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He further lamented that brands were “paying” people to read their content and that, at the end of the day, only the deepest pockets would win. In 2015, a trend now known as the “ content marketing paradox ” began to occur: Brands were creating more content with less return. In all honesty, he wasn’t entirely wrong.
Now while a lot of blogs are very successful without writing evergreen content, I’ve definitely found it a great basis for my own blog’s success. Here’s what Tim Ferriss said in a podcast episode back in 2015 : If you’re building an audience, the most labor efficient way to build an audience over time is to have evergreen content.
So, how successful was this concept? Turn a Standard Post Into a Long-Form post. I’m not going to insult your intelligence by stating the obvious fact that long-formcontent ranks better than, say, a typical 500-word post. until it’s bona fide long-formcontent. You already know that.
This comes from his 78th episode, it’s from May 27, 2015. I’ll link to it in today’s show notes as well because Tim does go on to talk a little bit more about longformcontent which, the two elements for him, evergreen and longformcontent. Today, I just want to really focus in on evergreen content.
This comes from his 78th episode, it’s from May 27, 2015. I’ll link to it in today’s show notes as well because Tim does go on to talk a little bit more about longformcontent which, the two elements for him, evergreen and longformcontent. Today, I just want to really focus in on evergreen content.
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