Content Marketing Institute

DECEMBER 1, 2017

Before I joined the CMI editorial team in September, the same was true for me. Attendees of Content Marketing World 2017 heard Jay Baer explain “how to get promoted by creating less content, not more.” (You can read about strategic changes made subsequently to the publishing schedule at Jay’s company, Convince and Convert.).

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Publisher Publishing Publishing Editorial 104

Content Marketing Institute

NOVEMBER 28, 2017

Sure, Adweek, Ad Age, Digiday, and others covered it on occasion, but no resource took all the content marketing news from all the sources and distilled it for an audience. Over the first few months, we added more to the introductions and more news coverage to go for 60 minutes every week. Ian Faison (@ianfaison) November 15, 2017.

Editorial Team 106

Editorial Team Editorial Content Marketing Construction 106

Content Marketing Institute

NOVEMBER 30, 2017

While Anna avoids adding to the Red Hat taxonomy whenever possible – taxonomies can get unwieldy quickly – she decided that the top four customer challenges merited new tags. As Anna explains: Adding the new tags to all our existing content meant tagging a lot of pages and a lot of collateral. Click To Tweet. How’s that effort going?

Content 223

Content Editorial Editorial Team Content Marketing 223

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. While you want to re-architect your media teams at a high level so they fit together, there’s a counterpoint. Did it happen? Click To Tweet. This view is controversial.

Management 86

Management Electronics Media Architecture 86

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. We needed traffic and we were new, so generating awareness in a crowded personal finance beat was not easy.

Editorial Team 99

Editorial Team Editorial Content Content Creator 99

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? The most important KPI for the team is the number of email subscriptions – a sign that someone finds the iQ content valuable.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Even better?

Brand 109

Brand Content Editorial Team Editorial 109