Remove 2016 Remove Ad Copy Remove Sales
article thumbnail

My 2023 Creative and Business Goals With Joanna Penn

The Creative Penn

Regular readers and listeners to the show know that I have been commentating on the AI space since Alpha Go beat Lee Sodol at the game of Go in 2016. While my multi-six-figure business revenue has remained approximately the same for the last couple of years, book sales have become a greater part of it again because of selling direct.

article thumbnail

Lessons Learned from 12 Years as an Author Entrepreneur

The Creative Penn

Disrupting my creative process with generative AI tools Disrupting my publishing and marketing process with Kickstarter and Shopify How much do I rely on Amazon for book sales and total business income? From 1 September 2022 to 31 August 2023, I made over six figures (£) in total book sales income. (No,

Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

What is a Copywriter? The Ins (& Outs) of a Intriguing Profession

Smart Blogger

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. between 2016 and 2026. One day you could be writing a persuasive sales page for a revolutionary tech gadget, the next you could be crafting an inspirational narrative for a charity.

article thumbnail

How Generative AI Search Will Impact Book Discoverability In The Next Decade

The Creative Penn

In terms of my personal experience, I’ve been interested in AI for creatives since AlphaGo beat Lee Sodol at the ancient Chinese game of Go in 2016, and I’ve been sharing interviews and resources here ever since. Let’s take sales descriptions first. to generate my sales descriptions, and used the result with only light editing.

article thumbnail

Tips For Selling And Marketing Direct Using Meta Ads With Matthew J Holmes

The Creative Penn

Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes. Matt has a great newsletter and courses for authors around Facebook ads and direct sales. Holmes is a book marketing and direct sales specialist and the business partner of fantasy author, Lori Holmes.

Ads 52
article thumbnail

5 Real Examples of Advanced Content Promotion Strategies

Moz

Here’s how Kissmetrics, Sourcify, Sales Hacker, Kinsta, and BuildFire have used advanced content promotion tips like newsjacking and paid social to elevate their brands above the competition. When they were ready to go, the marketing company began running ad campaigns and pushing out stories. The ad copy is short and to the point.

article thumbnail

How To Use Paid Advertising As Part Of Your Book Marketing With Mark Dawson

The Creative Penn

So if you had a free download, that counted pretty much the same as a sale in terms of the algorithm. So those will be the primary levers that you can pull as an author to start generating sales or finding readers. I did that with Facebook ads, and I couldn't get them to work. So hence why I continue to be up on these things.