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That’s because Robert’s columns challenge me to think beyond how to do a contentmarketing task and even beyond how to do things better. Instead, he makes me think about why we contentmarketers do what we do and about the role of content , the job of contentmarketing, and what success really feels like.
Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Quality isn’t either-or.
These are just a few of the characteristics we look for when selecting the finalists for CMI’s ContentMarketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 ContentMarketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.
1 seed Virginia), I offer six basketball-tournament inspirations for your contentmarketing strategy. Take a page for your contentmarketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.
The Neverending Need for Purposeful Content You want every piece of content to serve a purpose , whether it addresses customer pain points, supports the buyer’s journey, or establishes authority in your industry. Even the most seasoned marketer occasionally hits a wall.
One of my CTS members recently asked, “What is the value of contentmarketing?” Here’s why: First, contentmarketing will be worth $600 billion in 2024. Out of all digital marketing strategies, contentmarketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?
Video options abound, particularly given its growing influence on contentmarketing success. Though that traffic stat is from 2015, the influence of video is only growing. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Have you been using video content on your site lately?
He did just that at ContentMarketing World in his talk, How the Enterprise Marketing Department Can Build and Scale Media. In all cases, the subscribers are electrical engineers, the company’s target market. HANDPICKED RELATED CONTENT: An Easy-to-Apply Framework to Build Your (New or Mature) ContentMarketing Team.
If you’re like most contentmarketers I speak to, the strategies and tactics you use to grow an audience and get attention just aren’t working as they once were. In other words, research as contentmarketing. That single blog post has generated hundreds of backlinks since it was posted in 2015. Click To Tweet.
Identify which of the assets in your at-a-glance review have the best potential to further your contentmarketing goals. TIP: For most questions about your content’s performance, Google Analytics can provide the answer as long as you know where to look. TIP: Not sure how to take inventory of your content competition?
As the corporate world becomes increasingly content-driven, the use of ghostwriters has become more common. This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. The rise of mass media and contentmarketing has amplified the demand for expertly crafted content.
The social reach of your content is an indicator of the impact it’s having on brand awareness – at least, if it’s the right type of content (as discussed above). Unfortunately, measuring the full social reach of your content isn’t as easy or accurate as it used to be. Cover image by Joseph Kalinowski/ContentMarketing Institute.
A glance through ContentMarketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketingcontent from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result).
If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. For most of his 15-plus years in marketing, Vishal has been his organization’s only resource for marketing, communications, and media relations. Click To Tweet.
On the surface, author Rohit Bhargava’s observation in the keynote talk of CMI’s virtual ContentTECH this year doesn’t bode well for contentmarketing. After all, to attract and retain an audience, we need people to believe the content we’re creating. Cover image by Joseph Kalinowski/ContentMarketing Institute.
In 2015, I arrived in Cleveland for ContentMarketing World in good health and good spirits, full of energy and excitement about the week to come. Within 12 hours, I personally learned some lessons about the role health care contentmarketing can and should play in the lives of consumers.
This week I’ll be exploring five of the most popular posts in the areas of content, monetisation, social media, and finding readers, so make sure you check back each day to see what has made the cut! If you want to see what were the biggest posts of 2015 were, you can see them all here , and 2014’s group is here.
In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. In 2015, her contentmarketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog. She became the Executive Editor, running the editorial side of the company. Emilie Wapnick.
We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 Writing only blog posts that meet your criteria can help to keep the quality of your content high. There is no one right editorial cadence. million visits every month.
Compared to when I started working in SEO (2014), today, content is consistently one of the most popular topics covered at digital marketing conferences, there are way more tools that focus on content analysis and optimization, and overall it seems to dominate most of SEO news. Underperforming content: theory first.
Create an Editorial Calendar for Your Blog. The Biggest Lesson I Learned About Building a Profitable Blog in 2015. However you’re going to then get the word out about your content, you have to have a plan for that as well. Facebook Group. Erin Chase. Should You Blog Anonymously or Use Your Real Name? Full Transcript.
Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. Keyword Branded : This is where you combine your anchor text with the target keyword for your site, e.g. getting started with contentmarketing.
See what inspires you given your contentmarketing strategy , audience, and formats. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your ContentMarketing a Boost. To be a well-known leader in your industry, start creating data-driven content. You do not have to use all of them. Flip books.
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