Remove 2015 Remove Content Marketing Remove Editorial
article thumbnail

4 Content Marketing Gems to Inspire You and Your Strategy

Content Marketing Institute

That’s because Robert’s columns challenge me to think beyond how to do a content marketing task and even beyond how to do things better. Instead, he makes me think about why we content marketers do what we do and about the role of content , the job of content marketing, and what success really feels like.

article thumbnail

The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. In this newsletter, Robert delivers marketing insights through a zen sensibility, leaving many of us inspired as businesspeople and as people. Quality isn’t either-or.

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

Content Marketer of the Year Shares the REI Story

Content Marketing Institute

These are just a few of the characteristics we look for when selecting the finalists for CMI’s Content Marketer of the Year award. Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action.

article thumbnail

6 Content Marketing Plays Inspired by Basketball Madness

Content Marketing Institute

1 seed Virginia), I offer six basketball-tournament inspirations for your content marketing strategy. Take a page for your content marketing playbook. Announce the game winners round by round over a few days or weeks and award a prize to all who guessed the “championship” piece of content. Build a bracket.

article thumbnail

10 Best Blog Content Idea Generator Tools

ContentWriters

The Neverending Need for Purposeful Content You want every piece of content to serve a purpose , whether it addresses customer pain points, supports the buyer’s journey, or establishes authority in your industry. Even the most seasoned marketer occasionally hits a wall.

Content 59
article thumbnail

100+ Amazing Content Marketing ROI Statistics That Prove It Works

Content Hacker

One of my CTS members recently asked, “What is the value of content marketing?” Here’s why: First, content marketing will be worth $600 billion in 2024. Out of all digital marketing strategies, content marketing has THE highest ROI (return on investment). Incredible, right?! Ready to rock?

article thumbnail

If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Video options abound, particularly given its growing influence on content marketing success. Though that traffic stat is from 2015, the influence of video is only growing. HANDPICKED RELATED CONTENT: What to Do After You Press Record: A Formula for Videos People Love. Have you been using video content on your site lately?

Website 111