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2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in contentcreation. 2015 will see this trend grow even further. The significance of content marketing will increase even more.
But the wisdom 2015Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Unbounce , which has his landingpage. Envision your website as if every single page were a landingpage.
But interest has been pretty stable since about 2015: What does this tell us? Be sure to compel readers to subscribe to your feed by incorporating clear calls-to-action (CTAs) throughout your content. Consider adding an RSS button to your content hub landingpage, too: Keep on Top of Industry News & Thought Leadership.
Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. at a 90% confidence rate.
Catering to multiple online media platforms, Robert focuses in on the best copywriting techniques for websites, landingpages, e-mail marketing, and more. Janice ties in the value of contentcreation along with SEO in this popular second edition of Letting Go of the Words.
Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, contentcreation, and online lead generation. It’s no secret that all of this content writing takes time, which is the one thing that most content marketers have in short supply.
Being different with your content isn’t always the best model, advises @JDScherer. Why this content model works. Back in 2015, Nielsen wanted to determine why people purchased specific products. I can write about the need to A/B test your landingpages all I want. Click To Tweet. Brand name recognition.
seconds on January 10, 2015. The page size was 1.6 Today, the page size has been reduced to 1.5 If you want to create a valuable and optimized case study, this screenshot will guide you: Keyword Research for ContentCreation. He also employs the same strategy on his landingpage. MB at the time.
Ranking for an ultra-competitive keyword and driving traffic to a landingpage is much more demanding. This requires location-specific keyword research and contentcreation. ContentCreation And Optimization High-quality content is the backbone of successful SEO.
Writally is a contentcreation tool that helps people write original content when they don’t feel confident about writing for regular people, or their content lacks engagement. One way to test whether your problem is big enough is to pre-sell your idea through a landingpage.
Google will notice this and the page will likely see a drop-off in its search rankings. Still, there are other factors that could lead to users bouncing off a page which I will discuss later on. If a user finds what they’re looking for on the landingpage, then they’re likely to complete an action and bounce off the site.
For example, if you offer coaching services to freelance writers you might cover topics like: attracting new clients nurturing prospects generating and capturing leads retaining existing clients setting and raising rates weeding out difficult or “problem” clients branding contentcreation and copywriting case studies.
Mark Manson, for instance, published a blog post called The Subtle Art of Not Giving a F*ck in 2015. And, for an in-depth review of Elementor, read: Elementor Review: Is it REALLY the Best LandingPage Builder? You have to create the best content ever published on blog topics lots of people are interested in learning more about.
Editor’s note: Because email marketing continues to be one of the most used and most effective cornerstones of content marketing, Jodi Harris updated her 2015 article. Think of a well-executed email strategy as the backbone of a successful content marketing program.
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