Content Marketing Institute

DECEMBER 28, 2018

The new tech solution would, he hoped, prevent the product team from publishing content before it was approved. But when Robert suggested the attendee simply ask the team to stop publishing unapproved content, the conference-goer admitted he hadn’t thought of that simple approach. Robert’s take?

Content Marketing 110

Content Marketing Marketing Editorial Storytelling 110

Content Marketing Institute

JANUARY 3, 2018

In their new book, Killing Marketing , Joe Pulizzi and Robert Rose recount the story of how Arrow Electronics, one of the world’s largest companies, spent millions between 2015 and 2016 to purchase more than 50 media properties to acquire their valuable subscriber lists and editorial talent. Click To Tweet. This view is controversial.

Management 100

Management Electronics Media Architecture 100

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new. Short-form surveys.

Content 110

Content Editorial Freelance Projects 110

ProBlogger

JULY 11, 2015

and today we will be building on that – developing an editorial calendar. Ultimately these two exercises will get you on the road to setting up a publication schedule you can carry on, specifying what kind of content you’ll publish on what days. Behind the Scenes: My Low Tech Editorial Schedule.

Editorial 46

Editorial Blogger Publisher Publishing 46

Content Marketing Institute

SEPTEMBER 7, 2018

Editor’s note: Given the never-ending need for metrics to prove the value of your content, we wanted to bring back this article published last year about how to measure brand awareness. That’s because publishers tend to favor infographics that keep branding to a bare minimum – usually a logo hidden right at the bottom of the content.

Brand Awareness 112

Brand Awareness Brand Content Editorial Team 112

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Click To Tweet.

Content Creator 111

Content Creator Audience Script Content 111

Content Marketing Institute

DECEMBER 19, 2017

Even a simple, high-level inventory – a documented list of the content published, the topics covered and when, the formats of each piece, and the platforms where the assets were distributed – can help you track down the materials you have to work with, and make it easier to compare their relative performance as a next step.

Long Form Content 111

Long Form Content Editorial Team Editorial Content Marketing 111

Content Marketing Institute

JULY 6, 2018

The hashtag started on Black Friday 2015 when REI invited the nation to reconnect with their families and friends instead of shopping for holiday deals. In 2015, the REI Foundation made a $1.5 We know – and want our readers to know – we’re serving a different kind of purpose than a traditional publisher. OptOutside.

Content Marketing 111

Content Marketing Marketing Content Retail 111

Content Hacker

OCTOBER 25, 2022

Several years back, HubSpot published a report that finally answered a burning question: “How much should you blog?”. This is from a Hubspot study in 2015 of over 13,000 blogs. It was found that companies with over 400 published blogs get 2x more traffic on average. Publishing 16+ posts per month offers 4.5x

Content Marketing 96

Content Marketing IT Marketing Search Engine Optimization 96

Content Marketing Institute

MARCH 21, 2018

Here’s how it could work: Pick 16 articles published in four of your primary categories. Set up your editorial calendar at a pace that works for both your content team and your audience. Consider the case of four top seeds in 2015. Pick the metric (i.e., conversions, clicks, time on page) to be judged in the tournament.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

ProBlogger

DECEMBER 18, 2015

We’re closing out this week looking back on the year that was with a bang today – the most popular ProBlogger Podcast episodes of 2015! So far this year there have been over 620,000 downloads and we’ve published 76 episodes. Episode 12: How to Create an Editorial Calendar for your Blog. You will be or.ga.nised.

Editorial 30

Editorial Blog Blogging Entertainment 30

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Once you publish an imperfect piece of content, you have an opportunity to make it better with the input of your audience.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Buffer

JULY 27, 2017

We have published more than 1,000 posts—and we’re honored to receive more than 1.5 We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 There is no one right editorial cadence. million visits every month.

Editorial 52

Editorial Social Media Blog Blogging 52

ProBlogger

APRIL 19, 2017

In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog.

Blogger 50

Blogger Editorial Agency Digital Marketing 50

ProBlogger

APRIL 7, 2022

Schedule or publish the post. Darren’s low-tech editorial schedule. Then I made the holiest of holies: the editorial calendar. You can listen to the webinar Darren and I did with Darlene of Digital Photography School where we discuss how we approach editorial calendars on each site, and how to plan one for yourself.

Editorial 48

Editorial Blog Blogging Social Media 48

ProBlogger

APRIL 7, 2022

Schedule or publish the post. Darren’s low-tech editorial schedule. Then I made the holiest of holies: the editorial calendar. You can listen to the webinar Darren and I did with Darlene of Digital Photography School where we discuss how we approach editorial calendars on each site, and how to plan one for yourself.

Editorial 26

Editorial Blog Blogging Social Media 26

ProBlogger

JULY 11, 2016

I’m going to run through one method I use to do a blog review, but I also have a second suggestion that ProBlogger Editor Stacey Roberts wrote in 2015 that a lot of readers found helpful. Plan – set an editorial plan – CoSchedule or Spreadsheet. The Biggest Lesson I Learned About Building a Profitable Blog in 2015.

Blog 29

Blog Blogging Editorial Blogger 29

ProBlogger

NOVEMBER 14, 2016

At the top of my list of goals for 2013, 2014, 2015 was start a podcast. Last year, 2015, I went to a conference in the Philippines. At one point during the game, Lane turned to me and she said what are your goals for 2015? I talked about mapping out a monetization strategy and creating an editorial calendar.

Blog Post 38

Blog Post IT Post Writing 38

ProBlogger

NOVEMBER 14, 2016

At the top of my list of goals for 2013, 2014, 2015 was start a podcast. Last year, 2015, I went to a conference in the Philippines. At one point during the game, Lane turned to me and she said what are your goals for 2015? I talked about mapping out a monetization strategy and creating an editorial calendar.

Blog Post 35

Blog Post IT Post Writing 35

ProBlogger

NOVEMBER 14, 2016

At the top of my list of goals for 2013, 2014, 2015 was start a podcast. Last year, 2015, I went to a conference in the Philippines. At one point during the game, Lane turned to me and she said what are your goals for 2015? I talked about mapping out a monetization strategy and creating an editorial calendar.

Blog Post 20

Blog Post IT Post Writing 20

Publishing Trends

MARCH 22, 2023

At last count, more than seventy-five thousand titles have been published, a number that will dramatically increase as AI narration brings cost and production time down. And S&S just published Kent Kruger’ s The Levee , a novella, as an original audiobook. billion by 2030 , and U.S.

Publisher 104

Publisher Publishing Publishing Projects 104

Neil Patel

APRIL 9, 2021

That’s a 10% increase over 2015. After clicking “publish,” you can check out your post on your listing. Make sure you review it within a week of publishing it since Google Posts disappear in a week. Consider having a strategy in place and drafting an editorial calendar designated for your Google Post content. It’s simple.

Sales 145

Sales IT Text Retail 145

Content Marketing Institute

OCTOBER 20, 2017

In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. That is how Neil Patel publishes his infographics on QuickSprout. It also published the gifographic in a more in-depth article on the blog. your article is ready. Click To Tweet.

Blog Post 111

Blog Post Post Content Blog 111

Jane Friedman

OCTOBER 10, 2024

Today’s post is by Elizabeth Held, who publishes the newsletter What To Read If on Substack. When I mentioned to Christine Larson, author of Love in the Time of Self-Publishing , that more than a dozen romance writers had donated to an auction to help my neighborhood bookstore make repairs from flood damage, she immediately lit up.

Publisher 132

Publisher Publishing Publishing Editorial 132

Jane Friedman

JANUARY 1, 2025

Since 2013, I have been regularly updating this informational chart about the key book publishing paths. Traditional publishing paths (1 page) Other publishing paths (1 page) All publishing paths (2 pages) One of the biggest questions I hear from authors today: What is the best way to publish my work?

Publisher 144

Publisher Publishing Publishing Retail 144