Remove 2015 Remove Brand Remove Promotion
article thumbnail

Is Your Brand Breaking the Law on Social Media?

Content Marketing Institute

If your brand doesn’t rely solely on commissioned or in-house content, you could have potential legal exposure from the images you use on social media. In other words, you might not only illegally post an image, you might credit the wrong person or brand. Brands reuse of images is unlikely to pass the “fair use” test, says @allen3m. ?

article thumbnail

The Marketer’s Guide to Gain Brand Mileage on Google Maps

Neil Patel

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Next, Google plans to introduce promoted pins on Maps with a special API key. Another great feature that you get with the ad is in-store promotion. Let me know in the comments.

Brand 126
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Influencer Marketing: Lessons From One of the World’s Largest Software Brands

Content Marketing Institute

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Your revenue last year was a smart $29.4 Set a clear goal.

Brand 108
article thumbnail

How Content Takes the Stage to Change Brand Perception [Example]

Content Marketing Institute

Beverly’s work as head of the team that strategizes, conceives, creates, and distributes the social content promoting these experiences earned her a nomination for Content Marketer of the Year. Many of these properties have distinct brand characteristics and audience segments. Traffic to brand websites.

Brand 91
article thumbnail

4 Differences Between Creative and Marketing Agencies

Neil Patel

Basically, if you need any type of creative strategy, work, or promotion, they can help you get it done.”. Column Five Media is a creative agency that has worked with Intuit, eBay, Google, Facebook, and dozens of other global brands. Market research helps to determine the how and where of your brand. Take Google, for example.

Agency 136
article thumbnail

4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

In fact, influencer marketing is a tactic I’ve used countless times to build my brands and companies. Promoting when you have no followers for growth is tough. They provide instant promotion of your product or service with amazing conversion rates. All types of companies and brands take advantage of it.

article thumbnail

How to Use Quizzes in Your Marketing Strategy

Neil Patel

At the end, we’ll cover several brands successfully using quizzes in their marketing strategy so you can walk away with a little more insight. You could ask your audience how much they know about your brand, the products it offers, or any of today’s trending topics. Part I: Creating Your Quiz. Crafting Quiz Questions.

Marketing 145