Content Marketing Institute

JUNE 18, 2018

Though that traffic stat is from 2015, the influence of video is only growing. Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%.

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Website Editorial Team Landing Page Content Creator 111

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. Unbounce , which has his landing page. To create a high-performance website for a startup (or any business), “Build a beast with a billion landing pages.”

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

OCTOBER 8, 2017

Back in 2015, Nielsen wanted to determine why people purchased specific products. I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% Click To Tweet. Why this content model works. Inherent trust.

Content Creator 111

Content Creator Audience Script Content 111

Content Marketing Institute

OCTOBER 20, 2017

In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. Takeaway tip: If you create a custom print magazine, upload it on your blog or create a special landing page for the magazine like CMI does with its magazine, Chief Content Officer (CCO).

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Blog Post Post Content Blogging 111