2017, Ads and Editorial Team - Content Pro Pulse

How to Develop and Grow a Successful Podcast

Content Marketing Institute

NOVEMBER 28, 2017

Sure, Adweek, Ad Age, Digiday, and others covered it on occasion, but no resource took all the content marketing news from all the sources and distilled it for an audience. Over the first few months, we added more to the introductions and more news coverage to go for 60 minutes every week. Ian Faison (@ianfaison) November 15, 2017.

Editorial Team

Editorial Team Editorial Content Marketing Construction

Publishing Frequency: Why (and How) We’re Changing Things Up

Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.).

Publisher

Publisher Publishing Publishing Editorial

A Step-by-Step Guide to Audience Development

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? The most important KPI for the team is the number of email subscriptions – a sign that someone finds the iQ content valuable.

Audience

Audience Editorial Team Editorial Social Media

Content Syndication: More Than a Traffic Boost

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy.

Editorial Team

Editorial Team Editorial Content Content Creator

The New Marketing: How to Manage a Media Arm Within Your Company

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. While you want to re-architect your media teams at a high level so they fit together, there’s a counterpoint. Did it happen? Click To Tweet. This view is controversial.

Management

Management Electronics Media Architecture

Falling Behind Your Competitors? Build a Content Brand

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Even better?

Brand

Brand Content Editorial Team Editorial

13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Click To Tweet.

Brand

Brand Content Storytelling Editorial Team

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. This added validation can keep them coming back to contribute more. Click To Tweet. Click To Tweet.

Recruitment

Recruitment Marketing Brand Awareness Editorial Team

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017. This also helps us with user/reader engagement.

SEO

SEO Social Media Content Editorial

How to Create Pillar Content Google Will Love

Content Marketing Institute

APRIL 24, 2018

The first page of the search engine results looks like: The second non-ad result is from Colgate. It expanded the subtopic into a blog post by adding more context, “How to fight gingivitis in three easy steps.”. Since creating the 10x content pillar page in February 2017, organic, non-paid traffic from search engines went up 943%.

Content

Content Editorial Team Engineering Content Creation

How to Get Ranked and Read With the Topic Cluster Content Model

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. The topic clusters model. Topic cluster model explained.

Content

Content Editorial Team Manufacturing Keywords

How to Adopt a Customer-Centric Strategy for Your Content

Content Marketing Institute

NOVEMBER 30, 2017

While Anna avoids adding to the Red Hat taxonomy whenever possible – taxonomies can get unwieldy quickly – she decided that the top four customer challenges merited new tags. As Anna explains: Adding the new tags to all our existing content meant tagging a lot of pages and a lot of collateral. Click To Tweet. How’s that effort going?

Content

Content Editorial Editorial Team Content Marketing

How to Plan a Year’s Worth of Content With One Original Research Survey

Content Marketing Institute

AUGUST 1, 2018

This is a challenge Brody Dorland and team faced when embarking on their research project in 2017. In fact, as Aleh Barysevich uncovered in the study SEO PowerSuite’s Link Building in 2017 , SEO professionals consider research to be the most efficient type of content for getting backlinks.). MicheleLinn Click To Tweet.

Editorial

Editorial Content Editorial Team Projects

11 Content Curation and Collaboration Tools to Save You Time

Content Marketing Institute

JUNE 27, 2018

Plus, the Chrome extension works almost identically to Evernote with all the added benefits mentioned above included. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Click to enlarge.

Collaboration

Collaboration Content Editorial Editorial Team

Content Pro Pulse

How to Develop and Grow a Successful Podcast

Publishing Frequency: Why (and How) We’re Changing Things Up

Trending Sources

A Step-by-Step Guide to Audience Development

Content Syndication: More Than a Traffic Boost

The New Marketing: How to Manage a Media Arm Within Your Company

Falling Behind Your Competitors? Build a Content Brand

13 Smart Brands Using Technology to Power Their Content

2 Simple-to-Implement Checklists to Use in Your Influencer Marketing Planning

5 Types of Content That Naturally Attract Links: Insights From 628 Advanced SEOs

How to Create Pillar Content Google Will Love

How to Get Ranked and Read With the Topic Cluster Content Model

How to Adopt a Customer-Centric Strategy for Your Content

How to Plan a Year’s Worth of Content With One Original Research Survey

11 Content Curation and Collaboration Tools to Save You Time

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