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The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

What’s the best way for the marketing and media teams to relate to each other? Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate? If an editorial team is really good, don’t mess with them, says @wvictorgao.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Consider how the team treated a series devoted to virtual reality. A lot, it turns out. Quality #content alone never wins.

Audience 110
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Voice Search: Is Your Content Prepared for the Verbal Revolution?

Content Marketing Institute

Statistics on usage are difficult to come by, but in mid-2016, voice search represented 20% of queries on Google’s mobile app, according to Google CEO Sundar Pichai. Mid-2016, voice search represented 20% of queries on @Google’s mobile app, says @sundarpichai. 30% – Faster results. 24% – Difficulty typing on certain devices.

Content 111
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Shouldn’t Every Piece of Content Be Clickbait?

Content Marketing Institute

Credited to Jay Geiger, who first wrote about it in 2006 , the term “clickbait” earned a place in The Oxford English Dictionary in 2016 with this definition: “(on the Internet) content whose main purpose is to attract attention and encourage visitors to click on a link to a particular web page.”. Welcome to the clickbait debate.

Content 103
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How to Contribute and Publish Guest Posts on Forbes (Updated)

Content Powered

They advertise themselves as writers for Forbes and allow you to buy their services by publishing an article on Forbes. To become a writer on VentureBeat, I had to fly to San Francisco, buy a ticket to their conference, and rub shoulders with the editorial team. Using the Forbes Councils System.

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Scale Your B2B Content with Artificial Intelligence: Ideas and Tools Marketers Can Try

Content Marketing Institute

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

Marketing 110
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The Entrepreneur’s Guide of Outsourcing Work Without Losing Quality

Neil Patel

94% of marketers who automate say it has improved their company’s performance, according to MDG Advertising. Outsourcing through HR service providers grew by 27% in 2016, and most HR service providers expect that growth to continue , according to Prism HR. The time saving to be gained is no small feat. can all review.

Freelance 141