Content Marketing Institute

DECEMBER 28, 2017

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. Unfetter your thinking before you make editorial plans. As content creators, we may see no alternative to scrambling to meet an editorial timetable that ‘has always been that way.’.

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ContentWriters

SEPTEMBER 25, 2024

This is especially true among decision-makers in SEO, marketing, editorial, publishing, and eCommerce roles. Image courtesy of Goldy from FreeDigitalPhotos.net An earlier version of this article was published in February 2015. As the corporate world becomes increasingly content-driven, the use of ghostwriters has become more common.

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Content Creation Communication Content Creator Finance 111

Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Videos often stand out in search results thanks to the rich snippets. They attract a lot of clicks even if they don’t rank in the top three.

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Website Editorial Team Landing Page Content Creator 112

Make a Living Writing

JULY 22, 2024

Check the site for the editorial calendar, themes, and submission deadlines. Where to Submit Short Stories : 30 Magazines and Online Publications Deborah Bacharach is the author of After I Stop Lying (Cherry Grove Press, 2015). These poetry journals include Ladybug, Cricket, Babybug, Spider, Cricket, and Cicada.

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Content Marketing Institute

NOVEMBER 26, 2018

That single blog post has generated hundreds of backlinks since it was posted in 2015. Finally, think about how your research will dovetail with the other themes on your editorial calendar. Think about how the research will dovetail w/ other themes on your editorial calendar, says @clare_mcd. Click To Tweet.

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Content Editorial Freelance Projects 110

Publishing Trends

JANUARY 19, 2023

Kevin McLain , formerly Editorial VP at Avalon Travel , joins Timber Press as Editorial Director. At Penguin Random House Audio , Linda Schmidt becomes Senior Director, Managing Editorial and Production, and Tina Donnelly becomes Assistant Managing Editor. She was previously Head of Content at Realm.

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Art Director Editorial Agency Sales 81

Content Marketing Institute

DECEMBER 19, 2017

Example: From time to time the CMI team updates one of our highest-performing assets with fresh information, advice, and examples, then republishes it as a Back by Popular Demand post – like we recently did with a popular post on email marketing I wrote in 2015. (To 11 Resources to Curate, Clip, Collect, and Collaborate Content.

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Long Form Content Editorial Team Editorial Content Marketing 111

ProBlogger

DECEMBER 18, 2015

We’re closing out this week looking back on the year that was with a bang today – the most popular ProBlogger Podcast episodes of 2015! Episode 12: How to Create an Editorial Calendar for your Blog. PB038: The Biggest Lesson I Learned About Building A Profitable Blog In 2015. ProBlogger Top Tips on Monetization 2015.

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Content Marketing Institute

SEPTEMBER 7, 2018

At the end of 2015, Twitter – a big source of social shares, especially within the digital industry – stopped supporting share count on tweet buttons. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. No one post can provide all relevant tools in the space.

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Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

JULY 6, 2018

The hashtag started on Black Friday 2015 when REI invited the nation to reconnect with their families and friends instead of shopping for holiday deals. In 2015, the REI Foundation made a $1.5 OptOutside. You need look no further than social media to see both newbies and pros proudly tagging their content with #OptOutside.

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Content Marketing Marketing Content Retail 111

Content Marketing Institute

OCTOBER 8, 2017

Back in 2015, Nielsen wanted to determine why people purchased specific products. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Being different with your content isn’t always the best model, advises @JDScherer. Click To Tweet. Why this content model works. What did it find?

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Content Marketing Institute

MARCH 21, 2018

Set up your editorial calendar at a pace that works for both your content team and your audience. Consider the case of four top seeds in 2015. The schedule is the same every year, setting expectations for fans everywhere to plan their vacation time (or their vasectomies ). Take a page for your content marketing playbook.

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Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Here’s an excerpt from Vishal’s talk: .

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Pharmaceutical Landing Page Marketing Editorial Team 109

Content Hacker

OCTOBER 25, 2022

This is from a Hubspot study in 2015 of over 13,000 blogs. When it comes to editorial tools, 73% of content marketers use a keyword research tool like Semrush for search engine optimization during the content creation process. The stats: Since the pandemic started, 64% of marketers updated their editorial calendars.

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Content Marketing IT Marketing Search Engine Optimization 96

Content Marketing Institute

MARCH 30, 2018

This trend isn’t new — Rohit points to REI, which took a stand against Black Friday consumerism starting in 2015 — but it’s definitely accelerating. Reacting to a polarized media atmosphere, more brands feel compelled either by choice or necessity to take a stand and offer a distinct point of view about the world.

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Content Social Media Content Marketing Content Creator 111

ProBlogger

JULY 13, 2015

Although this week we’ve covered social media , forums and groups , alerts , brainstorming , editorial calendars and even getting off your blog to find inspiration , we haven’t talked much about the static pages on your blog. And that is what todays episode is all about! Originally at: Blog Tips at ProBlogger.

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Editorial Social Media Media Blogging 44

ProBlogger

DECEMBER 25, 2016

If you want to see what were the biggest posts of 2015 were, you can see them all here , and 2014’s group is here. Excellent for everyone who is about to write an editorial calendar for 2017 , or who would love some new ideas. 7 Steps to Writing Killer Blog Posts That Actually Get Noticed – and Read! Read it here.

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Post Content Editorial Social Media 48

ProBlogger

APRIL 19, 2017

In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog. She became the Executive Editor, running the editorial side of the company. Emilie Wapnick.

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ProBlogger

APRIL 5, 2017

Adhere to an editorial calendar and style standards to ensure that your readers know exactly when they can expect to read new content in a style, tone, and voice that remains present and unchanged throughout all of your company’s endeavors. Once you have your blog up and running, make sure it functions consistently and concisely.

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Blogging Blog Brand Awareness Editorial 54

Content Marketing Institute

JULY 25, 2018

In 2015, I arrived in Cleveland for Content Marketing World in good health and good spirits, full of energy and excitement about the week to come. A few hours later that enthusiasm turned to panic, as my focus completely shifted to a sudden, sharp pain that woke me in the middle of the night in my hotel room.

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Hospitality Medical Insurance Healthcare 77

ProBlogger

JUNE 25, 2015

Along with Editor-in-Chief Stefanie Flaxman and Chief Content Writer Demian Farnworth, we set the tone and editorial direction of the Copyblogger blog, and plan how we’ll complement the written information with editorial images that help tell the story of each post.

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ProBlogger

APRIL 7, 2022

Darren’s low-tech editorial schedule. Then I made the holiest of holies: the editorial calendar. You can listen to the webinar Darren and I did with Darlene of Digital Photography School where we discuss how we approach editorial calendars on each site, and how to plan one for yourself. Schedule or publish the post.

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Editorial Blogging Blog Social Media 48

Buffer

JULY 27, 2017

We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 We use the monthly content calendar to help us organize our editorial schedule and give us a quick overview of the following few weeks. There is no one right editorial cadence.

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Editorial Social Media Blogging Blog 52

Moz

SEPTEMBER 27, 2020

When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. Apart from search engines themselves, users really care about fresh content — no one wants to read an “SEO guide to improve underperforming content” that was created in 2015!

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Content Keywords Ad Copy SEO 74

ProBlogger

APRIL 7, 2022

Darren’s low-tech editorial schedule. Then I made the holiest of holies: the editorial calendar. You can listen to the webinar Darren and I did with Darlene of Digital Photography School where we discuss how we approach editorial calendars on each site, and how to plan one for yourself. Schedule or publish the post.

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Editorial Blogging Blog Social Media 26

ProBlogger

JULY 11, 2016

I’m going to run through one method I use to do a blog review, but I also have a second suggestion that ProBlogger Editor Stacey Roberts wrote in 2015 that a lot of readers found helpful. Plan – set an editorial plan – CoSchedule or Spreadsheet. The Biggest Lesson I Learned About Building a Profitable Blog in 2015.

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Blogging Blog Editorial Blogger 29

ProBlogger

DECEMBER 20, 2017

Create an Editorial Calendar for Your Blog. The Biggest Lesson I Learned About Building a Profitable Blog in 2015. If you’re struggling to find your groove with an editorial calendar as you’re starting out, you might wanna listen to episode 12. Facebook Group. Erin Chase. Should You Blog Anonymously or Use Your Real Name?

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Blogger Finance Editorial Blogging 40

ProBlogger

NOVEMBER 14, 2016

At the top of my list of goals for 2013, 2014, 2015 was start a podcast. Last year, 2015, I went to a conference in the Philippines. At one point during the game, Lane turned to me and she said what are your goals for 2015? I talked about mapping out a monetization strategy and creating an editorial calendar.

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Blog Post IT Post Writing 38

ProBlogger

NOVEMBER 14, 2016

At the top of my list of goals for 2013, 2014, 2015 was start a podcast. Last year, 2015, I went to a conference in the Philippines. At one point during the game, Lane turned to me and she said what are your goals for 2015? I talked about mapping out a monetization strategy and creating an editorial calendar.

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Blog Post IT Post Writing 35

ProBlogger

JUNE 5, 2017

I was 41 and I loved what I did but you could feel like there had been redundancies and that was the first time I’d seen redundancies in a quite long career in the editorial department. To start with, back in 2015, it was set up as a drop shipping arrangement. Is this me?” Can you give us a little bit information about that?

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Blogger Blogging Blog Social Media 44

ProBlogger

JUNE 5, 2017

I was 41 and I loved what I did but you could feel like there had been redundancies and that was the first time I’d seen redundancies in a quite long career in the editorial department. To start with, back in 2015, it was set up as a drop shipping arrangement. Is this me?” Can you give us a little bit information about that?

Blogger 38

Blogger Blogging Blog Social Media 38

ProBlogger

NOVEMBER 14, 2016

At the top of my list of goals for 2013, 2014, 2015 was start a podcast. Last year, 2015, I went to a conference in the Philippines. At one point during the game, Lane turned to me and she said what are your goals for 2015? I talked about mapping out a monetization strategy and creating an editorial calendar.

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Blog Post IT Post Writing 20

Neil Patel

JANUARY 21, 2021

Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. Editorial Links: Creating useful content and sharing it through social media naturally results in valuable inbound links.

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Keywords Text SEO Social Media 145

Publishing Trends

MARCH 22, 2023

No one is quite sure when publishers started creating “originals,” but Neil Gaiman ’s The Sandman , released in 2015 and featuring an original musical score and large cast (including Michael Sheen as Lucifer), is one of the best known in this category. That’s a ringing endorsement of audio (and his work).

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Publishing Publisher Publishing Projects 104

Neil Patel

APRIL 9, 2021

That’s a 10% increase over 2015. Consider having a strategy in place and drafting an editorial calendar designated for your Google Post content. The frequency of searches for reviews is increasing too. A 2016 study found, “53% of consumers search for local businesses at least one time per month.”. It’s simple. You ask them!

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Sales IT Text Retail 145

Content Marketing Institute

OCTOBER 20, 2017

In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Now, I am particularly interested in your opinion and feedback.

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Blog Post Post Content Blogging 111

Jane Friedman

OCTOBER 10, 2024

” But as I was reporting in 2015 and 2016, I saw more and more of the We Need Diverse Romance campaign. Editorial houses have made some progress in publishing more diverse romances, in part because they saw self-published romances featuring non-white and queer succeed. It’s a happy ending.”

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Publishing Publishing Publisher Editorial 132