Content Marketing Institute

OCTOBER 8, 2017

Why are some of the best content creators publishing the same type of article over and over? Being different with your content isn’t always the best model, advises @JDScherer. Why this content model works. Back in 2015, Nielsen wanted to determine why people purchased specific products. Click To Tweet.

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Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. Since December, the Content Strategy Newsletter merged with the weekly newsletter, bringing Robert’s thoughts to even more subscribers.). Yes, we marketers wear many hats.

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ContentWriters

SEPTEMBER 25, 2024

A ghostwriter is a professional writer who creates content for another person or company that will be published under that person or company’s name. Unlike traditional authors or content creators, ghostwriters allow the client to take full credit for the finished product. The post What Is a Ghostwriter?

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Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Google gives more exposure to video content by featuring video featured snippets in position zero (above top 10 results): HANDPICKED RELATED CONTENT: Video Marketing Strategy: What Marketers Need to Know. Advanced hosting platforms.

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Content Marketing Institute

DECEMBER 19, 2017

Like the weary holiday shopper, content creators are always pressed for time, eager to please, and challenged to deliver something of value to everyone on the subscriber list. But who’s to say your best content gifts can’t be existing assets resurrected, repurposed, repackaged, and resurfaced? And who knows?

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Content Marketing Institute

MARCH 30, 2018

But the negativity wears on the rest of the audience and the content creators. Take a spin through the comments on Apartment Therapy to see plenty of vitriol directed at the site content, content producers, featured design choices, and sometimes other commenters.

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