Non-Disclosure Can Hurt Your Brand.

Storytelling 109

Storytelling Script Food Agency 109

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. What can organizations do to ensure that the brand –and its audiences – benefit?

Management 92

Management Electronics Media Architecture 92

Content Marketing Institute

OCTOBER 26, 2018

An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. The average fell from eight in 2015 to just four in 2017. HANDPICKED RELATED CONTENT: Want Engaging Social Media Content? Click To Tweet.

Content Creator 107

Content Creator Promotion Social Media Engineering 107

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Content 100

Content Transportation Projects Social Media 100

Content Marketing Institute

MARCH 21, 2018

But many pick their bracket because it’s a fun way to engage with their co-workers and friends. It also gives you insight into who (outside of the analytics team members) may have the best insights into your top-performing content and what best engages your audience. Give your audience a reason to engage with your brand’s content.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Neil Patel

NOVEMBER 3, 2020

I’m fond of this theme because it’s clean, unbeatable, and will enhance your personal brand. You can also use a background image to customize the theme to your brand. The design layout is optimized to engage readers and to cause them to explore your site further. SSMAG was created in 2015. What more could you want?

Content Marketing 142

Content Marketing Marketing Content Portfolio 142

Content Marketing Institute

AUGUST 24, 2018

Since the series launched, the global content team backing Jason has helped expand the Sophisticated Marketer brand across regions, subjects, topics, and content formats. In 2015, Jason launched the podcast to tell the story of marketing on LinkedIn through a new channel. Print’s Very Much Alive: Magazine Examples From 9 Brands.

Marketing 83

Marketing Entertainment Social Media Content Marketing 83

Express Writers

JUNE 14, 2024

As a content creator, you are the voice of your brand. High Conversion E-Mail Copywriting : 50 E-Mail Marketing Copywriting Tips to Increase Your Rates by 30% or More — By Scott Frothingham E-mail marketing remains as a top marketing technique in 2015, but getting your copy just right can be a challenge.

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

Moz

FEBRUARY 4, 2020

In 2015, for example, we were introduced to RankBrain -- the machine-based search algorithm that helps Google push more relevant results to users. In 2015, Google submitted a patent named “ Ranking Search Results Based On Entity Metrics ,” which is where the above entity description is sourced from.

SEO 93

SEO Architecture Concept Keywords 93

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Find the right tools and the right flow to manage your lead-nurturing process in relation to your content engagement. But don’t overcomplicate things.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108