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The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

ProBlogger

2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. The significance of content marketing will increase even more.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Unbounce , which has his landing page. Envision your website as if every single page were a landing page.

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10 Alternative RSS Readers if You Still Miss Google Reader

Neil Patel

But interest has been pretty stable since about 2015: What does this tell us? Be sure to compel readers to subscribe to your feed by incorporating clear calls-to-action (CTAs) throughout your content. Consider adding an RSS button to your content hub landing page, too: Keep on Top of Industry News & Thought Leadership.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. at a 90% confidence rate.

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25 Best Books To Help You Learn Copywriting

Express Writers

Catering to multiple online media platforms, Robert focuses in on the best copywriting techniques for websites, landing pages, e-mail marketing, and more. Janice ties in the value of content creation along with SEO in this popular second edition of Letting Go of the Words.

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Content Marketing Life Hack: Using a Content Writing Company

BKA Content

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. It’s no secret that all of this content writing takes time, which is the one thing that most content marketers have in short supply.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

Being different with your content isn’t always the best model, advises @JDScherer. Why this content model works. Back in 2015, Nielsen wanted to determine why people purchased specific products. I can write about the need to A/B test your landing pages all I want. Click To Tweet. Brand name recognition.