Remove 2015 Remove Engagement Remove Landing Page
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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Though that traffic stat is from 2015, the influence of video is only growing. Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%. DIY options.

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The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

ProBlogger

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. Target the blogs where you can engage your potential customers. But to do that, you’d first need to engage with them in the online world. Content Marketing.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Unbounce , which has his landing page. Envision your website as if every single page were a landing page. Click To Tweet.

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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

Develop a list of all the items on your blog that can be measured, such as page views or events, and set up measures for these. Read How to use Google Analytics to Measure Engagement on Your blog to learn how. Tailor the content to user site behaviour or a specific registration/landing page. Test your landing page.

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Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

The opportunity for followers to engage with lenses is much higher than with filters because users are more likely to play with them and share them. Followers engage w/ lenses more than filters b/c users are more likely to share them, says @moninaw. In early 2015, something happened that most of us marketers missed.

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A Powerful Exercise inside Google Analytics to Set You Up for a Successful Year of Blogging

ProBlogger

I hope you had a worthwhile end of 2014 and are looking at 2015 with excitement and anticipation! It’s an exercise that I do over the last week of 2014 and the first week of 2015 but is also something you could spend just 10 minutes doing and still get some value from. Social Landing Pages.

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25 Best Books To Help You Learn Copywriting

Express Writers

Catering to multiple online media platforms, Robert focuses in on the best copywriting techniques for websites, landing pages, e-mail marketing, and more. Content Rules : How to Create Killer Blogs, Podcasts, Videos, Ebooks, Webinars (and More) That Engage Customers and Ignite Your Business — By Ann Handley and C.C.