Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet.

Management 100

Management Electronics Media Architecture 100

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Click To Tweet.

Content Creator 111

Content Creator Audience Script Content 111

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.

Long Form Content 111

Long Form Content Editorial Team Editorial Content Marketing 111

Content Marketing Institute

OCTOBER 26, 2017

If you work in a big, established company, a presentation on being a marketer on a small team, especially a small team in a startup, may not seem to apply to you. Once you publish an imperfect piece of content, you have an opportunity to make it better with the input of your audience. Use your limitations to your advantage.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Marketing Institute

OCTOBER 20, 2017

In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. That is how Neil Patel publishes his infographics on QuickSprout. It also published the gifographic in a more in-depth article on the blog. your article is ready. Click To Tweet.

Blog Post 111

Blog Post Post Content Blog 111