Content Marketing Institute

DECEMBER 28, 2018

Robert brought up the “brew”-haha that arose when Starbucks introduced its #RaceTogether initiative in 2015. To underscore the point, he gave examples of storytellers known for their authenticity who nevertheless struggled to earn an audience when they switched genres or formats. It’s a struggle many brands (and people) face.

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Content Marketing Institute

MARCH 21, 2018

Powerful storytelling shares these four elements: a human hero, a goal, resistance, and truth. Pratik Dholakiya offers a three-act structure to successful storytelling – and the secret sauce, he says, is suspense. HANDPICKED RELATED CONTENT: Go Behind the Scenes of Coca-Cola’s Storytelling. @AnnGynn Click To Tweet.

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Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

JULY 6, 2018

The hashtag started on Black Friday 2015 when REI invited the nation to reconnect with their families and friends instead of shopping for holiday deals. Paolo’s team’s job was to mine for women’s stories – and women storytellers – to bring more balance to the content showing up in outdoor media. “It OptOutside.

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Content Marketing Institute

MARCH 30, 2018

This trend isn’t new — Rohit points to REI, which took a stand against Black Friday consumerism starting in 2015 — but it’s definitely accelerating. Non-Obvious trend: Back-storytelling. What has changed, Rohit says, is that “what you believe as a company has to be front and center in everything your company does.”.

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Content Social Media Content Marketing Content Creator 111

Buffer

JULY 27, 2017

We first hit one million sessions in a calendar month during March 2015 —a full 4 years after launching— and after months of floating around 1.1 For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. million visits every month.

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Editorial Social Media Blogging Blog 52

Neil Patel

JANUARY 21, 2021

Mobile-friendly update (April 2015): Favoring websites with mobile-friendly versions and setting the stage for future penalties if sites don’t comply. Use Storytelling. Editorial Links: Creating useful content and sharing it through social media naturally results in valuable inbound links. You can even micro-target content.

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Publishing Trends

MARCH 22, 2023

Kruger explains on his author page that “storytelling is an oral tradition…When writing a story, I read that story out loud, both as I’m composing it and when it’s completed. For example, Star Trek: No Man’s Land was a tie-in with the tv show. And S&S just published Kent Kruger’ s The Levee , a novella, as an original audiobook.

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