Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. Apple will buy Disney in a few years, says @JoePulizzi. Predictions2018 Click To Tweet.

Content Marketing 112

Content Marketing Marketing Content Audience 112

Publishing Trends

JUNE 14, 2023

At Spiegel & Grau , Jess Bonet has joined as marketing director, reporting to publishing director Nicole Dewey. She was previously publisher at Humanix Books. Fisher has been on the board since 2015. Managing director and publisher at Atlantic Books Will Atkinson will step down later this year, after a successor is found.

Art Director 81

Art Director Creative Director Editorial Agency 81

Neil Patel

MAY 4, 2021

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). But that dropped from 65% in 2015, and other social channels still have validity. Consistently Publish Fresh Content. Respond to Comments.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

ProBlogger

DECEMBER 4, 2014

Content Promotion. Its publication and promotion also need your attention because it is the actual time to attract readers so they can read it. Once you start publishing the content, connect them with your Google+ profile to create a satisfactory authorship. Modern Enterprise Link Building Strategies for 2015.

Content Creation 44

Content Creation Digital Marketing Promotion Social Media 44

Content Marketing Institute

DECEMBER 12, 2017

Back in 2015, Vince Vaughn, Dave Franco, and Tom Wilkinson were featured in a series of parody stock photos to promote their upcoming movie Unfinished Business. The movie was terrible, but its promotional tactic was a watershed moment for visual content. SPONSORED BY STORYBLOCKS. The faux stock photos were the best part anyway.

Marketing 108

Marketing Content Content Creation Social Media 108

Publishing Trends

JANUARY 19, 2023

Gina Centrello , longtime President and Publisher of the Random House Publishing Group , is retiring from her position. Sara Bershtel , previously SVP, Publisher at Metropolitan Books , joins Penguin Press as Editor-at-Large. At Tuttle Publishing , Laura Ferguson joins as Sales and Marketing Director.

Art Director 81

Art Director Editorial Agency Sales 81

Smart Blogger

JUNE 13, 2024

Affiliate networks are middlemen connecting bloggers and entrepreneurs (“publishers”) with companies (“merchants”) offering affiliate program opportunities for their products or services. Through a single portal, affiliate networks give the publisher access to numerous affiliate programs. What is an Affiliate Network? Absolutely.

Promotion 105

Promotion Publishing Publishing Publisher 105

Content Marketing Institute

SEPTEMBER 11, 2018

We had fine-tuned the product message, developed dynamic examples and graphics, and published engaging new assets for a launch. A 2015 report on sales productivity by Docurated noted that sales reps can spend 31% of their time looking for the content they need. Suddenly, we were playing catch-up. Bring the content closer to sales.

Content 110

Content Sales Communication Management 110

Content Marketing Institute

OCTOBER 8, 2017

A glance through Content Marketing Institute’s recently published posts, Growthhackers Must Read articles, or BuzzSumo’s most-shared marketing content from the past six months makes it clear – one blog post framework seems to be winning: How (Company You Know) Is Doing (Something) to Achieve (Positive Result). Click To Tweet.

Content Creator 111

Content Creator Audience Content Script 111

Content Marketing Institute

OCTOBER 3, 2018

Presumably, she believed she had the legal right to publish a photo of herself. In 2015, Groupon was hit with a class action lawsuit for stealing location-tagged photos from Instagram and using the images to promote those businesses with Groupon deals. Even reusing an image of your brand or you may not constitute fair use.

Social Media 111

Social Media Brand Media Content Creator 111

The Creative Penn

AUGUST 7, 2023

In the intro, The Hotsheet useful newsletter; Book publishing is broken ; In the US, the Federal Trade Commission is about to launch the antitrust lawsuit against Amazon [ Politico ] and a thought experiment; The Authors Guild trains authors on AI tools , and so does the IPG , and so does Publishers Weekly. Ricci: Thanks, Joanna.

Ads 98

Ads Marketing Retail Publishing 98

Neil Patel

APRIL 9, 2021

That’s a 10% increase over 2015. Some examples include: Highlighting a new line of fall clothing with various product images Showcasing an upcoming event you are trying to promote Using a gif to relive a game-winning shot with your audience Sharing a text update on a recent company advancement. It’s simple. You ask them!

Sales 145

Sales IT Text Retail 145

ProBlogger

AUGUST 30, 2015

Commit to critically assessing your blog posts before you press publish. Can you cross promote with them? PBEVENT 2015: A Roundup of Tips and Advice Shared at the ProBlogger Training Event Sessions. Look at speaker Pamela Wilson’s resources page for a brilliant example of the type of posts to write.

Landing Page 52

Landing Page Social Media Brand Sales 52

Content Powered

JANUARY 13, 2023

What's worse, there have been a lot of studies done over the years, and not only is the information often contradictory, it can be pretty old; the best time and day to publish a blog post this year might not be the same as it was last year, or five years ago or next year. There's No Such Thing as the "Best" Time to Publish a Blog Post.

Blog Post 52

Blog Post Publishing Publishing Publisher 52

Neil Patel

AUGUST 4, 2021

Similarly, positive ROI statistics for video content have been booming for years – from 33 percent in 2015 to 87 percent in 2021. Just take a look at how Dude Perfect partnered with Hasbro to promote the company’s new Nerf product, the Mega Magnus. If they love Facebook, promote your content on Facebook. Create a goal 2.

Marketing 145

Marketing Social Media Brand Awareness Education 145

Neil Patel

JULY 17, 2021

In 2015, Google released a Hummingbird extension, RankBrain. In other words, it promotes the most relevant and informative content for a keyword or search phrase. In response, marketers leveled up by including more keyword variations and relevant search phrases to improve their chances of meeting readers’ expectations.

Keywords 141

Keywords SEO Text Website 141

Neil Patel

FEBRUARY 20, 2021

And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016. It’s important to consider other factors that could’ve caused this spike, like a promotion or remarketing campaign. How to Run a Cohort Analysis in Google Analytics.

Medical 145

Medical Audience Agency Digital Marketing 145

Content Marketing Institute

OCTOBER 20, 2017

In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. That is how Neil Patel publishes his infographics on QuickSprout. It also published the gifographic in a more in-depth article on the blog. your article is ready. Click To Tweet.

Blog Post 111

Blog Post Post Content Blog 111

Content Marketing Institute

AUGUST 24, 2018

In 2015, Jason launched the podcast to tell the story of marketing on LinkedIn through a new channel. This approach also helped the team repurpose the video content by publishing natively to Twitter, Facebook, Instagram, Snapchat, and, of course, LinkedIn. The Sophisticated Marketer’s Podcast.

Marketing 92

Marketing Entertainment Social Media Content Marketing 92

Kayleigh Moore

JANUARY 6, 2022

I cut my reporting work back quite a bit this past year, pitching and publishing just a few pieces on retail trends and sustainable fashion over the past 12 months. Live and learn. Reporting work. The reason: I was busy, it doesn’t pay much, and my inspiration well was a little dry. Writing resources. Email Address. We respect your privacy.

Retail 130

Retail Consulting Freelance Food 130

Express Writers

JUNE 14, 2024

She offers practical advise for publishing content that makes an impact, along with the secrets behind content that helps bring businesses to authority status. Phrases That Sell : The Ultimate Phrase Finder to Help You Promote Your Products, Services, and Ideas — By Edward Werz Have you ever been stuck with wondering what to say?

Copywriter 98

Copywriter Copywriting Content Creator Copy 98

Neil Patel

FEBRUARY 16, 2021

Or you can make it happen now, giving you more time and energy to put towards increasing your conversion rate , improving your social presence — and, of course, writing and promoting great and useful content. That means you want search engine spiders to find your new content as quickly as possible after you hit publish.

Website 141

Website Search Engine Optimization Social Media Engineering 141

Content Marketing Institute

MAY 11, 2018

No centralized, global influencer marketing existed at SAP before late 2015. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Eye-catching photos, smart copy, and important details: What influencer has the time to create compelling graphics to promote your event on social?

Brand 111

Brand Marketing Social Media Consulting 111

Neil Patel

SEPTEMBER 8, 2020

Searches including the phrase “best place to buy” with the applicable product or service keyword grew by 70% between 2015 and 2018. Next, Google plans to introduce promoted pins on Maps with a special API key. Another great feature that you get with the ad is in-store promotion.

Brand 126

Brand Retail Ads SEO 126

Express Writers

MAY 29, 2024

An interview published by Forbes reveals some of his well-kept secrets: he surprises his audience with well-written informative materials that answer their daily questions. As a bold promoter of freedom of speech in his country, Amit made the first steps towards becoming the first Professional Blogger in India. Amit Agarwal.

Blogger 98

Blogger Social Media Education Content Creator 98

The Creative Penn

SEPTEMBER 9, 2024

Go to findawayvoices.com/penn to publish your next audiobook project. Today, we're talking about his book, From Your Head to Their Hands: How to write, publish, and market training manuals for Historical Martial Artists. Take your audiobook everywhere to earn everywhere with Findaway Voices by Spotify. So welcome back to the show, Guy.

Publishing 52

Publishing Publishing Publisher Sales Copy 52

Smart Blogger

OCTOBER 30, 2023

Books and Ebooks Quite a few writers have parlayed their blogging success into a major publishing deal. Mark Manson, for instance, published a blog post called The Subtle Art of Not Giving a F*ck in 2015. Self-published books have also been successful. No, grasshopper. That sounds hard.” And you’re right, it is.

Blog 98

Blog Blogging Consulting Landing Page 98

ProBlogger

DECEMBER 9, 2015

Well, blog-wise it’s great to know what’s happened across 2015, give you an overview of your efforts, point you in the right direction for 2016, and give you a case of the warm and fuzzies when you see how far you’ve come in 12 short months. What were you publishing on those days? Your promotional strategy.

Blog 36

Blog Blogging Social Media Entertainment 36

Content Marketing Institute

MARCH 21, 2018

Here’s how it could work: Pick 16 articles published in four of your primary categories. Consider the case of four top seeds in 2015. In 2012, as Aaron Agius shares , the Dollar Shave Club founders spent $4,500 on a 90-second video and its related promotion. Pick the metric (i.e., Don’t equate budget size with success.

Content Marketing 111

Content Marketing Marketing Content Storytelling 111

Content Marketing Institute

AUGUST 3, 2018

To measure the effectiveness of this approach, Venetta and team developed a unique-to-Aon scorecard that helps determine success across each piece of published content. The scores help Venetta make decisions about what kind of new content to create and what opportunities exist to further promote the content that has been produced.

IT 74

IT Content Content Creation Social Media 74

The Creative Penn

NOVEMBER 20, 2022

This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. I mean, yeah, it's a nice piece of social proof, but you want to continue promoting this book on an ongoing basis. It was really important to be commercially published.

Publishing 98

Publishing Publishing Publisher Creativity 98

Quick Sprout

DECEMBER 6, 2022

I’d rewrite it like this: “Digital Marketing: 2015 Rule Book. Do not promote your business or link to your website. Now, you cannot overtly approach an influencer and request that person to promote your content. Influencers receive hundreds of content promotion requests every month. Do not publish aggregated content.

SEO 143

SEO Keywords Search Engine Optimization Social Media 143

The Creative Penn

JULY 31, 2023

In the intro, Draft2Digital acquires SelfPubBookCovers ; Different types of creative energy [ Self Publishing Advice ]; Twitter becomes X [ The Verge ]; TikTok text posts [ The Verge ]; What AI can help you do in 30 mins [ Ethan Mollick ]; Discovery Writing with ChatGPT by J. That works for them, they publish books. It's very exciting.

Collaboration 98

Collaboration Writing Hospitality Finance 98

Content Marketing Institute

JULY 18, 2018

We’ve got a promotion and audience development plan, and the audience analytics dashboard ready.” The following week, the team learned the new vice president of digital worked with the CIO to institute a new “One Site 2015” initiative. The audience promotion and development plan, along with the analytics plan, were sidelined.

Content Marketing 83

Content Marketing Marketing Content Architecture 83

Smart Blogger

OCTOBER 29, 2022

Guide publishes a 32-page, full-color magazine each week. Salon is a news and opinion website publishing articles on national news and politics, culture and entertainment, current events, food, and science. They’ve published work from some greats, including Edgar Allan Poe, Agatha Christie, Ray Bradbury, and Kurt Vonnegut.

Freelance 84

Freelance Writing Entertainment Food 84

The Creative Penn

FEBRUARY 13, 2023

Now, you were last on the show in 2015, which is kind of crazy. Tell us a bit about you and how you got into writing and publishing. And then I started learning the lessons of how to professionally publish a book, and to publish a book well, and market a book well , and sell books and market with my book.

Marketing 98

Marketing Publishing Publishing Publisher 98

Neil Patel

MARCH 30, 2021

A copywriter is a skilled professional who writes copy for advertisements, promotions, and customer engagement. SEO copywriting is all about creating useful, compelling, and valuable content that targets specific keywords so that other people will gladly promote it on social media platforms. seconds on January 10, 2015.

Copywriter 144

Copywriter Copywriting SEO Writing 144