Content Marketing Institute

NOVEMBER 30, 2017

While Anna avoids adding to the Red Hat taxonomy whenever possible – taxonomies can get unwieldy quickly – she decided that the top four customer challenges merited new tags. As Anna explains: Adding the new tags to all our existing content meant tagging a lot of pages and a lot of collateral. Click To Tweet. How’s that effort going?

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Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. As Victor says, “If an editorial team is really good , don’t mess with them.”. If an editorial team is really good, don’t mess with them, says @wvictorgao. Did it happen?

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Management Electronics Media Architecture 86

Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017.

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Editorial Content Editorial Team Projects 92

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. Now I’ve started my own company helping businesses of all types develop editorial and content strategies that make sense. There are variations of this arrangement.

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Editorial Team Editorial Content Content Creator 99

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. iQ ad exposure is the “fly by” person – someone who may happen upon a mention of iQ or Intel content but hasn’t slowed down to consume that content. A lot, it turns out.

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Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

AUGUST 10, 2018

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

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Content Marketing Art Director Creative Director Storytelling 70

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Stay plugged in to audience needs.

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Brand Content Editorial Team Editorial 109

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Augmented reality combines digital elements and the real world, adding an augmented layer to what you can see. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue.

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Brand Storytelling Food Manufacturing 100

Content Marketing Institute

NOVEMBER 28, 2017

Sure, Adweek, Ad Age, Digiday, and others covered it on occasion, but no resource took all the content marketing news from all the sources and distilled it for an audience. Over the first few months, we added more to the introductions and more news coverage to go for 60 minutes every week. Ian Faison (@ianfaison) November 15, 2017.

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Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. This added validation can keep them coming back to contribute more. Click To Tweet. Click To Tweet.

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Recruitment Marketing Brand Awareness Editorial Team 109

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

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Brand Storytelling Creativity Content Marketing 110

Content Marketing Institute

APRIL 6, 2018

REI (@REI) November 24, 2017. This step is more than adding tools; it’s up-skilling people and rethinking processes. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Are you with us today? OptOutside pic.twitter.com/nXeOz4HKgJ. — Operationalize for the digital age.

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Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Great content is the most natural way to earn links.

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SEO Social Media Content Editorial 111

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Plus, the Chrome extension works almost identically to Evernote with all the added benefits mentioned above included. AaronOrendorff #tools Click To Tweet.

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Buffer

JULY 27, 2017

sessions in May 2017. Cadence Finding the right cadence to meet our goals Over the years we’ve realized the importance of editorial cadence and heading into 2017, we decided it was something we wanted to focus on heavily. There is no one right editorial cadence. 2 ways we streamline our editorial communication 1.

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Editorial Social Media Blog Blogging 52

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Click To Tweet.

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Brand Content Storytelling Editorial Team 108

Content Marketing Institute

NOVEMBER 21, 2017

If you want your submissions to be accepted, don’t think of guest blog posts as disguised ads for selling your products or services or a way to get as many backlinks as possible. Don’t think of #guestposts as disguised ads for selling your products. Instead, focus on how your article can help the audience. AnnGynn Click To Tweet.

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Management Blog Blogging Editorial 111

Moz

OCTOBER 22, 2018

Editorial summary This is generated by Google via unconfirmed processes and is meant to provide a summarized description of the business. Provided that the additional number matches what Google finds on the website, no serious problems have been reported from utilizing this strategy since it was first suggested in 2017. Controllable?

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Editorial Landing Page Utilities Persuasion 54

Content Marketing Institute

APRIL 24, 2018

The first page of the search engine results looks like: The second non-ad result is from Colgate. It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. Since creating the 10x content pillar page in February 2017, organic, non-paid traffic from search engines went up 943%.

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Content Editorial Team Content Creation Engineering 111

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained.

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Content Editorial Team Manufacturing Keywords 108

Moz

FEBRUARY 11, 2019

These types of keyword cannibalisation typically occurs on editorial pages, or transactional pages provided with substantial amount of text. Despite the fact they have different editorial angles, they will probably display some degree of duplicated content between them (more on this later). December 2017. December 2017.

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Keywords Editorial Landing Page Engineering 61

Content Marketing Institute

MARCH 21, 2018

In recent years, the NCAA has added a pre-tournament tournament, but I’m ignoring it for this blog.). By 1975, the NCAA expanded the tournament to 32 teams and to 64 in 1985, bringing along not only more fans from the added schools but making a consensus on the winners almost impossible. Take a page for your content marketing playbook.

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Content Marketing Marketing Content Storytelling 103

ProBlogger

MARCH 12, 2018

Finally, add a task to your editorial calendar to update at least one post a week. . Which means 92% of my income from my Google AdSense Ads, from my Amazon affiliate accounts, from my other affiliate income, 92% of that income is really dependent upon my archives. Even small tweaks, such as fixing the obvious errors, will help.

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Search Engine Optimization Editorial Social Media Blogger 54

Moz

OCTOBER 14, 2019

Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Adding the “noindex” tag. You can exclude a specific page from the index by adding the following code to your theme.liquid file. {% if template contains 'search' %} <meta name="robots" content="noindex"> {% endif %}.

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SEO Architecture Keywords Utilities 53

ProBlogger

AUGUST 10, 2017

We went from a 1 day event to 2 days (and then later added on some half day workshops), from 1 stream of content to 5 running simultaneously, from no sponsors to many, from 120 attendees to over 750 and from 5 speakers to over 40. The first event was so well received that I immediately began planning the next one.

Editorial 34

Editorial Blogger Collaboration Social Media 34

Content Marketing Institute

MARCH 28, 2018

Other options include embedding a survey link on your website, including a link in blog posts and newsletters, running banner ads that link to your survey, or distributing a link on your social media channels. At CMI, we predominantly send surveys by email invitation to a known audience of interest (e.g., Let us know in the comments.

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Consulting Projects Recruitment Government 102

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Once you have identified the path your customers are looking to take, you want to map the specifics of how to enable your content to facilitate that journey – including your editorial processes, guidelines, and tactics, as well as the team resources to get it all done. Set your editorial calendar.

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Content Marketing Editorial Marketing Government 111

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. What it did was all of a sudden added validity to Social Media Examiner because people who visited Social Media Examiner saw faces of people that they already knew.

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Social Media Blog Blogging Media 22

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. What it did was all of a sudden added validity to Social Media Examiner because people who visited Social Media Examiner saw faces of people that they already knew.

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Social Media Blog Blogging Media 32

ProBlogger

MAY 7, 2018

The second year I did it, we added a forum to it and we added an opt-in, so we sent out emails along the way as well. I was able to track how much our news articles could make us through ads versus how much our review posts would make us through ads. Over the last three years, we’ve added another 18,000 viewers.

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Blog Blogging Collaboration Social Media 49

ProBlogger

FEBRUARY 27, 2017

We do have a growing number of our audience on the way to full time blogging but the vast majority of our audience are adding an extra income stream into their lives. Another thing you can do in a similar vein is to outline your editorial calendar. Hopefully, it’s going to help you to make a little bit of money from your blog as well.

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Blog Blogging Search Engine Optimization Social Media 38

Neil Patel

APRIL 9, 2021

After your company information is added, you can access your dashboard to start personalizing your listing. You should consider your keyword strategy when adding your business category and attributes. Google opened its post feature it to all businesses in 2017. This step is necessary to unlock all GMB features. You’re not done!

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Sales IT Text Retail 145

Neil Patel

JANUARY 21, 2021

Today, social media, email, and paid ads often lead the pack in driving organic traffic — but that can vary drastically by industry. On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.

Keywords 145

Keywords Text SEO Social Media 145

ProBlogger

FEBRUARY 27, 2017

We do have a growing number of our audience on the way to full time blogging but the vast majority of our audience are adding an extra income stream into their lives. Another thing you can do in a similar vein is to outline your editorial calendar. Hopefully, it’s going to help you to make a little bit of money from your blog as well.

Blog 20

Blog Blogging Search Engine Optimization Social Media 20

Content Marketing Institute

OCTOBER 29, 2017

Michele Linn bought into the vision and took over editorial. As we scaled, we added more talent, but even better human beings like Kim Borden, Karen Schopp, Lisa Dougherty, Krissy Leskovec, Dave Anthony, John Hanson, Wally Koval, Ann Gynn, Marcia Riefer-Johnston, and many others. It was hard to believe it was working. Click To Tweet.

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Content Marketing Marketing Content Consulting 111

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . Plus, the 2017 keynote features a Q & A with Pat Flynn, who shares how he achieved success by evolving his blog, Smart Passive Income. The next thing I wanted to talk about is editorial. We had sliders.

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Blog Blogging Blogger Architecture 25

ProBlogger

MAY 1, 2017

But even Facebook they added that feature where you could change your text only post and then making it into a graphic, which I actually, dislike that feature on Facebook. To be added between our team members as well, it’s quite useful. What I like to do is create an editorial calendar right on a Trello board. Peg: Absolutely.

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