Remove 2016 Remove Editorial Team Remove Social Media
article thumbnail

What One Brand Did After It Created a Top 10 Blog

Content Marketing Institute

Do tons more to drive leads, our team decided unanimously back in 2016. Up until that point, we merely invited readers to consume our blog content, which focused on the latest social media trends. Resolved to do better, in 2016 we began creating premium content monthly. kalnerwilliams.

Brand 102
article thumbnail

A Step-by-Step Guide to Audience Development

Content Marketing Institute

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? First-time readers may find iQ through a native ad , a social media ad, or a shared social post. A lot, it turns out.

Audience 110
Insiders

Sign Up for our Newsletter

This site is protected by reCAPTCHA and the Google Privacy Policy and Terms of Service apply.

article thumbnail

The 1-2-3-4 Strategy to Drive Leads From Instagram

Content Marketing Institute

HANDPICKED RELATED CONTENT: How to Build a Smart Yet Simple Social Media Marketing Plan [Template]. A post shared by Shining Hope for Communities (@shofco) on Jun 27, 2016 at 7:13am PDT. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. letgirlslearn.

article thumbnail

How to Develop and Grow a Successful Podcast

Content Marketing Institute

Those marketers who regularly listen to This Old Marketing are CMI’s true fans … they are more likely to come to Content Marketing World , attend one of our master classes , purchase training , attend our webinars , engage in our content, and talk about us on social media. At our recent master class in Washington, D.C.,

article thumbnail

Voice Search: Is Your Content Prepared for the Verbal Revolution?

Content Marketing Institute

Statistics on usage are difficult to come by, but in mid-2016, voice search represented 20% of queries on Google’s mobile app, according to Google CEO Sundar Pichai. Mid-2016, voice search represented 20% of queries on @Google’s mobile app, says @sundarpichai. 30% – Faster results. 24% – Difficulty typing on certain devices.

Content 111
article thumbnail

Sample 11 of the Best B2B and B2C Content Marketing Ideas of 2018

Content Marketing Institute

In addition to the music video, the educational effort includes behind-the-scenes footage, frequently asked questions, a quiz to test your VELCRO® legal knowledge, and an invitation to join the #dontsayvelcro “movement” on social media. HANDPICKED RELATED CONTENT: Is Your Brand Breaking the Law on Social Media?

article thumbnail

How to Contribute and Publish Guest Posts on Forbes (Updated)

Content Powered

To become a writer on VentureBeat, I had to fly to San Francisco, buy a ticket to their conference, and rub shoulders with the editorial team. In 2016 (I'm unsure of the exact date; let me know if you know when it was), Forbes introduced the Councils system. Using the Forbes Councils System.