Content Marketing Institute

DECEMBER 28, 2017

We need to … express the creativity and wisdom that content creators, editors, and producers bring to our business. We create ads, we run A/B tests, we optimize keyword strategies, and we implement content management technology. How to Build a Content Marketing Practice in a Year: Lessons From Monster. Click To Tweet.

Content Marketing 107

Content Marketing Marketing Content Editorial 107

Smart Blogger

NOVEMBER 15, 2022

Visit their websites, analyze their content, and make note of areas you can improve. Look for older content that could use an update. For example, a headline like “How to be a freelance writer in 2016” is a great candidate for modernization. (On Let’s start with my favorite one: 1. Smart Blogger Jobs Board.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Intergrowth

MARCH 5, 2023

Some examples include: Netflix’s 2016 promotion for the release of Gilmore Girls: A Year in the Life , where they transformed 200 diners across the country into pop-up versions of Luke’s Diner, the coffee shop in the show. I mean, it’s a lot easier to say or write “CMS” than “content management system.”

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Content Marketing Institute

MARCH 8, 2018

Now, with advances in natural language processing and artificial intelligence, a new breed of technology can test content for readability and clarity, which go to the heart of user experience and engagement. It can move organizations from a subjective approach, often fraught with editorial friction, to an objective, metric-based approach.

Government 111

Government Content Editorial Prose 111

Content Marketing Institute

OCTOBER 29, 2018

Recently, we established a bit of a new framework for companies to consider when looking to structure their content marketing business model. We took huge inspiration from the remarkable media strategy work that Deborah Bothun and John Sviokla at PwC expressed in the summer 2016. Platform – content as integrated business.

Content Marketing 111

Content Marketing Marketing Content Electronics 111

Content Marketing Institute

OCTOBER 29, 2018

So, as an editorial team, we have changed the headline and image accordingly to hopefully better reflect our aim with the post. Our aim is to highlight new, optimal internal business models for content marketing and use the innovations of the moving assembly line as a metaphor for that. Platform – content as integrated business.

Content Marketing 75

Content Marketing Marketing Content Editorial 75