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The 6 Step Online Marketing Strategy Every Small Business Should Follow in 2015

ProBlogger

2015 will see this trend grow even further. In 2015, you need to stay focused on these six areas to get ahead of your competitors and boost sales. You can choose your target audience based on interests, age groups, location, Liked pages and many others criteria. This is a guest contribution from Jawad Khan. Content Marketing.

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If You Aren?t Using Website Videos, You?re Missing These 3 Benefits

Content Marketing Institute

Though that traffic stat is from 2015, the influence of video is only growing. Webprofits added a video to the landing page and saw the increase in conversion rate by 16.4% Conversionxl shares a case study where a video on the landing page achieved an increase in conversion rates by 79.3%.

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PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions

ProBlogger

Tailor the content to user site behaviour or a specific registration/landing page. Landing pages: These action steps are primarily for those who have finished, or need to improve, their current landing page. Once you have finished your sales page, take a break. Test your landing page.

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8 Rules for the Startup Marketer (or Anyone Who Wants to Think Like One)

Content Marketing Institute

But the wisdom 2015 Content Marketer of the Year Vishal Khanna has to share extends to anyone who wants the flexibility and performance possible when you act like a startup marketer. Unbounce , which has his landing page. Envision your website as if every single page were a landing page.

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10 Alternative RSS Readers if You Still Miss Google Reader

Neil Patel

But interest has been pretty stable since about 2015: What does this tell us? Consider adding an RSS button to your content hub landing page, too: Keep on Top of Industry News & Thought Leadership. Then, in 2013, Google Reader was switched off, and their popularity has dwindled. Dwindled, but not vanished entirely.

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Stories, Filters, and Bots: What You Need to Know Now

Content Marketing Institute

The Canvas units are unique in that they can contain pretty much everything you can or would put in a microsite or landing page – all in mobile.”. Facebook created Instant Articles in 2015 to help publishers’ articles load faster in news feeds. In early 2015, something happened that most of us marketers missed.

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Why Content Creators Are Using This Simple Article Format to Draw a Bigger Audience

Content Marketing Institute

Back in 2015, Nielsen wanted to determine why people purchased specific products. I can write about the need to A/B test your landing pages all I want. But if I write, “We A/B tested click pop-ups over landing pages for our gated content and saw a 44.3% Click To Tweet. Why this content model works. Inherent trust.