The New Marketing: How to Manage a Media Arm Within Your Company
Content Marketing Institute
JANUARY 3, 2018
What’s the best way for the marketing and media teams to relate to each other? Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? If an editorial team is really good, don’t mess with them, says @wvictorgao.
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