This site uses cookies to improve your experience. To help us insure we adhere to various privacy regulations, please select your country/region of residence. If you do not select a country, we will assume you are from the United States. Select your Cookie Settings or view our Privacy Policy and Terms of Use.
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Used for the proper function of the website
Used for monitoring website traffic and interactions
Cookie Settings
Cookies and similar technologies are used on this website for proper function of the website, for tracking performance analytics and for marketing purposes. We and some of our third-party providers may use cookie data for various purposes. Please review the cookie settings below and choose your preference.
Strictly Necessary: Used for the proper function of the website
Performance/Analytics: Used for monitoring website traffic and interactions
DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.
Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Think beyond the screen.
For many years, I worked alongside a talented content marketer who often insisted she just wasn’t “a creative person.” To do this, I gathered compelling evidence, perspectives, and advice from some of the most imaginative, inspirational, and downright impressive minds in the world of creative content pursuits. Creativity in context.
I can’t think of any superpower that would be more useful for content marketers than to have a sneak preview of all the important developments, trends, technologies, and key disruptors that will impact our strategic and creative decisions over the next 12 months. It will reinforce quality and creativity in content more than ever.
In January of 2015 , the Hawaiian Tourism board took micro-influencer campaigns to a new level: They leveraged the power of micro-influencers in a way that revolutionized Instagram marketing. Storytelling increases conversions. Storytelling drives conversions naturally because people begin to care about you and your brand.
But even occasional hikers and those whose adventures are limited to chaperoning Girl Scout campouts find REI’s content inviting, approachable, educational, creative, and bold. Take It From Me also uses an interview format, but with a creative twist. In 2015, the REI Foundation made a $1.5 OptOutside.
The Creative Penn Podcast just hit 10 million downloads as reported by my audio host, Blubrry! Here are some fun stats, and then I share 7 lessons learned that are also applicable for authors and other creatives. Here are some fun stats, and then I share 7 lessons learned that are also applicable for authors and other creatives.
Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Instead of stressing out over every minor detail, just dive into the creative process. I love discussing the creative process and useful tricks to use in the world of video marketing.
In the marketing world, they’re often referred to as “creatives.” If you’re a blogger, freelance writer, or online business entrepreneur, you can become a sought-after copywriter when you develop your creativity and perfect your writing skills. seconds on January 10, 2015. Storytelling. A copywriter does. MB at the time.
Be creative in what you want them to guess – make it interesting for them so they want to participate. Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense. Externally.
The so-called “everything store” launched its members-only one-day shopping extravaganza, Prime Day, in 2015 and has continually chipped away at the post-Thanksgiving Black Friday’s sales supremacy. The #retail landscape is rich w/ content experiences with the right creative ingenuity, says @joderama. Click To Tweet.
My thoughts and feelings about design, decoration and the general world of creatives have greatly evolved over the years and as I recognize and work to rectify mistakes of my own, it’s making me realize how steeped in judgment so much design writing can be. Non-Obvious trend: Back-storytelling.
Without creative marketing campaigns, the food industry could be pretty dull. This food advertisement is funny, creative, quirky, and relatable. They also use a creative call-to-action at the bottom, urging viewers to find their nearest Five Guys shop. With over 660,000 restaurants operating in the U.S. Burger King.
How can generative AI tools augment and amplify your creativity? So it's sort of this blend of music and narrative storytelling in a digital collectible form. The creative appeal? But now you are using these generative tools as part of your creative process. You can find J. Transcript of the interview. Joanna Penn: J.
For those of you looking for a quick answer to this strategy-defining question, infographics aren’t as popular as they were between 2014 and 2015. I’ve often used interactives, surveys, and photographic content, like most people producing story-driven creatives, so I focused on those as my formats for comparison. Yet, here we are.
This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers. The numbers drive the narrative.
Plus, my next book for authors Writing the Shadow: Turn Your Inner Darkness Into Words will be out on Kickstarter in October, sign up for the pre-launch here ; Great examples of creative extras in Sara Rosett's campaign Murder in the Alps ; and I'm on the Travelling Through Podcast on a walk and talk along the canal.
Our Aussie speakers also blew our socks off with their storytelling, advice and generosity. As I said in closing this year’s event we’re already planning the 2015 events (yes there will be more than one). Music Teachers, Problogger and the Gold Coast via Creative Piano Professional. Image by Impactiv8.
As of May 2015 there were 100M active users daily and over 77% of them are above the age of 18. Storytell . I know it’s on trend at the moment to talk about storytelling but the truth is, this is actually what Snapchat is great for. By Sarah Moore of social media agency Eleven Lights Media. Test + Measure.
We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 As an established blog, you can run the risk of dropping your standards or hoping that creativity can be scheduled in order to hit a certain number of posts in any given month.
That has been our pricing since we launched in 2015. The post How Authors Can Use Bookfunnel To Read Readers And Sell Direct With Damon Courtney first appeared on The Creative Penn. We don't want anybody using our service that doesn't find it useful or who doesn't need us. Joanna: Fantastic. Thanks so much for your time.
How can you use click testing on Meta to help refine your creative and book marketing ideas? No, Collective Intelligence [Ezra Klein with Holly Herndon]; AI may take our jobs, but not our creativity [ Claire Silver on The TED AI Show ]. Those became a real player for us in like the 2015/2016 ballpark, maybe 2014 even.
She also writes nonfiction for authors as Joanna Penn and is the host of The Creative Penn Podcast. Penn with Clive Cussler at Thrillerfest in New York, 2015 And I also always loved the James Bond movies. And to me, that's the creative challenge. So Joanna, it's so great to have you on. Even the old ones. Patrick: I love that.
As of May 2015 there were 100M active users daily and over 77% of them are above the age of 18. Storytell . I know it’s on trend at the moment to talk about storytelling but the truth is, this is actually what Snapchat is great for. By Sarah Moore of social media agency Eleven Lights Media. Test + Measure.
Quotes of the Week from Brene Brown, author of Daring Greatly : “Vulnerability is the birthplace of innovation, creativity, and change.”. Vulnerability is the birthplace of love, belonging, joy, courage, empathy, and creativity. The Biggest Lesson I Learned About Building a Profitable Blog in 2015. I love that one.
You can find more future of creativity topics here. I started podcasting in 2009, which was very early, and that meant that I was well positioned for when podcasting really took off around 2014, 2015. There was no real issue, but it's just more of us as creatives, right? Transcript of interview with Joanna Penn (lightly edited).
You can find more future of creativity topics here. I started podcasting in 2009, which was very early, and that meant that I was well positioned for when podcasting really took off around 2014, 2015. There was no real issue, but it's just more of us as creatives, right? Transcript of interview with Joanna Penn (lightly edited).
Kruger explains on his author page that “storytelling is an oral tradition…When writing a story, I read that story out loud, both as I’m composing it and when it’s completed. For example, Star Trek: No Man’s Land was a tie-in with the tv show. And S&S just published Kent Kruger’ s The Levee , a novella, as an original audiobook.
The truth is, it takes resourcefulness, dedication, persistence, and creativity. Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. Use Storytelling. Pigeon (July 2014): Worked to integrate local search results like Google Maps.
HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. You just have to be creative about the type of content your community loves to consume.
You might think of this literary device as a camera angle: what can the storyteller see? 6 Point of Views That Every Skilled Writer Must Master Whether tackling a creative writing project, academic paper, or a short story, you’ll need to understand the different points of view and when to use each pronoun.
With a multidisciplinary background in science, art, and business, her curiosity bridges logic and creativity, exploring the intersections of identity and emotion through visual storytelling. Artist Statement: My work explores themes of memory, adaptation, and cultural duality, shaped by my curiosity and creative uncertainty.
We organize all of the trending information in your field so you don't have to. Join 36,000+ users and stay up to date on the latest articles your peers are reading.
You know about us, now we want to get to know you!
Let's personalize your content
Let's get even more personalized
We recognize your account from another site in our network, please click 'Send Email' below to continue with verifying your account and setting a password.
Let's personalize your content