Content Marketing Institute

DECEMBER 28, 2018

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

Content Marketing 105

Content Marketing Marketing Editorial Content 105

BKA Content

FEBRUARY 18, 2023

Content Marketing Life Hack: Using a Content Writing Company Content Marketing is the driving life force behind keyword targeting, content creation, and online lead generation. Why You Should Stop Writing Content Yourself Like I mentioned above, most content marketers find that they never have enough time.

Content Marketing 98

Content Marketing Content Writing Marketing 98

Content Hacker

OCTOBER 25, 2022

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Marketing Institute

JULY 18, 2018

It was May 2014, and the content marketing team was celebrating the one-year anniversary of its digital magazine for one of the most prestigious financial services brands in the world. Content marketing was a hit at the firm. The content marketing director smiled. The pizza was delicious.

Content Marketing 81

Content Marketing Marketing Content Architecture 81

ContentWriters

FEBRUARY 28, 2025

The Neverending Need for Purposeful Content You want every piece of content to serve a purpose , whether it addresses customer pain points, supports the buyer’s journey, or establishes authority in your industry. Even the most seasoned marketer occasionally hits a wall.

Content 59

Content Content Creation Blog Blogging 59

ProBlogger

JANUARY 25, 2015

2013 was the year when people started taking content marketing seriously. The momentum grew in 2014 and thousands of corporations, small businesses and startups invested heavily in content creation. 2015 will see this trend grow even further. Content Marketing. This is a guest contribution from Jawad Khan.

Marketing 55

Marketing Advertising Content Creation Promotion 55

Content Marketing Institute

MAY 14, 2018

Many marketing teams tremble when contemplating video production. But video is a necessary component in most content marketing strategies. Visual content is 40 times more likely to be shared via social networks. 43% of consumers would like to see more video content from marketers ( HubSpot ). Buffer , 2014).

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Content Marketing Institute

JUNE 18, 2018

Video options abound, particularly given its growing influence on content marketing success. Though that traffic stat is from 2015, the influence of video is only growing. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Have you been using video content on your site lately?

Website 111

Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

MARCH 15, 2018

HANDPICKED RELATED CONTENT: 13 Steps to Live-Stream Video the Smart Way. Facebook created Instant Articles in 2015 to help publishers’ articles load faster in news feeds. To see how it works, check out Hacker Noon , a high-quality, Medium-based content hub from Mattermark. Attend Content Marketing World Sept.

Social Media 111

Social Media Advertising Promotion Retail 111

Content Marketing Institute

JANUARY 9, 2018

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. The series was a Content Marketing Awards finalist for strategy – best content marketing program in financial services.).

Storytelling 111

Storytelling Script Food Agency 111

BKA Content

MARCH 13, 2023

The History of Content Marketing The history of content marketing is a hotly debated topic. Some marketers credit cave drawings as being some of the first forms of content marketing. Others assert that the first real development of content came after the invention of the Gutenberg printing press.

Content Marketing 52

Content Marketing Marketing Content Content Writer 52

ProBlogger

DECEMBER 4, 2014

If you have created impressive, flawless and high quality content, chances are higher that it will get better response compared to those that have low quality content. So, your first step in link building should be based on online content marketing with all the quality standards involved. Tips for Creating Backlinks.

Content Creation 44

Content Creation Digital Marketing Promotion Social Media 44

ProBlogger

AUGUST 30, 2015

Set up #analytics site search to track keywords that users have typed into your site search to inform your content strategy. To see why, read A Guide to Using Data Analytics to Optimize Your Content Marketing Strategies. Content Marketing: Planning content: Identify and create a profile for your dream reader.

Landing Page 52

Landing Page Social Media Brand Sales 52

Content Marketing Institute

NOVEMBER 26, 2017

When I started at the Content Marketing Institute in 2012, I sat with founder Joe Pulizzi to discuss the 2013 marketing goals. Back then – and still today – everything revolved around email subscribers and event ( Content Marketing World ) attendees. Fast-forward to fall 2015 when we were planning for 2016.

Finance 109

Finance Audience Promotion Content Marketing 109

Neil Patel

DECEMBER 31, 2020

But interest has been pretty stable since about 2015: What does this tell us? Here are a few options, as well as some practical tips on using them to improve your content marketing strategy. RSS, which stands for “really simple syndication,” is an XML-based format used to distribute and share online content.

Social Media 143

Social Media Landing Page Content Creation Lead Generation 143

Content Marketing Institute

OCTOBER 20, 2017

See what inspires you given your content marketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them. Flip books.

Blog Post 111

Blog Post Post Content Blog 111

Content Marketing Institute

JULY 4, 2018

You’re either a brilliantly creative content marketer or you’re not. For example, if you opened a cupcake shop in 2015 soon after the cupcake craze had peaked, you might have had a busy year. HANDPICKED RELATED CONTENT: Search Engine Trends: Rand Fishkin Weighs in on Google and More. That’s how the creativity story goes.

Creativity 109

Creativity Recruitment Content Marketing Engineering 109

Content Marketing Institute

DECEMBER 12, 2017

Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. Whether you publish something once per month or once per day, the pace of content marketing is relentless. Special for Content Marketing Institute readers.

Marketing 107

Marketing Content Content Creation Social Media 107

Content Marketing Institute

SEPTEMBER 11, 2018

It was a hard lesson when our content survey later told us that less than half of what we developed was being used and distributed by the sales team. HANDPICKED RELATED CONTENT: 10 Ways Content Marketing and Sales Teams Can Work Together. 7 Best Practices (and Tools) for Managing Your Remote Content Team.

Content 110

Content Sales Communication Management 110

Content Marketing Institute

MAY 11, 2018

Amisha Gandhi, VP, influencer marketing, SAP Ariba, says that, just as in one’s personal life, worthwhile relationships take more than numbers-flexing on either side. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. No centralized, global influencer marketing existed at SAP before late 2015.

Brand 111

Brand Marketing Social Media Consulting 111

Content Marketing Institute

DECEMBER 19, 2017

Identify which of the assets in your at-a-glance review have the best potential to further your content marketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?

Long Form Content 107

Long Form Content Editorial Team Editorial Content Marketing 107

Content Marketing Institute

OCTOBER 26, 2018

Successful content marketing depends on creating and amplifying exceptional content. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. HANDPICKED RELATED CONTENT: Road Map to Success: Content Distribution Essentials That Win Eyeballs.

Content Creator 111

Content Creator Promotion Social Media Engineering 111

Content Marketing Institute

NOVEMBER 5, 2018

Most marketers (and many businesses) recognize the value of developing content based on a shared interest in supporting a worthy cause or taking a stand. Success in purpose-driven content marketing, though, requires you to go beyond that. In 2015, it released the survey results (e.g., AnnGynn Click To Tweet.

Content 107

Content Transportation Social Media Projects 107

Content Marketing Institute

JUNE 5, 2018

For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” Rather than argue with her, I thought I’d prove her – and, by extension, any other marketer who thinks crafting imaginative, one-of-a-kind content is a task best left to “artistic types” – wrong once and for all.

Creativity 111

Creativity Marketing Content Creator Construction 111

Contently

FEBRUARY 17, 2023

Right now, everyone’s talking about generative AI and how it’s transforming content and design. If you’re not already thinking about how augmented reality (AR) can play a role in your content marketing, you should be. Hyundai was the first automaker to implement an AR owner’s manual in 2015.

Engagement 123

Engagement Entertainment Marketing Education 123

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).

Content Creator 111

Content Creator Audience Script Content 111

Content Marketing Institute

SEPTEMBER 7, 2018

The social reach of your content is an indicator of the impact it’s having on brand awareness – at least, if it’s the right type of content (as discussed above). Unfortunately, measuring the full social reach of your content isn’t as easy or accurate as it used to be. Cover image by Joseph Kalinowski/Content Marketing Institute.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

OCTOBER 2, 2018

One of the oldest mediums is also one of the most powerful — and one of the most overlooked in content marketing. In 2015, the comic won the CMI Content Marketing Award for best regular feature column or section. Cover image by Joseph Kalinowski/Content Marketing Institute.

Storytelling 108

Storytelling Pharmaceutical Brand Prose 108

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

JULY 11, 2018

That’s just one of the many retail marketing takeaways to learn from the success of one of retail’s most powerful forces of nature: Amazon. The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy.

Retail 105

Retail Content Education Content Marketing 105

BKA Content

JANUARY 22, 2024

Joseph Studios This organic marketing agency develops a detailed 12-month content strategy plan for each client and can provide the ongoing support that is necessary to see results from organic SEO. Joseph Studios is a highly rated content marketing, public relations and SEO agency in Atlanta founded in 2015.

SEO 97

SEO Agency Search Engine Optimization Digital Marketing 97

Content Marketing Institute

OCTOBER 3, 2018

In 2015, Groupon was hit with a class action lawsuit for stealing location-tagged photos from Instagram and using the images to promote those businesses with Groupon deals. Cover image by Joseph Kalinowski/Content Marketing Institute. appeared first on Content Marketing Institute.

Social Media 111

Social Media Brand Media Content Creator 111

Content Marketing Institute

AUGUST 24, 2018

Editor’s note: Jason Miller is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. . HANDPICKED RELATED CONTENT: Road Map to Success: Content Marketing Strategy Essentials.

Marketing 90

Marketing Entertainment Social Media Content Marketing 90

Content Marketing Institute

AUGUST 31, 2018

Editor’s note: Beverly Jackson is a finalist for 2018 Content Marketer of the Year. We’ll share insight from CMY finalists in the blog before the winner is announced at Content Marketing World in September. Don’t say you compete with Disney and put out content that looks like Firestone, says @BevJack Click To Tweet.

Brand 95

Brand Entertainment Content Hospitality 95

ContentWriters

SEPTEMBER 25, 2024

The rise of mass media and content marketing has amplified the demand for expertly crafted content. Today, industries like eCommerce, eLearning, health, tech, and finance rely on ghostwriting services to produce thought leadership pieces, blogs, and other strategic content that enhances brand image and supports business goals.

Content Creation 111

Content Creation Communication Portfolio Finance 111

Content Marketing Institute

MAY 1, 2018

In a 2015 study, ReturnPath analyzed over 9 million headlines and subject lines and found that ones with common clickbait words performed below average as opposed to headlines focused on wording that emphasized benefits or urgency. Crafting content is both an art and a science. Here’s the interesting thing.

Content 111

Content Keywords Content Creation Persuasion 111

Content Marketing Institute

JANUARY 3, 2018

He did just that at Content Marketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. In all cases, the subscribers are electrical engineers, the company’s target market. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) Content Marketing Team.

Management 98

Management Electronics Media Architecture 98