Content Marketing Institute

JULY 6, 2018

The hashtag started on Black Friday 2015 when REI invited the nation to reconnect with their families and friends instead of shopping for holiday deals. Although increased sales weren’t the main goal, the company’s been rewarded for its efforts: After the Force of Nature launch, its women’s business grew 20 percent year over year.

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Content Marketing Marketing Content Retail 111

Content Marketing Institute

OCTOBER 26, 2017

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. The kind of system he’s talking about is the process that supports what your marketing and sales teams want to accomplish. Click To Tweet.

Pharmaceutical 108

Pharmaceutical Landing Page Marketing Editorial Team 108

Content Hacker

OCTOBER 25, 2022

This is from a Hubspot study in 2015 of over 13,000 blogs. When it comes to generating sales, 70% said SEO gives them better results than PPC (pay-per-click). When it comes to sales funnels, 69% of content is created for the top of the funnel. By the year 2025, 80% of B2B sales interactions will occur via digital channels.

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Content Marketing IT Marketing Search Engine Optimization 96

Content Marketing Institute

MARCH 30, 2018

This trend isn’t new — Rohit points to REI, which took a stand against Black Friday consumerism starting in 2015 — but it’s definitely accelerating. You’re probably all too aware of executives’ skepticism of proposals that require investment but don’t directly lead to sales.

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Content Social Media Content Marketing Content Creator 111

ProBlogger

APRIL 19, 2017

In 2015, she gave her TEDx presentation about why some of us don’t have one true calling. Why The Loooooong Sales Letter Works And Other Surprising Sales Hacks via Mixergy. In 2015, her content marketing company was acquired by Taylor Media, the company behind the popular The Penny Hoarder blog. Emilie Wapnick.

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Blogger Editorial Agency Digital Marketing 50

ProBlogger

APRIL 7, 2022

Darren’s low-tech editorial schedule. Then I made the holiest of holies: the editorial calendar. You can listen to the webinar Darren and I did with Darlene of Digital Photography School where we discuss how we approach editorial calendars on each site, and how to plan one for yourself.

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Editorial Blogging Blog Social Media 48

ProBlogger

JULY 11, 2016

I’m going to run through one method I use to do a blog review, but I also have a second suggestion that ProBlogger Editor Stacey Roberts wrote in 2015 that a lot of readers found helpful. Plan – set an editorial plan – CoSchedule or Spreadsheet. Where is income coming from – launches or long tail sales?

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Blogging Blog Editorial Blogger 29

ProBlogger

APRIL 7, 2022

Darren’s low-tech editorial schedule. Then I made the holiest of holies: the editorial calendar. You can listen to the webinar Darren and I did with Darlene of Digital Photography School where we discuss how we approach editorial calendars on each site, and how to plan one for yourself.

Editorial 26

Editorial Blogging Blog Social Media 26

ProBlogger

DECEMBER 20, 2017

Create an Editorial Calendar for Your Blog. The Biggest Lesson I Learned About Building a Profitable Blog in 2015. If you’re struggling to find your groove with an editorial calendar as you’re starting out, you might wanna listen to episode 12. Facebook Group. Erin Chase. Should You Blog Anonymously or Use Your Real Name?

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Blogger Finance Editorial Blogging 40

ProBlogger

NOVEMBER 14, 2016

At the top of my list of goals for 2013, 2014, 2015 was start a podcast. Last year, 2015, I went to a conference in the Philippines. At one point during the game, Lane turned to me and she said what are your goals for 2015? I talked about mapping out a monetization strategy and creating an editorial calendar.

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Blog Post IT Post Writing 38

ProBlogger

JUNE 5, 2017

I was 41 and I loved what I did but you could feel like there had been redundancies and that was the first time I’d seen redundancies in a quite long career in the editorial department. To start with, back in 2015, it was set up as a drop shipping arrangement. That definitely generated sales in itself. Is this me?” Nikki: Yeah.

Blogger 44

Blogger Blogging Blog Social Media 44

ProBlogger

NOVEMBER 14, 2016

At the top of my list of goals for 2013, 2014, 2015 was start a podcast. Last year, 2015, I went to a conference in the Philippines. At one point during the game, Lane turned to me and she said what are your goals for 2015? I talked about mapping out a monetization strategy and creating an editorial calendar.

Blog Post 35

Blog Post IT Post Writing 35

ProBlogger

JUNE 5, 2017

I was 41 and I loved what I did but you could feel like there had been redundancies and that was the first time I’d seen redundancies in a quite long career in the editorial department. To start with, back in 2015, it was set up as a drop shipping arrangement. That definitely generated sales in itself. Is this me?” Nikki: Yeah.

Blogger 38

Blogger Blogging Blog Social Media 38

ProBlogger

NOVEMBER 14, 2016

At the top of my list of goals for 2013, 2014, 2015 was start a podcast. Last year, 2015, I went to a conference in the Philippines. At one point during the game, Lane turned to me and she said what are your goals for 2015? I talked about mapping out a monetization strategy and creating an editorial calendar.

Blog Post 20

Blog Post IT Post Writing 20

Neil Patel

APRIL 9, 2021

I’m going to explain its importance and how you can optimize it to generate more sales. When leveraged correctly, Google My Business can lead to increased sales and improved customer loyalty. It’s a really simple equation: Good reviews = sales. More good reviews = more sales. That’s a 10% increase over 2015.

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Sales IT Text Retail 145

Neil Patel

JANUARY 21, 2021

Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. Now, these terms can drive traffic and a solid sales funnel will convert some of those people — but not many. It also helped him increase sales by 332%.

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Keywords Text SEO Social Media 145

Publishing Trends

MARCH 22, 2023

audiobook sales topped ebook sales for the second year in a row. Many we spoke to admit that Audible is the main conduit for audiobook sales, approaching 90% of market share, though some listeners go to Apple , Kobo, or (through libraries) Overdrive. But as audiobook sales are growing, people are willing to experiment more.

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Publisher Publishing Publishing Projects 104

Jane Friedman

JANUARY 1, 2025

Authors must exercise caution when signing with small presses ; some mom-and-pop operations offer little advantage over self-publishing, especially when it comes to distribution and sales muscle. Rights sales. Of course, all authors can and do benefit from rights sales. Hybrid publishers and paid publishing services.

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Publisher Publishing Publishing Retail 144