Content Marketing Institute

DECEMBER 4, 2017

They don’t have to spend time and budget on creative content – other than a tantalizing invitation – to draw thousands of people to eat, drink, be merry, and wear white. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective).

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Content Education Content Marketing Promotion 111

Ashleyn Writes

FEBRUARY 9, 2022

It also means taking some risks like investing: hey-o ads, hiring, contractors, etc. The Blueprint Model by Shanna Skidmore rocked my world in 2017, but I’ve since coupled that with some other tricks and tips—that’s what I want to talk about in this post. How to Pay Yourself as a Creative Entrepreneur. Whoopsadaisy!

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Finance Contractor Banking Copywriting 130

Content Marketing Institute

FEBRUARY 14, 2018

After adding the platform into the mix, the team saw Pinterest drive 15 to 25% of web traffic, mostly from posts about new books and movies. Content driven by performance metrics and creativity. The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Michael Hong (@PotomacFan) May 9, 2017.

Social Media 110

Social Media Content Creativity Content Marketing 110

Neil Patel

AUGUST 27, 2021

Do people tell you that you should try using your creative skills to make a living? In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Patreon is a subscription platform allowing creatives to charge for their work. Create in any way?

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Audience Social Media Creativity Writer 137

Content Marketing Institute

DECEMBER 28, 2017

October 7, 2017) edition, Robert relates his conversation with a marketing director who was considering quitting his job. September 30, 2017) newsletter, he addresses the difficulty many marketing departments have finding talented people to hire for their content teams. For example, in the Why Are You Cutting Stones?

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Content Marketing Marketing Content Editorial 107

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Mobile devices account for over half (53%) of clicks on search ads.

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Agency Landing Page Digital Marketing Ads 133

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Give reality a little creative license. Click To Tweet. Image source.

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Brand Content Storytelling Editorial Team 109

Neil Patel

JANUARY 27, 2021

They don’t want intrusive banners, ads, and popups. Craig Davis , the former Chief Creative Officer at marketing communications firm J. Over 41 percent of Americans use an ad blocker of some sort. Content is not an “ad”, and so is an effective method to get around blockers. They don’t want spam clogging their inbox.

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Content Marketing Marketing Content Social Media 143

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. and added a ton of features for brands and marketers. Facebook is still experimenting with different content types by adding, subtracting, and tweaking to find the right balance for their platform. Content on Facebook Watch.

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Script Ads Engagement Content Creator 129

Content Marketing Institute

MAY 22, 2018

Every creative asset you produce needs to be supported by strategic decisions – from crafting ideas into a cohesive message to selecting the content types and distribution formats that let your ideas work their magic. Every creative asset you produce must be supported by strategic #contentmarketing decisions, says @joderama.

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Content Marketing Marketing Content Storytelling 108

Grammarly

MAY 3, 2024

Generative AI tools can make us more productive and more creative. For example, if you asked the model to “Write a haiku about butterflies flying off the coast in Costa Rica,” the AI model can deduce the requested format (a haiku), the subject matter (butterflies flying), and the need for imaginative, creative writing.

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Concept Recruitment Text Creativity 108

Content Marketing Institute

OCTOBER 14, 2017

. (06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. 20:25 ): How Amazon is readying its blitz on the ad industry. Source: Digiday ). (31:

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Content Marketing Publisher Publishing Publishing 100

Content Marketing Institute

DECEMBER 5, 2018

A good book on your subject acts as a lens to view that world, sparking your creativity. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. An added benefit of interviewing experts is it can extend your content to the expert’s audience (i.e.,

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Content Creator Content Creativity Content Marketing 109

Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Here’s the good news: Doing your job well doesn’t necessarily mean adding more technology to the mix. Here are summaries of two talks that touched on this topic in 2017. Click To Tweet.

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Marketing Government Engineering Storytelling 111

The Subversive Copy Editor

OCTOBER 22, 2022

Creative License. In both cases, the little “ahem” punches above its weight in adding information to the scene. You can see that even without a defined grammatical function, interjections are as useful as any other part of speech and especially useful to creative writers. Interjections are an important part of creative writing.

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Creativity Writing Writer Management 52

Smart Blogger

JUNE 5, 2023

WT.Social WT.Social calls itself “the non-toxic social network,” due to it’s ad-free format. The social network doesn’t sell your data to advertisers, so ads don’t influence your feed in any way. Social Users who want a news-focused Facebook alternative, love discussion threads, and want an ad-free experience. It’s also ad-free.

Social Media 111

Social Media Content Creator Utilities Advertising 111

Jane Friedman

FEBRUARY 16, 2023

And while B&N social media manager Livy Oftedahl joined TikTok in 2017, it wasn’t until 2020 that she landed on BookTok, where she rediscovered her love for books: “I found this beautiful community of people just talking about genres I really felt attached to.” That text needs to hook people with a single line.

Social Media 134

Social Media Text Sales Publisher 134

Grammarly

APRIL 18, 2024

Google researchers introduced the transformer architecture in 2017, and it became a game changer in machine learning for several reasons: It requires fewer computational resources. You can generate text for various business, personal, academic, or creative applications.

IT 111

IT Architecture Text Prose 111

Content Marketing Institute

NOVEMBER 11, 2017

We discuss recent reader revenue moves from CNN and the Guardian, and why Facebook may have nothing to fear from ad blockers. 05:25): Welcome to Episode 208: Recorded live on November 5, 2017 (Running time: 1:05:08). (06:45): 22:34): Ad blocker’s successful siege on Facebook enters its second month. In this week’s episode.

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Content Marketing Marketing Content Contractor 99

Ashleyn Writes

JANUARY 27, 2022

Whether you’re trying to learn how to start a business—copywriter or not—or you’re a seasoned pro creative entrepreneur, in this post, I wanted to share with you some of the biggest lessons I learned, what I’m taking with me into 2022. 185 Facebook ads (~27,750 Words) . At least for me, 2020 wasn’t hard (per se). That was hard. .

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Contractor Landing Page Agency Copywriter 130

The Hoth

NOVEMBER 3, 2022

Beyond that, you also need to consider ad costs, ad formats, and their algorithms (to enhance the visibility of your content). It proved to be a phenomenon amongst gen Z’ers, which led ByteDance to acquire the company and merge it into TikTok in 2017. . In short, TikTok creators are only limited by their own creativity.

Marketing 105

Marketing Entertainment Education Content Creator 105

Neil Patel

SEPTEMBER 28, 2020

You likely already know how important creativity is when it comes to digital marketing. However, coming up with great ideas – be that through content or ads – is only part of the story when it comes to driving results online. Your partner will help you come up with winning ad ideas that are rooted in data.

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Agency Digital Marketing Utilities Education 134

Neil Patel

FEBRUARY 15, 2021

Proximity.Directory’s Q1 2017 Report also noted that beacons are the most popular proximity technology in the industry. Others let businesses customize their orders by size , as well as adding their name and/or logos. It really all just boils down to creativity and application. Step 2: Understand The Basics of Beacon Technology.

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Manufacturing Retail Hospitality Communication 145

Content Marketing Institute

APRIL 6, 2018

PR-friendly stunts have long been award winners at creative and marketing shows such as Cannes Lions and Effies. REI (@REI) November 24, 2017. This step is more than adding tools; it’s up-skilling people and rethinking processes. @matzucker Click To Tweet . Brand acts. Are you with us today? Operationalize for the digital age.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Jane Friedman

MARCH 4, 2024

Substack launched in 2017 and in its early days, I saw it as a fantastic, easy-to-use platform for starting a paid newsletter. And yes, plenty of people have switched over to Substack from Mailchimp or similar, both to avoid the fees associated with email marketing providers and to get the added growth and to create paid offerings.)

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Writer Publisher Publishing Publishing 128

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. It’s critical.”. Even better?

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

APRIL 13, 2018

Even mobile ads are disliked by 70% of users. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). It hired a team of influencers with highly engaged audiences to showcase the product in creative ways. Instagram is a good answer.

Engagement 111

Engagement Content Retail Food 111

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. However, that’s not to say you can’t use webinars to build links, you just need to get creative.

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SEO Social Media Content Editorial 111

Grammarly

NOVEMBER 30, 2023

More importantly, she has been a Grammarly user since 2017 and is a member of the Grammarly Collective, Grammarly’s Ambassador Program. In this example, you’ll see that Grammarly suggested adding a clear call to action, customer testimonials, and different event use cases.

Marketing 96

Marketing Projects Social Media Communication 96

Grammarly

APRIL 2, 2024

You can think of adding Gaussian noise as scrambling the pixels in the image. The noise is “Gaussian” because it’s added based on probabilities that lie along a bell curve. Offloading such tasks to generative AI gives marketers additional professional and creative bandwidth.

Architecture 109

Architecture Healthcare Government Text 109

Content Marketing Institute

AUGUST 10, 2018

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

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Content Marketing Art Director Creative Director Marketing 75

Smart Blogger

JANUARY 23, 2024

Also, mastering the oxymoron is an elegant way to weave clever wordplay into your creative writing. 1601) Falsely true (Tennyson, 1862) Melancholy merriment (Byron, 1819) Scalding coolness (Hemingway, 1940) Terrible beauty (Yeats, 1916) Listen loudly (David Nour, 2017): Nour invented this oxymoronic phrase.

Government 92

Government Script Food Concept 92

Grammarly

APRIL 15, 2024

This capability positions generative AI at the heart of innovation, allowing for creative and dynamic applications across diverse fields by interpreting and transforming input data into novel creations. Gaussian noise” just means the noise is randomly added using a bell curve of probabilities.) How are generative AI models developed?

Architecture 100

Architecture Text Creativity Projects 100

Content Marketing Institute

OCTOBER 30, 2017

I didn’t need to see an ad or sponsored social content to know that on my next trip to San Francisco, I’m booking a ticket. Some people thought the global bank’s honoring women was disingenuous; plenty of people defended the statue as a creative and bold statement, meaning State Street didn’t have to argue much on its own behalf.).

Brand 83

Brand Social Media Recruitment Manufacturing 83

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. Harriet Poland has joined Creative Artists Agency (CAA) as an agent. PEOPLE At Wiley CEO Brain Napack has left the company after six years. She was previously at William Morris Endeavor.

Editorial 85

Editorial Art Director Agency Publisher 85

Content Marketing Institute

MARCH 21, 2018

In recent years, the NCAA has added a pre-tournament tournament, but I’m ignoring it for this blog.). Be creative in what you want them to guess – make it interesting for them so they want to participate. Take a page for your content marketing playbook. Internally. Externally. Take the contest to your audience members.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Content Marketing Institute

JUNE 27, 2018

Plus, the Chrome extension works almost identically to Evernote with all the added benefits mentioned above included. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Another great feature of Pinterest is that it can boost creativity when it comes to your content ideas. If you’re unfamiliar, Scoop.it!

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