Neil Patel

DECEMBER 3, 2020

In 2016, The Data & Marketing Association reported that the direct mail customer response rate increased by 43%. Direct mail has a median ROI of 29% , putting the ROI in third behind email and social media marketing in terms of ROI. Social media is ahead by only 1 percentage point. Of course not. Well, it does.

Electronics 145

Electronics Digital Marketing Brand Awareness Advertising 145

Buffer

JUNE 13, 2024

  Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. This marketing strategy relies on online channels like social media, newsletters, and pay-per-click (PPC) ads. as well as the social media channels you’ve set up. 

Content 120

Content Social Media Brand Awareness Promotion 120

ProBlogger

DECEMBER 28, 2016

Earlier posts this week include the most-read ProBlogger articles on creating content , monetization , and social media. How to Get 10x More Traffic Without Spending a Dime on Advertising. Don’t be caught out next time you get picked up on the social media wave. Read it here. What stood out to you?

Post 39

Post Social Media Advertising Blogger 39

Neil Patel

MAY 4, 2021

I started in the trenches of SEO before learning content marketing , conversion rate optimization, influencer marketing, social media marketing , and more. Facebook is by far the most popular, with 61% market share in 2016. But that dropped from 65% in 2015, and other social channels still have validity. I worked hard.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Jane Friedman

JULY 21, 2023

My June 2016 Quartz essay, “Millennials Are Obsessed with Side Hustles Because They’re All We’ve Got,” has been shared on Facebook more than 50,000 times and also became the focus of an April 2017 episode of NPR’s On Point. Ditto any significant social-media following (say, 10,000 followers or more) that you may have.

Freelance 98

Freelance Projects Copywriter Copywriting 98

Smart Blogger

MAY 26, 2023

A copywriter is the wizard behind compelling blog posts, engaging social media updates, persuasive sales letters, and more. For instance, consider the copywriter who was tasked with advertising a new brand of sneakers. between 2016 and 2026. ”, you’re not alone.

Copywriter 68

Copywriter Copywriting Persuasion Freelance Copywriting 68

Neil Patel

SEPTEMBER 27, 2021

Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this. TopRank Marketing – Success Focus: Social Marketing, Social Proof. TopRank makes it easy to share content socially, thanks to a list of social icons displayed prominently above each title. Enough said.

Marketing 143

Marketing Blog Blogging Social Media 143

Verblio

OCTOBER 21, 2022

You may not have the budget for a large advertising campaign, and even if you do, you may not be sure how to target your ads so that they reach the right people. Use social media to promote your content and build relationships with potential clients. billion in 2016 to $9.7 This is where content marketing comes in.

Content Marketing 98

Content Marketing Brand Marketing Content 98

ProBlogger

JULY 11, 2016

This report is based upon the first six months of 2016. Up until 2009 all of my income was generated from running advertising on my blogs and from a little affiliate marketing on my blog. On dPS we’ve continued to offer sponsorship options to advertisers who want to work directly with us to reach our audience. Summing Up.

Blog 37

Blog Blogging Landing Page Contractor 37

Neil Patel

MAY 10, 2021

Decentralized Social Media. Data breaches and Facebook’s involvement in the 2016 US elections are causing social media users to become more aware of how their data can be used against them. As a response, there’s a growing market for decentralized social media networks. Conclusion.

Medical 122

Medical Marketing Hospitality Digital Marketing 122

Neil Patel

OCTOBER 23, 2020

You want to improve your social media presence and boost engagement on your website. In this case: Goal: Greater social media presence and increased website engagement. This can include posts on social media networks, company blogs, or creating gated assets like PDFs and whitepapers. Advertising.

Agency 112

Agency Marketing Advertising Social Media 112

The Creative Penn

NOVEMBER 4, 2024

Can you build a viable business without active social media use? This original book that I wrote in 2016, Delay, Don't Deny, and self-published, is just really the bedrock that everything else has been built upon. I've learned so much more about the topic since I wrote it in 2016, and this book just needed a refresh.

Publishing 52

Publishing Publishing Publisher Medical 52

ContentWriters

SEPTEMBER 22, 2022

In this article, you’ll learn why you should focus on six main processes to maximize your success: Word-of-mouth marketing Social media marketing Email marketing Strategic partnerships Creating quality content PPC (Pay Per Click) ad campaigns. Social Media Marketing for Rehab Programs & Addiction Treatment Centers.

Medical 52

Medical Social Media Marketing Healthcare 52

Jane Friedman

AUGUST 27, 2024

Kickstarter made this easier and more accessible by combining the concept with key components of social media. That platform handled the transactions, gave the campaign a home page, and provided social infrastructure to help a project gain followers and momentum. The term has faded a bit, but the concept remains the same.

Writer 90

Writer Landing Page Projects Publishing 90

ProBlogger

JULY 11, 2016

This report is based upon the first six months of 2016. Up until 2009 all of my income was generated from running advertising on my blogs and from a little affiliate marketing on my blog. On dPS we’ve continued to offer sponsorship options to advertisers who want to work directly with us to reach our audience. Summing Up.

Blog 34

Blog Blogging Contractor Advertising 34

Neil Patel

AUGUST 19, 2021

Clients can find you through social media or blog posts, learn more about you, and decide you’re the best accountant for the job. Why Should Certified Public Accountants Advertise Their Services? No, and you don’t want to add another social network to your plate. Like Google, SEO also plays a part on YouTube.

Brand Awareness 145

Brand Awareness Marketing Keywords Digital Marketing 145

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. JuliaEMcCoy Click To Tweet. Content marketing.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Neil Patel

JANUARY 21, 2020

That number increased to 1,653 in 2016 and to 3,234 in 2018. They crawl things like social media and use social signals to help them better improve their results. For example, here is a case study on how Google is using social media for search discovery. SEO has been changing drastically over the years.

SEO 145

SEO Social Media Medical Engineering 145

The Hoth

NOVEMBER 3, 2022

It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. . TikTok offers four ways to advertise on its platform: TopView. Speaking of platforms that feature video content , there are two that undoubtedly lead the fray – TikTok & YouTube.

Marketing 105

Marketing Entertainment Education Content Creator 105

Intergrowth

MARCH 24, 2023

ShareASale connects publishers to advertisers who are looking for help driving sales. Publishers can get paid per phone call, lead, or website visitor that they drive for the advertiser. They take a deep look at your analytics to understand the advertisers who will see the best performance on your site. How do they do it?

Marketing 88

Marketing Landing Page Text Advertising 88

Intergrowth

MARCH 5, 2023

By simply including a Google Analytics tracking code on your site, you can find out who is visiting, where they live, their gender, age, and how they came to your site (organic search, social media link, etc.). It even includes the pictures you post on your social media profiles. television, radio, billboards).

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

The Creative Penn

JUNE 12, 2023

And this was back in 2015/2016 when Facebook was still like people thought it worked. They're selling your attention, they're selling your time to advertisers. The idea that, oh, I can create funny memes and share them on social media and that will make me famous, I just have not seen anyone show numbers that that is the case.

Publishing 98

Publishing Publishing Publisher Marketing 98

Content Hacker

OCTOBER 25, 2022

That means, for most brands, the mass transition to digital marketing from traditional advertising is inevitable. SEO blogging brings in 1,000% more traffic than social media. While people do enjoy consuming short-form content like email and social media posts, long-form content like blog posts perform better long-term.

Content Marketing 97

Content Marketing IT Marketing Search Engine Optimization 97

Content Marketing Institute

MARCH 30, 2018

Media, algorithms, and advertising combine to create a perpetual stream of noise often intended to incite rage and illicit reactionary anger usually shared through social media. A post shared by Stephen Crowley (@steecrowley) on Nov 7, 2016 at 3:50am PST. Non-Obvious trend: Manipulated outrage. The reaction?

Content 110

Content Social Media Content Marketing Content Creator 110

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? First-time readers may find iQ through a native ad , a social media ad, or a shared social post. A lot, it turns out.

Audience 110

Audience Editorial Team Editorial Social Media 110

Neil Patel

SEPTEMBER 20, 2020

DMA is an award winning international marketing agency offering full-service marketing and advertising support for growing local businesses. “We began in 2016 as a Local SEO company based in Orange County, CA. Starting in 2019, the Instaboost team started branching out into paid advertising on Google and Social Media.”

SEO 130

SEO Agency Search Engine Optimization Keywords 130

Moz

JANUARY 14, 2020

In our 2016 study , the two stand-out correlations with conversion rate were: High-performing websites got more significantly paid search traffic than the chasing pack. The only advertising that performed better than search was remarketing, which inched the advertising closer and closer to that precious purchase moment.

Website 69

Website Retail Digital Marketing Advertising 69

Neil Patel

JANUARY 20, 2021

Social media referrals have stagnated around 5 percent of all traffic for years. The encouraging news is social media reach is still massive. billion active social media users. The advertiser count to date has surpassed 9 million. Many people use social media solely for brand awareness.

Social Media 145

Social Media Persuasion Promotion Ads 145

Content Marketing Institute

JANUARY 4, 2018

Statistics on usage are difficult to come by, but in mid-2016, voice search represented 20% of queries on Google’s mobile app, according to Google CEO Sundar Pichai. Mid-2016, voice search represented 20% of queries on @Google’s mobile app, says @sundarpichai. 30% – Faster results. 24% – Difficulty typing on certain devices.

Content 111

Content Editorial Team Keywords SEO 111

Content Marketing Institute

JANUARY 23, 2019

In the past five years, Facebook’s organic reach has declined significantly – 2016 alone saw a 52% drop. Facebook Pages with over 500,000 “likes” have an average organic reach of 2% or less for each post, according to research from Social@Ogilvy reported by HubSpot. Prioritize audience-building in the early days.

Promotion 107

Promotion Content Contractor Social Media 107

Content Marketing Institute

JANUARY 1, 2019

While trust in journalism has seen a bit of a recovery, trust in media, our peers, and social media is at an all-time low. Ad Age just reported 78% of Association of National Advertisers members have developed some level of in-house agency. But it hasn’t been all rosy. There have been challenges.

Agency 92

Agency Electronics Storytelling Content 92

The Creative Penn

DECEMBER 10, 2023

In terms of my personal experience, I’ve been interested in AI for creatives since AlphaGo beat Lee Sodol at the ancient Chinese game of Go in 2016, and I’ve been sharing interviews and resources here ever since. In the future, if you’re advertising on our services, do you need an ad creative?

Keywords 98

Keywords Advertising Text Engineering 98

The Creative Penn

MAY 5, 2023

Acknowledge the risks and understand the human response to change I have been talking and writing about the possibilities of AI since 2016, when AlphaGo beat Lee Sodol in what many consider as the first creative AI move. Even if you only use Microsoft Word, it will soon be enhanced by generative AI with Co-Pilot.

Creativity 98

Creativity Publishing Publishing Publisher 98

Neil Patel

JANUARY 15, 2019

In 2017 there were 13 updates and in 2016 there were 11. And what about the change Google made on September 27, 2016, the Penguin 4.0 From content marketing and paid ads to social media marketing and SEO to email marketing… you have to leverage all channels out there. Although it sounds like a lot, it isn’t.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Neil Patel

MARCH 19, 2019

SEO made up 51% of the blog’s traffic and to no surprise, social media was the 5th most popular channel. In 2016 that number peaked out at 2,381 words because people started producing in-depth guides, which caused that number to spike. Advertising is only getting more expensive each year.

Content Marketing 112

Content Marketing Contractor Marketing Content 112

Neil Patel

OCTOBER 13, 2020

94% of marketers who automate say it has improved their company’s performance, according to MDG Advertising. It’s a great way to record your invoices, share posts across social media, or get a text notification if an important client emails you. The most common example of this is social media.

Freelance 141

Freelance Projects Manufacturing Social Media 141

The Creative Penn

FEBRUARY 27, 2023

And diving into social media during that time, it was Myspace. What really got me into becoming known in the poetry world and so forth, it was 2016. So I've always been fascinated with social media and getting extremely early, which allowed me to understand the behavior for marketing.

Landing Page 98

Landing Page Ads Publishing Publishing 98