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This article is adapted from an excerpt in the new book The Creative Curve by Allen Gannett, from Penguin Random House. Most of what you know about creativity is a lie. Our culture has embraced the idea that creative genius is inborn and innate. You’re either a brilliantly creative content marketer or you’re not.
But with millions of posts published daily, how do you consistently generate fresh ideas? million blog posts published daily , standing out requires quality and strategic topic selection. Enter your main subject, and the tool generates ideas that blend creativity with SEO optimization.
In 2015, the 84th Legislature of the State of Texas designated Abilene as the official Storybook Capital of Texas for its efforts to celebrate literary works for children. Our brains synapsed as our imaginations took flight, and we became better students and creatives as a result.
The Creative Penn Podcast just hit 10 million downloads as reported by my audio host, Blubrry! Here are some fun stats, and then I share 7 lessons learned that are also applicable for authors and other creatives. Here are some fun stats, and then I share 7 lessons learned that are also applicable for authors and other creatives.
This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. is the CEO of AuthorMedia.com , an award-winning professional speaker, nonfiction author, and host of the Novel Marketing Podcast and the Christian Publishing Show. Thomas Umstattd Jr.
I know because I started mine ( The Hot Sheet ) in 2015. I feel confident that my free newsletter will not stop publishing until I retire from writing and publishing. It helps you be less dependent on publishers, agents, retailers, bookstores, or anyone else to reach readers who enjoy your work.
But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. Take It From Me also uses an interview format, but with a creative twist. In 2015, the REI Foundation made a $1.5 OptOutside. The feeling is mutual.
However, it’s not impossible to land poetry jobs, get paid for your prose, and even get a byline for publishing poetry. I’ve written poetry for a long list of publications, and ultimately published a book of poetry. The more you write and publish your poetry, the more you build up a portfolio of work. Probably not.
I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.
A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new. Short-form surveys.
At Spiegel & Grau , Jess Bonet has joined as marketing director, reporting to publishing director Nicole Dewey. VP, creative director at Harper Children’s Barbara Fitzsimmons is retiring on June 30. She was previously publisher at Humanix Books. Fisher has been on the board since 2015. She was previously at W.W.
What happened to all those hours of creativity, insightful research, and brilliant strategic focus? We had fine-tuned the product message, developed dynamic examples and graphics, and published engaging new assets for a launch. Where did all those assets go? Suddenly, we were playing catch-up. Bring the content closer to sales.
On August 14 and 15, more than 700 bloggers and online creatives descended upon the RACV Royal Pines on Australia’s Gold Coast for two days of learning and networking at the ProBlogger Training Event. Commit to critically assessing your blog posts before you press publish. credit: Mick Russell. Is there a payoff for the reader?
Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. There are even A/B testing options to help optimize your video’s performance after it’s published. SPONSORED BY STORYBLOCKS. The faux stock photos were the best part anyway.
But that’s changing as the creative class – photographers, videographers, musicians, et al. – In fact, there’s a decent amount of case law supporting the rights of the creative creators. Presumably, she believed she had the legal right to publish a photo of herself.
In the intro, The Hotsheet useful newsletter; Book publishing is broken ; In the US, the Federal Trade Commission is about to launch the antitrust lawsuit against Amazon [ Politico ] and a thought experiment; The Authors Guild trains authors on AI tools , and so does the IPG , and so does Publishers Weekly. Ricci: Thanks, Joanna.
Yet some brands are working with top comics creators and publishers such as Marvel Comics. That being said, it is possible for smaller publishers to approach storytelling for a client in this way. Until its merger with Chilean LAN Airlines in 2016, Brazil’s TAM Airlines published an in-flight magazine – TAM Nas Nuvens (In the Clouds).
In the intro, We used to do that [Seth Godin ]; Penguin Random House has acquired Hay House [ Publishing Perspectives ]; Business for Authors ; Your Author Business Plan ; OpenAI has announced a partnership with Axel Springer , the first publishing house globally to partner with them to integrate journalism with AI technologies.
Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Instead of stressing out over every minor detail, just dive into the creative process. I love discussing the creative process and useful tricks to use in the world of video marketing.
I cut my reporting work back quite a bit this past year, pitching and publishing just a few pieces on retail trends and sustainable fashion over the past 12 months. I did, however, start writing for The Quality Edit , which has been a fun team to be part of and gives me a bit more creative freedom than business-style reporting.
In 2015, Jason launched the podcast to tell the story of marketing on LinkedIn through a new channel. Creative inspiration can come from anywhere: an LP record sleeve, a great band, a TV show. The team used Vidyard to host the videos and track results, then published the series on YouTube. The Sophisticated Marketer’s Podcast.
But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. In that situation, you’ve got to be creative,” he says. As you can see, most respondents value creativity and craft.
Go to findawayvoices.com/penn to publish your next audiobook project. Show Notes Creating freedom with multiple streams of income Automating and outsourcing non-creative work Key aspects to consider when creating a training manual The importance of photo quality in print books Why write a book instead of produce an online course?
Physical activity can boost your energy levels and stimulate creativity. First published in March 2015; updated December 2023 This can help clear your mind, reduce stress, and improve focus when you return to writing. Five minutes can do wonders! Physical exercise. Engage in a short workout or stretch.
Why publish into KU and what are some of the ways to market there? With its detailed reports on how to improve your writing and integration with writing software, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. For the first couple of years, it actually was quite creative.
That means you want search engine spiders to find your new content as quickly as possible after you hit publish. Doing your best to publish valuable, interesting, and useful content and then doing everything you can to make sure that your potential customers see it. Where will it be published? Here’s an example.
Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.
For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. I believe the best way to determine this is by taking a look at what journalists are publishing and mapping that over time. Feels a little wrong to publish that openly!).
She offers practical advise for publishing content that makes an impact, along with the secrets behind content that helps bring businesses to authority status. Joseph demonstrates how to write effective copy that sells product, but he doesn’t skimp on the creativity.
Guide publishes a 32-page, full-color magazine each week. If you want to get creative writing quality fiction or poetry (feel free to add in a dose of humor) look no further than The New Yorker. If you’re creative, can make people laugh, and have some great comedic writing chops, Points in Case may be exactly what you’re looking for.
When I started out as a freelance content writer in 2015, I had little to no knowledge about the whole thing. While some freelance writers majorly create thought pieces and creative essays for magazines, others ( like me ) take the marketing phase and become a freelance content writer. Use your website.
How can we shift our mindset to thinking about a long-term creative career? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. What can we do now that will make our future selves happy? Dorie Clark gives some ideas for playing the long game.
No centralized, global influencer marketing existed at SAP before late 2015. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Creative gear. HANDPICKED RELATED CONTENT: An 8-Step Process to Use Influencers to Elevate Your Brand. Set a clear goal.
From 2015-2019 I had the absolute pleasure of being the Feature Editor for Southampton Airport Breeze Magazine. Take a look at some of my favourite issues: 2019 Breeze Summer 2018 Breeze Spring 2017 Breeze Autumn 2015 Breeze Winter All the issues I wrote for were designed and published by The Marketing Collective.
Here’s how it could work: Pick 16 articles published in four of your primary categories. Be creative in what you want them to guess – make it interesting for them so they want to participate. Consider the case of four top seeds in 2015. Pick the metric (i.e., conversions, clicks, time on page) to be judged in the tournament.
Before we get into it— Tell us a bit more about you and how you got into writing and publishing. Everybody told me you need to be an engineer or do something proper, and not be just creative. Joanna: Well, can I also ask you about the self-publishing side? Holger Nils Pohl discusses these things and more.
How can you write fast but also make your creative process sustainable for the long term? Dan Willcocks talks about his creative and business approach. But first up— Tell us a bit more about you and how you got into writing and publishing. That works for them, they publish books. It seems so long ago now.
How can generative AI tools augment and amplify your creativity? I've been following the industry, more so on the music side than publishing, but also just always straddling that line and seeing what can I take from the music industry and bring it into publishing and vice versa. The creative appeal? You can find J.
In the intro, Kobo Plus expands to audiobooks in Australia & New Zealand; Thoughts on the changing publishing environment based on Thrillerfest Audios (well worth buying!), So I've got a creative background. So I have this strange mix of creative and analytical , and I've been entrepreneurial my whole life. This is great.
Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.
Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. One more creative way for travel businesses to use Google maps is give out travel itineraries to their audiences, through custom maps. “Near me” searches also rose by 500% in recent years.
From 2015-2020 I wrote the copy for the Southampton Pocket Guide, a destination publication created to inspire reasons to visit and stay in the city. The post Print Copywriting for the Southampton Pocket Guide appeared first on Creative Little World Copywriting.
An interview published by Forbes reveals some of his well-kept secrets: he surprises his audience with well-written informative materials that answer their daily questions. By providing digital books and other freebies, Flynn keeps his readers coming back for more time after time.
But before we declare the TOC irrelevant to printed novels, let’s take a closer look at why some current best-selling writers (or their editors or publishers) decide to include one. The copyright page acknowledges which chapters were previously published elsewhere. When chapter titles are a creative plus.
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