The Creative Penn

JANUARY 6, 2023

How can you use paid advertising as part of your book marketing strategy? How advertising has changed in the past decade. The difference between paid advertising and other forms of marketing. Why building your mailing list can be your best free advertising option. Is it worth it to advertise a standalone book?

Advertising 98

Advertising Marketing Ads Social Media 98

The Creative Penn

SEPTEMBER 18, 2023

This makes advertising it that much easier and cheaper, especially as it's not a ‘popular' genre crowded with advertisers. The special hardback with color photos is selling well direct from my store , and given the title, you either know you want it, or it's not for you. The models are particularly good for lists of things.

Creativity 98

Creativity Sales Publishing Publishing 98

Smart Blogger

MAY 26, 2023

For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. between 2016 and 2026. To give you a clearer idea, let’s walk through some of these roles: Marketing Copywriter : Crafts compelling ad copy designed to sell products or services.

Copywriter 68

Copywriter Copywriting Persuasion Freelance Copywriting 68

The Creative Penn

DECEMBER 10, 2023

In terms of my personal experience, I’ve been interested in AI for creatives since AlphaGo beat Lee Sodol at the ancient Chinese game of Go in 2016, and I’ve been sharing interviews and resources here ever since. It can do so much for you — just ask.

Keywords 98

Keywords Advertising Text Engineering 98

The Creative Penn

MARCH 25, 2024

We actually found you, I think it was about 2016 – 2018, somewhere around there. So I launched myself into learning Facebook ads to advertise Lori's books. I found I really enjoyed the Facebook ads dashboard, creating ads and all that kind of stuff, and all that the geeky stuff around ads.

Ads 52

Ads Marketing Sales Retail 52

Moz

JANUARY 16, 2019

Technically, the units are “display ads, but they look like text.” The ad copy is short and to the point. Brian uses the “Click Campaigns” objective on Facebook Ads for both lead gen and content promotion. Facebook's organic reach fell by 52% in 2016 alone. And advertising accelerates that feedback loop.

Promotion 57

Promotion Content Social Media Manufacturing 57

ProBlogger

JUNE 21, 2016

And there’s been even more buzz around Instagram over the past 9 months, with the introduction of ads to the platform and the newsfeed algorithm that’s been rolling out since March. Many bloggers are active on Instagram, but not many have taken the plunge and tapped into the amazing advertising opportunities that Instagram offers.

Ads 34

Ads Ad Copy Management Advertising 34