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How to Optimize Google My Business and Leverage It for More Sales

Neil Patel

I’m going to explain its importance and how you can optimize it to generate more sales. When leveraged correctly, Google My Business can lead to increased sales and improved customer loyalty. It’s a really simple equation: Good reviews = sales. More good reviews = more sales. That’s a 10% increase over 2015.

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My First Novel Was a New York Times Bestseller. I’m Self-Publishing My Third Novel Today.

Jane Friedman

Amazon • Bookshop By the time The Bookseller released in 2015, Harper had been throwing around the marketing and PR muscle that every author dreams of. There are lots of editors out there, and I had a solid reputation and good sales numbers. A former agent herself, she has an impeccable editorial eye, and I trust her implicitly.

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People Round-Up, Mid-January 2023

Publishing Trends

At Macmillan, Amy Solov , lately Sales Representative, Special Sales at Gibbs Smith , joins as Manager, Gift Sales. Dale Wilstermann joins Dexterity as Executive Sales Director. Most recently he was Executive Director, Nashville Sales at Hachette. Previously she was Director of Publicity at Ecco.

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The Zen of Content Marketing: Higher Consciousness, Better Performance

Content Marketing Institute

Week after week since January 2015, CMI has sent a Content Strategy for Marketers e-newsletter written by CMI Chief Strategy Advisor Robert Rose. Unfetter your thinking before you make editorial plans. As marketers, we may feel forced to run campaigns to meet established monthly sales goals.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

Back in 2015, Nielsen wanted to determine why people purchased specific products. Explore the company’s sales funnel. As you proceed through the funnel – from ad or article to lead generation to email marketing to sales prompt, take screenshots. Being different with your content isn’t always the best model, advises @JDScherer.

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Amplify Your Top-Performing Assets With This 3-Step Curation Process

Content Marketing Institute

For example, mining user feedback shared through social channels, posted in your comments section, or offered in conversations with your sales team can reveal valuable insights you can use to prioritize your curation efforts. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team.

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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

The hashtag started on Black Friday 2015 when REI invited the nation to reconnect with their families and friends instead of shopping for holiday deals. Although increased sales weren’t the main goal, the company’s been rewarded for its efforts: After the Force of Nature launch, its women’s business grew 20 percent year over year.