Content Marketing Institute

AUGUST 1, 2018

Of course (to poorly paraphrase Robert Rose), you want your editorial to tell one story instead of each piece being disconnected from the rest. Your editorial should tell 1 story instead of many disconnected pieces, says @MicheleLinn. This is a challenge Brody Dorland and team faced when embarking on their research project in 2017.

Editorial 98

Editorial Content Editorial Team Projects 98

Buffer

AUGUST 29, 2023

Here’s a throwback to how our team worked together back in 2017.) Editorial Review : Every two weeks, we have an editorial meeting to review the next two weeks of content, check in on timelines, ensure that we have enough variety and cover any timely topics, and plan for upcoming vacations. They are: Add value.

Collaboration 109

Collaboration Content Editorial Social Media 109

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Stay plugged in to audience needs.

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

NOVEMBER 28, 2017

Sure, Adweek, Ad Age, Digiday, and others covered it on occasion, but no resource took all the content marketing news from all the sources and distilled it for an audience. Over the first few months, we added more to the introductions and more news coverage to go for 60 minutes every week. Ian Faison (@ianfaison) November 15, 2017.

Editorial Team 109

Editorial Team Editorial Content Marketing Construction 109

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 111

Brand Storytelling Creativity Content Marketing 111

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. This added validation can keep them coming back to contribute more. Click To Tweet. Click To Tweet.

Recruitment 110

Recruitment Marketing Brand Awareness Editorial Team 110

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. 17 No-Cost Ways Writers Can Extend Reach of Their Editorial. Great content is the most natural way to earn links.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Augmented reality combines digital elements and the real world, adding an augmented layer to what you can see. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue.

Brand 103

Brand Storytelling Food Manufacturing 103

Content Marketing Institute

APRIL 6, 2018

REI (@REI) November 24, 2017. This step is more than adding tools; it’s up-skilling people and rethinking processes. HANDPICKED RELATED CONTENT: Road Map to Success: Turn Your Strategy Into a Stellar Editorial Content Plan. Are you with us today? OptOutside pic.twitter.com/nXeOz4HKgJ. — Operationalize for the digital age.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

JUNE 27, 2018

Here’s how it works: The Quuu community submits unique social posts through Quuu Promote into categories that are reviewed by Quuu’s editorial board to ensure quality. Plus, the Chrome extension works almost identically to Evernote with all the added benefits mentioned above included. AaronOrendorff #tools Click To Tweet.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Click To Tweet.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

NOVEMBER 30, 2017

While Anna avoids adding to the Red Hat taxonomy whenever possible – taxonomies can get unwieldy quickly – she decided that the top four customer challenges merited new tags. As Anna explains: Adding the new tags to all our existing content meant tagging a lot of pages and a lot of collateral. Click To Tweet. How’s that effort going?

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

NOVEMBER 21, 2017

If you want your submissions to be accepted, don’t think of guest blog posts as disguised ads for selling your products or services or a way to get as many backlinks as possible. Don’t think of #guestposts as disguised ads for selling your products. Instead, focus on how your article can help the audience. AnnGynn Click To Tweet.

Management 111

Management Blog Blogging Editorial 111

Content Marketing Institute

AUGUST 10, 2018

In February 2017, JLL shared a new brand position and look that reflected what the company thought it had always strived toward for its clients – helping them achieve their ambitions. Ambitions Magazine and the Ambitions website launched in October 2017 and became a unified source for the company’s story.

Content Marketing 75

Content Marketing Art Director Creative Director Marketing 75

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. She was formerly editorial assistant at Little, Brown and Company. Masie Cochran , editorial director, has been appointed as interim publisher.

Editorial 85

Editorial Art Director Agency Publisher 85

Content Marketing Institute

APRIL 24, 2018

The first page of the search engine results looks like: The second non-ad result is from Colgate. It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. Since creating the 10x content pillar page in February 2017, organic, non-paid traffic from search engines went up 943%.

Content 111

Content Editorial Team Engineering Content Creation 111

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained.

Content 109

Content Editorial Team Manufacturing Keywords 109

Content Marketing Institute

MARCH 21, 2018

In recent years, the NCAA has added a pre-tournament tournament, but I’m ignoring it for this blog.). By 1975, the NCAA expanded the tournament to 32 teams and to 64 in 1985, bringing along not only more fans from the added schools but making a consensus on the winners almost impossible. Take a page for your content marketing playbook.

Content Marketing 105

Content Marketing Marketing Content Storytelling 105

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar.   We usually fill our content calendar with these ideas and assign them to each other in our bi-weekly Editorial calls.    As you can probably guess, we don’t do things the same way anymore.

Blog Post 83

Blog Post IT Post Writing 83

Buffer

JULY 27, 2017

sessions in May 2017. Cadence Finding the right cadence to meet our goals Over the years we’ve realized the importance of editorial cadence and heading into 2017, we decided it was something we wanted to focus on heavily. There is no one right editorial cadence. 2 ways we streamline our editorial communication 1.

Editorial 52

Editorial Social Media Blog Blogging 52

Moz

OCTOBER 22, 2018

Editorial summary This is generated by Google via unconfirmed processes and is meant to provide a summarized description of the business. Provided that the additional number matches what Google finds on the website, no serious problems have been reported from utilizing this strategy since it was first suggested in 2017. Controllable?

Editorial 54

Editorial Landing Page Utilities Persuasion 54

Moz

FEBRUARY 11, 2019

These types of keyword cannibalisation typically occurs on editorial pages, or transactional pages provided with substantial amount of text. Despite the fact they have different editorial angles, they will probably display some degree of duplicated content between them (more on this later). December 2017. December 2017.

Keywords 61

Keywords Editorial Landing Page Engineering 61

Content Marketing Institute

MARCH 28, 2018

Other options include embedding a survey link on your website, including a link in blog posts and newsletters, running banner ads that link to your survey, or distributing a link on your social media channels. At CMI, we predominantly send surveys by email invitation to a known audience of interest (e.g., Let us know in the comments.

Consulting 104

Consulting Projects Recruitment Government 104

ProBlogger

MARCH 12, 2018

Finally, add a task to your editorial calendar to update at least one post a week. . Which means 92% of my income from my Google AdSense Ads, from my Amazon affiliate accounts, from my other affiliate income, 92% of that income is really dependent upon my archives. Even small tweaks, such as fixing the obvious errors, will help.

Search Engine Optimization 54

Search Engine Optimization Editorial Social Media Blogger 54

Moz

OCTOBER 14, 2019

Looking at BuiltWith usage statistics, we can see that usage of the CMS has more than doubled since July 2017. Adding the “noindex” tag. You can exclude a specific page from the index by adding the following code to your theme.liquid file. {% if template contains 'search' %} <meta name="robots" content="noindex"> {% endif %}.

SEO 53

SEO Architecture Utilities Keywords 53

ProBlogger

AUGUST 10, 2017

We went from a 1 day event to 2 days (and then later added on some half day workshops), from 1 stream of content to 5 running simultaneously, from no sponsors to many, from 120 attendees to over 750 and from 5 speakers to over 40. The first event was so well received that I immediately began planning the next one.

Editorial 34

Editorial Blogger Collaboration Social Media 34

ProBlogger

MAY 7, 2018

The second year I did it, we added a forum to it and we added an opt-in, so we sent out emails along the way as well. I was able to track how much our news articles could make us through ads versus how much our review posts would make us through ads. Over the last three years, we’ve added another 18,000 viewers.

Blog 49

Blog Blogging Collaboration Social Media 49

ProBlogger

FEBRUARY 27, 2017

We do have a growing number of our audience on the way to full time blogging but the vast majority of our audience are adding an extra income stream into their lives. Another thing you can do in a similar vein is to outline your editorial calendar. Hopefully, it’s going to help you to make a little bit of money from your blog as well.

Blog 38

Blog Blogging Search Engine Optimization Social Media 38

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. What it did was all of a sudden added validity to Social Media Examiner because people who visited Social Media Examiner saw faces of people that they already knew.

Social Media 32

Social Media Blog Blogging Media 32

ProBlogger

DECEMBER 19, 2016

This interview has sparked numerous ideas for me, and I am sure in 2017, you are going to see some of the things that Mike talked about me actually using some of these things. What it did was all of a sudden added validity to Social Media Examiner because people who visited Social Media Examiner saw faces of people that they already knew.

Social Media 22

Social Media Blog Blogging Media 22

ProBlogger

FEBRUARY 27, 2017

We do have a growing number of our audience on the way to full time blogging but the vast majority of our audience are adding an extra income stream into their lives. Another thing you can do in a similar vein is to outline your editorial calendar. Hopefully, it’s going to help you to make a little bit of money from your blog as well.

Blog 20

Blog Blogging Search Engine Optimization Social Media 20

Content Marketing Institute

DECEMBER 27, 2017

Creating an actionable editorial plan. Once you have identified the path your customers are looking to take, you want to map the specifics of how to enable your content to facilitate that journey – including your editorial processes, guidelines, and tactics, as well as the team resources to get it all done. Set your editorial calendar.

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Neil Patel

JANUARY 21, 2021

Today, social media, email, and paid ads often lead the pack in driving organic traffic — but that can vary drastically by industry. On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.

Keywords 145

Keywords Text SEO Social Media 145

Neil Patel

APRIL 9, 2021

After your company information is added, you can access your dashboard to start personalizing your listing. You should consider your keyword strategy when adding your business category and attributes. Google opened its post feature it to all businesses in 2017. This step is necessary to unlock all GMB features. You’re not done!

Sales 145

Sales IT Text Retail 145

Content Marketing Institute

OCTOBER 29, 2017

Michele Linn bought into the vision and took over editorial. As we scaled, we added more talent, but even better human beings like Kim Borden, Karen Schopp, Lisa Dougherty, Krissy Leskovec, Dave Anthony, John Hanson, Wally Koval, Ann Gynn, Marcia Riefer-Johnston, and many others. It was hard to believe it was working. Click To Tweet.

Content Marketing 111

Content Marketing Marketing Content Consulting 111

ProBlogger

JUNE 26, 2019

Let’s look back at my keynote presentation titled, Evolve Don’t Revolve , from ProBlogger’s Evolve event in 2017. . Plus, the 2017 keynote features a Q & A with Pat Flynn, who shares how he achieved success by evolving his blog, Smart Passive Income. The next thing I wanted to talk about is editorial. We had sliders.

Blog 25

Blog Blogging Blogger Architecture 25

ProBlogger

MAY 1, 2017

But even Facebook they added that feature where you could change your text only post and then making it into a graphic, which I actually, dislike that feature on Facebook. To be added between our team members as well, it’s quite useful. What I like to do is create an editorial calendar right on a Trello board. Peg: Absolutely.

Content 52

Content Blog Blogging Text 52