Content Marketing Institute

JULY 6, 2018

If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” The brand launched two shows this year, Wild Ideas Worth Living and Take It From Me. In 2015, the REI Foundation made a $1.5 Authenticity is a must, says @paolojr.? Click To Tweet. OptOutside.

Content Marketing 110

Content Marketing Marketing Content Retail 110

Content Marketing Institute

DECEMBER 28, 2018

Your brand can be authentic, and still be distrusted.” That truth bomb grew from Robert’s work with a team at a large, well-known brand. The brand’s content team had found the audience didn’t trust the brand’s efforts to tell stories through its magazine and social channels. It’s a struggle many brands (and people) face.

Content Marketing 98

Content Marketing Marketing Editorial Storytelling 98

Content Marketing Institute

MARCH 30, 2018

Non-Obvious trend: Brand stand. Reacting to a polarized media atmosphere, more brands feel compelled either by choice or necessity to take a stand and offer a distinct point of view about the world. 66% consumers say it’s important for brands to take a stand on social & political issues. Non-Obvious trend: Back-storytelling.

Content 111

Content Social Media Content Marketing Content Creator 111

Content Marketing Institute

MARCH 21, 2018

Give your audience a reason to engage with your brand's #content, says @AnnGynn. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense. Click To Tweet.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Content Marketing Institute

JUNE 5, 2018

Though there was plenty of evidence to the contrary (I won’t embarrass her by sharing details), she refused to believe her brain was capable of generating big, innovative ideas or turning them into groundbreaking storytelling. Relate it to your brand. Explain your idea generation.

Creativity 111

Creativity Marketing Content Creator Construction 111

Neil Patel

APRIL 5, 2021

Paired with intelligent marketing strategies , these food advertisements will help you create high-converting PPC campaigns that bring your brand to the global stage. Branded in the signature Jif colors, it also delivers clear brand awareness and integrity. This is a big brand marketing lesson in a jar! Jif Peanut Butter.

Food 83

Food Advertising Ads Creativity 83

Moz

OCTOBER 23, 2018

For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. The truth is that infographics are still one of the most-used formats for building links and brand awareness, and from my outreach experiences, with good reason. Yet, here we are.

Brand Awareness 56

Brand Awareness Content Creator Agency Publishing 56

Moz

MAY 19, 2019

This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers. This is especially true when it comes to brands. Numbers don’t lie” vs. brand trustworthiness.

Content Marketing 58

Content Marketing Marketing Content Storytelling 58

The Creative Penn

OCTOBER 16, 2024

the logo has changed over the years as well, both for the podcast and my brand. I created this business plan in March 2009 I started writing seriously in 2006, left my job in 2011, and in 2015, I made six figures, and then the following year, multi-six-figures, which I have sustained ever since across multiple streams of income.

Creativity 59

Creativity Social Media Concept Publishing 59

ProBlogger

SEPTEMBER 22, 2014

Our Aussie speakers also blew our socks off with their storytelling, advice and generosity. Numerous bloggers who I met back in 2010-11 as brand new bloggers are now full time bloggers and launching amazing projects. The elephant, the blogger, the brand and the reader via Laney Galligan. Image by Impactiv8. Image by Impactiv8.

Blogger 48

Blogger Storytelling Copywriter Copywriting 48

The Creative Penn

NOVEMBER 18, 2022

So it's sort of this blend of music and narrative storytelling in a digital collectible form. It's mostly generative art and it's going to be both music and narrative storytelling, but it's this concept of creating a new kind of art that just wasn't possible before. Joanna Penn: And. I mean, seriously, that was 2009.

Creativity 98

Creativity Projects Storytelling Writer 98

ProBlogger

JUNE 30, 2016

As of May 2015 there were 100M active users daily and over 77% of them are above the age of 18. Storytell . I know it’s on trend at the moment to talk about storytelling but the truth is, this is actually what Snapchat is great for. By Sarah Moore of social media agency Eleven Lights Media.

Storytelling 36

Storytelling Social Media Agency Communication 36

ProBlogger

SEPTEMBER 13, 2016

Affiliate Marketing – I have noticed more and more of our attendees monetising with affiliate marketing in addition to working with brands. ” Caroline McCullough shared: “I probably can” from Dan Norris inspired me hugely because it helped me come up with an overarching theme for my personal brand blog/website.

Social Media 52

Social Media SEO Blogger Storytelling 52

The Creative Penn

AUGUST 21, 2023

It can be on-brand for you. On the flip side, and you're doing both with what you have set up, but on your nonfiction side, people can come there and you can really clearly articulate to them what your brand promises around where you're gonna help them write. What is my brand promise? Then they're like, well, how did you do it?

Creativity 98

Creativity Insurance Advertising Publishing 98

Buffer

JULY 27, 2017

We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. million visits every month.

Editorial 52

Editorial Social Media Blogging Blog 52

The Creative Penn

JUNE 19, 2023

And technically you get their email address, but now they've got your brand new book that you weren't really intending for them to get. That has been our pricing since we launched in 2015. So when you have a link, even just a sign up link, and say, “Hey, sign up and get my ARC.” Joanna: Fantastic.

Copy 98

Copy Sales Publishing Publishing 98

The Creative Penn

JUNE 9, 2024

Or if you're spending a tremendous amount of effort to build a brand, a personal author brand, that also works. If you're building up your author brand slowly, you can sell direct just through driving your own traffic through building an email list, or if you have a podcast like I have had for many years. Steve: No, not at all.

Advertising 52

Advertising Sales Ads Publishing 52

ProBlogger

JUNE 30, 2016

As of May 2015 there were 100M active users daily and over 77% of them are above the age of 18. Storytell . I know it’s on trend at the moment to talk about storytelling but the truth is, this is actually what Snapchat is great for. By Sarah Moore of social media agency Eleven Lights Media.

Storytelling 20

Storytelling Social Media Agency Communication 20

ProBlogger

SEPTEMBER 25, 2017

History of (topic/brand/product/industry). You could do one that’s storytelling. Number four is something we’ve done for the last few years on ProBlogger, we have, at the end of each year, created a post called Bloggers To Watch in 2017, or Bloggers To Watch in 2016, Bloggers To Watch in 2015. 9 Bad Habits of Photographers.

Content 46

Content Blogging Blog Search Engine Optimization 46

ProBlogger

AUGUST 6, 2018

I’ve built my brand around “how to content,” and I know just talking about my insecurities, problems, and failures isn’t really going to help anyone. The Biggest Lesson I Learned About Building a Profitable Blog in 2015. I’ve built my brand around how-to content. But I am always wary about being too vulnerable.

Blogging 33

Blogging Blog Blogger Publishing 33

ProBlogger

JULY 3, 2017

Two years ago now, I think it was the 1 st of July 2015; I launched the first episodes. I made more money over that from selling eBooks than I did having a sponsor on the podcast, so I’ve always used the podcast more to monetize in that way and to build the brand but also to sell the products and the events that we have.

Content Creator 50

Content Creator Blogger Blogging Blog 50

Content Marketing Institute

JULY 11, 2018

The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy. Of course, the call to “get with the times” doesn’t just apply to digital brand interactions. Content that sells a brand’s advantages.

Retail 98

Retail Content Education Content Marketing 98

Neil Patel

JANUARY 21, 2021

Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. Google caters to hyper-local search, connecting consumers and brands as smoothly and quickly as possible. Use Storytelling. Mobile and Local SEO: An SEO Friendship.

Keywords 145

Keywords Text SEO Social Media 145

Buffer

DECEMBER 20, 2023

The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide.   The groundbreaking movie, celebrated for its innovative storytelling and captivating performances, swept the major awards, creating a buzz across social media platforms. Time will tell.

Social Media 121

Social Media Media Storytelling Entertainment 121

Content Marketing Institute

OCTOBER 20, 2017

HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. HANDPICKED RELATED CONTENT: Print’s Very Much Alive: Magazine Examples From 9 Brands.

Blog Post 111

Blog Post Post Content Blogging 111

Buffer

DECEMBER 20, 2023

The big screen 2023 was a landmark year for cinema, with the big screen offering a mosaic of storytelling that captivated audiences worldwide.   The groundbreaking movie, celebrated for its innovative storytelling and captivating performances, swept the major awards, creating a buzz across social media platforms. Time will tell.

Social Media 52

Social Media Media Storytelling Entertainment 52