Jane Friedman

AUGUST 27, 2024

The model we’ve come to call crowdfunding has always existed in the form of pre-sales or (in publishing) pre-orders. Authors and publishers alike can use crowdfunding to provide the cash needed to produce, promote, and distribute our books at a level that wasn’t possible twenty years ago. More on that in a bit. It’s old news.

Writer 90

Writer Landing Page Projects Publishing 90

Neil Patel

MAY 4, 2021

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). Facebook is by far the most popular, with 61% market share in 2016. Consistently Publish Fresh Content. Create a Content Strategy.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

ProBlogger

JULY 11, 2016

This report is based upon the first six months of 2016. This has risen since the last time I produced a report like this, as we’ve put more effort into affiliate promotions at dPS. Each year on Digital Photography School we run big promotions with our 12 Days of Christmas Sale and our Mid Year Sale. Product Sales.

Blog 34

Blog Blogging Contractor Advertising 34

ContentWriters

NOVEMBER 14, 2022

You don’t have to celebrate the holiday season or even highlight a specific one but publish a “Happy Holidays” social media post or send a heartfelt email at the very minimum. People don’t want to miss holiday sales, bargain discounts, and special promotions not found at other times of the year. Define your target audience.

Marketing 97

Marketing Social Media Landing Page Promotion 97

ContentWriters

JUNE 12, 2024

When you work with a third-party content writing service, you can ensure that you’re producing professional, shareable content that upholds a consistent brand voice and promotes your business. An earlier version of this post by Tiffany S was published on September 27th, 2016.

Content Creation 59

Content Creation Content Agency Freelance 59

Content Marketing Institute

OCTOBER 22, 2017

Editor’s note: Because proving the value of content marketing continues to be necessary, Julia McCoy updated her 2016 post with some fresh stats and perspective. . Outbound marketing consists mainly of promotional messages that try to tell consumers how great a brand, product, or service is. Click To Tweet. Click To Tweet.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

Smart Blogger

OCTOBER 30, 2023

Books and Ebooks Quite a few writers have parlayed their blogging success into a major publishing deal. Mark Manson, for instance, published a blog post called The Subtle Art of Not Giving a F*ck in 2015. Self-published books have also been successful. No, grasshopper.

Blog 98

Blog Blogging Consulting Landing Page 98

Content Marketing Institute

MARCH 1, 2018

Do tons more to drive leads, our team decided unanimously back in 2016. Resolved to do better, in 2016 we began creating premium content monthly. We published lengthier e-books, practical templates , and how-to guides ; we also posted blog content pointing to those premium assets. Your Questions Answered [With Video].

Brand 102

Brand IT Editorial Team Social Media 102

Neil Patel

SEPTEMBER 27, 2021

You don’t have to look past the main page of the blog to realize that content is being published regularly, that many authors are featured, and that a variety of topics are covered, from marketing automation to optimal strategies for raising your conversion rate. It’s one thing to write and publish a blog post.

Marketing 143

Marketing Blog Blogging Social Media 143

The Creative Penn

JANUARY 22, 2024

Today's show is sponsored by Draft2Digital , self-publishing with support, where you can get free formatting, free distribution to multiple stores, and a host of other benefits. But first up– Tell us a bit more about you and how you got into writing and self-publishing. Just go to www.draft2digital to get started. I'm so excited.

Sales 98

Sales Publishing Publishing Publisher 98

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. An American Marketing Association survey found brand marketers increased their publishing by 800% from 2011 to 2016, but engagement per post declined by 89% over the same period. That’s all the promotion I’ve done.

Content Creator 105

Content Creator Promotion Social Media Engineering 105

Kayleigh Moore

JANUARY 6, 2022

I cut my reporting work back quite a bit this past year, pitching and publishing just a few pieces on retail trends and sustainable fashion over the past 12 months. Live and learn. Reporting work. The reason: I was busy, it doesn’t pay much, and my inspiration well was a little dry. Writing resources. We respect your privacy.

Retail 130

Retail Consulting Freelance Food 130

Fat Joe

JULY 21, 2023

In 2016, Google’s Search Quality Senior Strategist Andrey Lipattsev confirmed that links are among the top two ranking factors. But Google removed PageRank from its Toolbar in 2016. If you publish informative, high-quality content , you should naturally get more links. Authority of the Linking Domains Not all links are equal.

Text 52

Text Engineering SEO Website 52

CoSchedule

JANUARY 24, 2023

At its most basic level, you can write a highly informative blog post in three simple steps: Topic: Choose a topic of interest to your audience (and your company) that your business has the credibility to publish. I’ve been publishing blog posts for 15 years. ^^^ That’s all it takes. 10,000 words. It also performed well.

Blog Post 100

Blog Post Audience Post Writing 100

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. Apple will buy Disney in a few years, says @JoePulizzi. Predictions2018 Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Audience 111

Neil Patel

JANUARY 12, 2021

While Google Plus had success initially, with 395 million active accounts in 2016 and Facebook seeing the network as a threat , it soon fizzled out. Create and promote events. By now, many of us have created a LinkedIn personal profile to keep up with colleagues, apply for jobs, and promote our brands. Content marketing is king.

Social Media 111

Social Media Brand Awareness Promotion Sales 111

Content Powered

FEBRUARY 14, 2023

The most recently published iteration of the survey is the 2022 version, and you can find it here. How often do bloggers publish? How do they promote their content? This doesn't take into consideration image creation, formatting, SEO optimization, promotion, or other aspects of publishing content.

Blog Post 59

Blog Post IT Post Writing 59

Neil Patel

JANUARY 20, 2021

Paid reach is the people who see your content as a result of paid promotions. There are two major reasons Facebook organic reach continues to drop: More content: More content is being published than there is news feed space for it to be shown. How frequently the publisher posts content. But it’s not so simple. Let me explain.

Social Media 145

Social Media Persuasion Promotion Ads 145

ProBlogger

JULY 6, 2022

The idea here isn’t to blatantly promote your products. Adam Connell encourages readers to leave a comment, but he also uses a CTA widget to promote newsletter sign-ups. Don’t Be Overly Promotional. The key to getting all of this to work is to avoid being overly promotional. Your blog posts shouldn’t be a sales pitch.

Blog 44

Blog Blogging Freelance Social Media 44

ProBlogger

JULY 6, 2022

The idea here isn’t to blatantly promote your products. Adam Connell encourages readers to leave a comment, but he also uses a CTA widget to promote newsletter sign-ups. Don’t Be Overly Promotional. The key to getting all of this to work is to avoid being overly promotional. Your blog posts shouldn’t be a sales pitch.

Blog 43

Blog Blogging Freelance Social Media 43

Content Marketing Institute

DECEMBER 4, 2017

Subjects like augmented reality , content audits , localization , and journey mapping were part of the video series that were shared on the ICC event blog, promoted in emails, and posted to YouTube in the months leading up to the event. Promote them. It's great for promotion. Celebrate them. EditorStahl Click To Tweet.

Content 109

Content Education Content Marketing Promotion 109

Content Marketing Institute

MAY 11, 2018

For the pilot project, she set her sights on SAP Sapphire 2016, an annual event that attracts 20,000 CIOs and IT professionals and was mere months away. HANDPICKED RELATED CONTENT: A Proven Process to Curate Content and Publish a Roundup of Industry Influencers. Don’t create a worldwide #influencermarketing program all at once.

Brand 107

Brand Marketing Social Media Consulting 107

The Creative Penn

DECEMBER 25, 2022

Joanna Penn: Hello everyone, and welcome to the Alliance of Independent Authors Advanced Self-Publishing Salon with me, Joanna Penn, and Orna Ross. I got much more serious about poetry publishing, which was much more fun and much better integrated with the busy schedule that I had in those years. Transcript of the discussion.

Creativity 98

Creativity Publishing Publishing Publisher 98

Neil Patel

FEBRUARY 20, 2021

And while this was only one of several strategies Spearmint LOVE used to improve their marketing, the end result was 991% YoY growth from 2015 to 2016. It’s important to consider other factors that could’ve caused this spike, like a promotion or remarketing campaign. How to Run a Cohort Analysis in Google Analytics.

Medical 145

Medical Agency Audience Digital Marketing 145

Buffer

JUNE 28, 2016

Millions of blog posts are published every day. Many publishers have now started to focus on “attention metrics” alongside more traditional measurements like pageviews. Run an NPS survey A Net Promoter Score (NPS) is commonly used to measure loyalty between a brand and a consumer. Using a 0-10 scale to answer.)

Promotion 52

Promotion Publishing Publishing Publisher 52

Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Once the podcast’s MP3 file is complete, it is published using Liberated Syndication (Libsyn). Publish your #podcast show notes on your blog for extra promotion, says @JoePulizzi.

Editorial Team 106

Editorial Team Editorial Content Marketing Construction 106

Moz

OCTOBER 6, 2019

In 2016, I joined a company that sold synthetic oil (the stuff in your engine that you change once every couple of months). It had a sporadic publishing schedule. I reached out to departments across the company in hopes of finding people that liked writing enough to publish something once or twice a month. The blog was not.

Blog 54

Blog Blogging Social Media Keywords 54

The Creative Penn

DECEMBER 10, 2023

What can authors and publishers do to ensure their books are still found in the new form of generative AI search? In terms of my personal experience, I’ve been interested in AI for creatives since AlphaGo beat Lee Sodol at the ancient Chinese game of Go in 2016, and I’ve been sharing interviews and resources here ever since.

Keywords 98

Keywords Advertising Text Engineering 98

The Creative Penn

JULY 31, 2023

In the intro, Draft2Digital acquires SelfPubBookCovers ; Different types of creative energy [ Self Publishing Advice ]; Twitter becomes X [ The Verge ]; TikTok text posts [ The Verge ]; What AI can help you do in 30 mins [ Ethan Mollick ]; Discovery Writing with ChatGPT by J. Dan Willcocks talks about his creative and business approach.

Collaboration 98

Collaboration Writing Hospitality Finance 98

Content Marketing Institute

DECEMBER 19, 2018

Here are 11 models she shared in her Idea Garage column in 2018: Velcro® entertains to promote trademark ( February ). Moleskine is no stranger to imaginative extensions of its brand; in 2016, the company opened the Moleskine Café – equal parts coffee shop, retail space, and art gallery – in Milan, where the Italian company is headquartered.

Content Marketing 93

Content Marketing Government Marketing Food 93

Content Marketing Institute

JANUARY 31, 2018

Publish consistently: As with all content formats, it can take some time for your business to develop a strong, loyal podcast audience. It’s an impressive example of how even small, local brands can use podcasts to promote their offerings, build an audience, and open new lines of revenue ­– all in one fell swoop. Click To Tweet.

Brand 110

Brand Storytelling Creativity Content Marketing 110

The Creative Penn

NOVEMBER 13, 2023

But first up— Tell us a bit more about you and how you got into writing and publishing. I had a bunch of publishing contracts, and they all went very badly. I don't know if I can release this book any better than these publishers, but I know for sure I can release them just as bad. You're kind of one of my gurus at the moment.

Retail 98

Retail Sales Prose Script 98

ProBlogger

JUNE 9, 2022

You’ll need to promote your courses, help students sign up, answer any questions before, during and after, provide live support, help students to implement… and much more. This article was first published July 20, 2016 and updated June 9, 2022. At least, not to start with. Courses are a great way to help your audience.

Blogger 40

Blogger Promotion Sales Publishing 40

Smart Blogger

NOVEMBER 15, 2022

Whether you’re a seasoned freelance writer or a new writer with no experience, freelance writing jobs that pay are still plentiful in 2022, 2023, and beyond — if: You know where to look… You know how to promote yourself… And you know how to differentiate yourself from your fellow writers. also publish a great deal of content.

Freelance 126

Freelance Writing Portfolio Proofreader 126

Intergrowth

MARCH 5, 2023

Marketing Efforts Your marketing efforts are the time, money, and attention you put toward promoting your brand. After all, you need talent to promote your brand. Affiliate Marketing In an affiliate marketing campaign , a company pays a publisher (most often a blog) to promote their products.

Marketing 92

Marketing Social Media Brand Awareness Content Management System 92

Moz

FEBRUARY 25, 2021

For those of you who don't know about Google Posts, they were released back in 2016, and they used to show up, up at the top of your Google My Business panel, and most businesses went crazy over them. Make them promotional. It's also important to be sure that your posts are promotional. How to use Google Posts effectively.

Post 63

Post Text Advertising Promotion 63

The Creative Penn

FEBRUARY 24, 2023

From the headlines this week, “Sci-fi publisher Clarkesworld halts pitches amid deluge of AI-generated stories.” [ The Guardian ] and “Hundreds of AI-written books flood Amazon.” [ The Independent ]. Here are the highlights and the full transcript is below. But as ever, the headlines are clickbait and we need to have a more nuanced approach.

Text 98

Text Creativity Publishing Publishing 98