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Why Do Publishers Close Imprints?

Jane Friedman

Andrea DeWerd, who runs The Future of Agency and has worked in marketing and publicity at three of the Big Five publishers, says that sometimes imprints spend too much on acquiring books, and “the sales simply aren’t there” to back up big advances. Typically, these are people who hold titles such as editorial director or publisher.)

Publisher 125
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20 Success Lessons From the Top Marketing Blogs

Neil Patel

Content Marketing Institute Blog – Success Focus: Editorial Calendars. The more topics you cover and the more writers you bring on board, the more important it is to create an editorial calendar. Its post on human behavior (originally written in 2016 but updated in 2020) is an excellent example of this.

Marketing 143
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Content Distribution: Your Everything Guide, From Psychology to Strategy

Buffer

  Since 2016, I’ve been the strategy director and principal at Optimist , a growth-focused content marketing agency. Create an editorial calendar Determine how often you want to share content on each channel — and then create an editorial calendar. How do I know? 

Content 120
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Symantec Wins at Content by Responding to Its Audience

Content Marketing Institute

Using some undesignated money in her budget, she hired an outside agency to create the piece. And it would ultimately lead Randi to help develop the Internet Security Center in 2016, a major traffic driver for Norton.com. Symantec creates editorial calendar on relevant topics people search for w/ help from #SEO team.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? When taking on a new topic, such as the future of virtual reality , the editorial team designed a serial approach. A lot, it turns out.

Audience 110
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How to Contribute and Publish Guest Posts on Forbes (Updated)

Content Powered

The second and more critical drawback is this section from Forbes' Editorial Values and Standards : "We prohibit all staff members and contributors from accepting compensation, privileges or favors of any kind from people, companies or groups featured in their coverage. There are business councils, agency councils, HR councils, and more.

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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And yet here we are, well into 2018, still waiting for it to fully materialize. Are we kind of, nearly, almost there?

Brand 100