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My 2023 Creative and Business Goals With Joanna Penn

The Creative Penn

Regular readers and listeners to the show know that I have been commentating on the AI space since Alpha Go beat Lee Sodol at the game of Go in 2016. I will continue to experiment with future technology and share what I learn with you. In the last few weeks, Apple Books introduced AI narration as well.

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Lessons Learned from 12 Years as an Author Entrepreneur

The Creative Penn

But while I've been talking about AI tools specifically for creatives since 2016 ( when AlphaGo beat Lee Sodol at Go with creative move 37 ), it's only in the last year that we've seen an explosion in usable generative AI options for the day-to-day activities of authors. The models are particularly good for lists of things.

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What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

between 2016 and 2026. To give you a clearer idea, let’s walk through some of these roles: Marketing Copywriter : Crafts compelling ad copy designed to sell products or services. From multinational corporations to local nonprofits, the demand for skilled copywriters is on the rise.

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How to Detect and Improve Underperforming Content: A Guide to Optimization

Moz

Example: topics such as dated events or experiences (Olympics 2016, past editions of Black Friday, and so on) or newsworthy content (2016 US election, Kanye running for president — no wait that is still happening.). There are exceptions, of course (god save the 90s and my fav Netflix show “The Last Dance”), but you get the gist.

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5 Real Examples of Advanced Content Promotion Strategies

Moz

Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. Brian uses the “Click Campaigns” objective on Facebook Ads for both lead gen and content promotion. Facebook's organic reach fell by 52% in 2016 alone. It’s the best for getting traffic.”

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How To Use Paid Advertising As Part Of Your Book Marketing With Mark Dawson

The Creative Penn

What I can see it doing, and I've already tested it and it works really well, is generating ad copy. I first mentioned this in, I think it was November 2016. It was just Facebook Ads for Authors when we started. But it's Facebook, Amazon, BookBub, TikTok, ad copy, ad images, there's about 60 hours worth of content now.

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How to Set Up Your First Instagram Ad

ProBlogger

Once your Instagram account is linked you’ll be able to create ads from Boost Post, Ads Manager or Power Editor. Know which types of ad you can run on Instagram. Before you create your ad you need to know that not all ad types are available for Instagram ads. Send people to your website (Clicks to Website).

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