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Video Storytelling Secrets From an Award-Winning Series

Content Marketing Institute

Visa commissioned research in 2015 that uncovered an idea so wholly new that it gained widespread attention, even landing a front-page spot in The New York Times. Now, Simon delves deeper into how you can translate what Visa and Click2View learned about video into your own visual storytelling. Registration is open – sign up today. .

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Brands Often Overlook This Superhero of Storytelling

Content Marketing Institute

DarrenSanch #storytelling Click To Tweet. But they’re missing the point, which is: There is a richness to this type of visual storytelling that transcends cultures and time and can really get that call to action that you’re looking for.”. HANDPICKED RELATED CONTENT: 4 Secrets of Great Storytellers. storytelling Click To Tweet.

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Video Marketing Strategy: What Marketers Need to Know

Content Marketing Institute

Marketers using video saw revenue grow 49% faster than those who were not ( Aberdeen, 2015 ). of marketing professionals in the world rate video as the content with the best ROI ( Adobe , 2015). Each video involves multiple dimensions – visuals, locations, performances, text, sound, music, motion, storytelling, editing, and more.

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4 Ways to Use Micro-Influencers to Grow Your Business

Neil Patel

In January of 2015 , the Hawaiian Tourism board took micro-influencer campaigns to a new level: They leveraged the power of micro-influencers in a way that revolutionized Instagram marketing. Storytelling increases conversions. Storytelling drives conversions naturally because people begin to care about you and your brand.

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85+ Expert Predictions for Content Marketing in 2019

Content Marketing Institute

In 85+ Predictions on Content Marketing in 2019 , you’ll see thoughts from experts on the role new technologies like AI and voice response will play in our content strategies; how our usage of techniques like email, video, and social media might shift; which storytelling formats and platforms will drive our audience’s conversations; and lots more.

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Realtor Books — Writing About Your Real Estate Business

Melanie Saxton

Realtor Books — The Basics I have found Realtors to be great storytellers, weaving narratives throughout showings, buying, and selling transactions. pier and beam home was well over a century old by the time the last occupant, retired Houston police officer James Doyal, passed away in 2015. And what evokes a sense of home?

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4 Content Marketing Gems to Inspire You and Your Strategy

Content Marketing Institute

Robert brought up the “brew”-haha that arose when Starbucks introduced its #RaceTogether initiative in 2015. To underscore the point, he gave examples of storytellers known for their authenticity who nevertheless struggled to earn an audience when they switched genres or formats. It’s a struggle many brands (and people) face.