Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

Marketing 111

Marketing Content Agency Content Marketing 111

Moz

FEBRUARY 11, 2019

For instance, say my imaginary e-commerce website sells shoes online and I have created a dedicated category page that targets the term ‘ ankle boots ’: www.distilledshoes.com/boots/ankle-boots/. These types of keyword cannibalisation typically occurs on editorial pages, or transactional pages provided with substantial amount of text.

Keywords 61

Keywords Editorial Landing Page Engineering 61

Moz

SEPTEMBER 27, 2020

When I say “underperforming content”, I’m referring to content, either on transactional/commercial pages or editorial ones, that does not perform up to its potential. Your tech directives have changed the page’s indexation status. Underperforming content: theory first. What is underperforming content?

Content 74

Content Keywords Ad Copy SEO 74

Moz

FEBRUARY 10, 2019

Google says in their quality guidelines that “creating links that weren’t editorially placed or vouched for by the site’s owner on a page, otherwise known as unnatural links, can be considered a violation of our guidelines” and they use the example of “widely distributed links in the footers or templates of various sites.”

SEO 57

SEO Landing Page Agency Keywords 57

Moz

OCTOBER 22, 2018

Pro Tip: Large, multi-location enterprises should consider pointing each location’s Knowledge Panel to the right landing page. According to a new study, when both brand- and location-specific pages exist, 85% of all consumer engagement takes place on the local pages (e.g., Facebook Local Pages, local landing pages).

Editorial 54

Editorial Landing Page Utilities Persuasion 54

Smart Blogger

NOVEMBER 15, 2022

You can also try: Getting an introduction from someone who knows them; Connecting with them on social and building a relationship; Creating a piece of content (perhaps copy for a landing page?) For example, a headline like “How to be a freelance writer in 2016” is a great candidate for modernization. (On

Freelance 126

Freelance Writing Portfolio Proofreader 126

Intergrowth

MARCH 5, 2023

Canonical tags allow you to tell search engines which version is the primary source of that content so that the authority of all versions of the page is consolidated into that singular page. Here, you could add a canonical tag to the three pages that tell search engines that Page A is the primary version of the page.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

ProBlogger

JULY 11, 2016

Plan – set an editorial plan – CoSchedule or Spreadsheet. Tools – email, landing pages, do my tools still serve my needs? As you’re thinking about your plan, I really would encourage you to take this opportunity as you’re doing this analysis to set yourself a bit of an editorial plan going forwards.

Blogging 29

Blogging Blog Editorial Promotion 29

Buffer

NOVEMBER 16, 2015

Map out your editorial calendar 19. Objective #1: Generate $500,000 in revenue from online training courses by December 31, 2016. Objective #2: Rank on the first page of Google search engine results for “Roomba rodeo” by April 1, 2016. Sort your effective and prospective content marketing assets by theme 15.

Content Marketing 52

Content Marketing Marketing Writing Content 52