Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17):

Content Marketing 95

Content Marketing Publisher Publishing Publishing 95

Buffer

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Our Content team publishes at least four articles a week, one for Monday through Thursday, plus we regularly refresh older content and send a weekly newsletter. Enter our content calendar.

Collaboration 111

Collaboration Content Editorial Social Media 111

Jane Friedman

MARCH 4, 2024

Substack launched in 2017 and in its early days, I saw it as a fantastic, easy-to-use platform for starting a paid newsletter. I feel confident that my free newsletter will not stop publishing until I retire from writing and publishing. Children’s author Meg Medina has a newsletter like this, as do many published authors.

Writer 131

Writer Publishing Publisher Publishing 131

Smart Blogger

JUNE 13, 2024

Affiliate networks are middlemen connecting bloggers and entrepreneurs (“publishers”) with companies (“merchants”) offering affiliate program opportunities for their products or services. Through a single portal, affiliate networks give the publisher access to numerous affiliate programs. What is an Affiliate Network? Absolutely.

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Promotion Publishing Publisher Publishing 105

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls.

Art Director 85

Art Director Editorial Agency Publishing 85

Jane Friedman

FEBRUARY 16, 2023

Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. You have to move fast and show your audience something engaging,” which might mean showing something visually interesting or adding text overlay that people will read.

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Social Media Text Sales Publishing 137

Neil Patel

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. There was a set group of publishers at launch, but the company opened it up to other creators. There was a set group of publishers at launch, but the company opened it up to other creators. Facebook Watch is monetized through ad breaks. What is Facebook Watch?

Marketing 135

Marketing Social Media Entertainment Advertising 135

Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.).

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Contently

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on. GPT-3 is now the underlying language model for dozens of technology tools.

SEO 128

SEO Search Engine Optimization Content Keywords 128

Buffer

SEPTEMBER 5, 2024

  For example, take a look at how our Content team worked together back in 2017 to plan our editorial calendar. Here’s a behind-the-scenes look at my typical writing process from start to publish. I expand on each heading, adding context, examples and additional insights to the article. 

Blog Post 85

Blog Post IT Post Writing 85

Jane Friedman

JULY 21, 2023

Every hour of the day, every day of the year, your inbox is filling up with queries, and 90% or more of those queries spend the first paragraph breaking out all the usual story details about who’s involved, what’s at stake, yada yada rising action, bla bla bla cliffhanger, ad infinitum. Have you published any short pieces?

Freelance 98

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Neil Patel

DECEMBER 26, 2020

Take a look at the Inbound 2017 event page from years ago. I typically recommend businesses start adding to their Groups via their current network on LinkedIn to cast as wide a net as possible. Publish a few snaps about the planning phases of your event. You could even just publish a list of the speakers scheduled to be there.

Promotion 145

Promotion Social Media Content Creation Ads 145

Neil Patel

NOVEMBER 12, 2020

As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. By adding the year, we get an entirely new set of results for “how to make content marketing effective 2017.”. Still, there’s no harm in adding additional information to make your content more searchable.

Keywords 145

Keywords SEO Engineering Digital Marketing 145

Smart Blogger

JUNE 5, 2023

WT.Social WT.Social calls itself “the non-toxic social network,” due to it’s ad-free format. The social network doesn’t sell your data to advertisers, so ads don’t influence your feed in any way. Social Users who want a news-focused Facebook alternative, love discussion threads, and want an ad-free experience. It’s also ad-free.

Social Media 111

Social Media Content Creator Utilities Advertising 111

Neil Patel

AUGUST 27, 2021

In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. You can publish as many newsletters as you want, and there are little to no guidelines on what you can write. Therefore, getting in the habit of publishing consistently is the best strategy.

Audience 137

Audience Social Media Creativity Writer 137

Neil Patel

JANUARY 27, 2021

They don’t want intrusive banners, ads, and popups. Over 41 percent of Americans use an ad blocker of some sort. Content is not an “ad”, and so is an effective method to get around blockers. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Freelance Writing Jobs

OCTOBER 24, 2023

Dedicate yourself to, say, checking at least three ads a day in your field, sending out resumes, or spending two hours on Fridays hunting for jobs. Click To Tweet That’s a major reason we try to keep the job lists going during the holidays even though there may not be as many ads as usual. Why do we keep bringing Flexjobs up?

Freelance 100

Freelance Banking Collaboration Ads 100

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees. Check out all of the posters from Content Marketing World 2017.

Content 109

Content Education Content Marketing Promotion 109

Backlinko

APRIL 21, 2024

In 2017, they invested in SEO to help drive organic website traffic. It allows you to publish your business listing on Google Maps. Listing Management Semrush’s Listing Management tool lets you seamlessly publish your local business details to more than 150 directories. Including keyword analysis and auditing tools.

SEO 91

SEO Agency Keywords Management 91

The Write Life

DECEMBER 5, 2022

Whatever form you use to publish your books, traditional or self-publishing, affiliate marketing is a great way to earn a second income stream through your platform. With countless books being published in both spheres, daily, making money from writing can feel daunting. billion in 2017. How Much You Can Earn?

Website 64

Website Marketing Writing Sales 64

Content Marketing Institute

OCTOBER 22, 2017

If people don’t want to see your ads, they’ll click away – it’s as simple as that. We can’t serve up the same old ads anymore and expect results similar to 30 or 40 years ago. These ads are served to consumers whether they want to see them or not. These ads are pushy, interruptive, and intrusive. Two words: Ad.

Content Marketing 111

Content Marketing Persuasion Marketing Content Creation 111

The Creative Penn

FEBRUARY 27, 2023

Write and publish what you want, get paid every day for your books, and control your customer data and relationships. With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher.

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Landing Page Ads Publishing Publisher 98

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Augmented reality combines digital elements and the real world, adding an augmented layer to what you can see. They are adding motion and action to what was a static medium. Are we kind of, nearly, almost there? A VR viewer is opaque.

Brand 100

Brand Storytelling Food Manufacturing 100

Neil Patel

DECEMBER 16, 2020

A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Just look at what happened with fidget spinners: Mid-year 2017 was the perfect time to get into that market. You can also promote individual pages using paid social ads or Google AdWords.

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Marketing Social Media Promotion Script 134

Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Here’s the good news: Doing your job well doesn’t necessarily mean adding more technology to the mix. COPE stands for “create once, publish everywhere.”). Click To Tweet. Image source.

Marketing 111

Marketing Government Engineering Storytelling 111

Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

Brand 110

Brand Storytelling Creativity Content Marketing 110

Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. and added a ton of features for brands and marketers. Facebook is still experimenting with different content types by adding, subtracting, and tweaking to find the right balance for their platform. Content on Facebook Watch.

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Script Ads Engagement Content Creator 129

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

SEO 111

SEO Social Media Content Editorial 111

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Mobile devices account for over half (53%) of clicks on search ads.

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Agency Landing Page Digital Marketing Ads 133

The Creative Penn

NOVEMBER 13, 2022

In the intro, how to predict and profit from publishing trends [ ALLi blog ]; my live, in-person events IRL and online; Trends for 2023 webinar with Alex Newton, K-lytics. So three years ago you really started getting into publishing. So I started publishing in December 2017. Why didn't you go the traditional route?

Ads 98

Ads Sales Publishing Publisher 98

The Creative Penn

NOVEMBER 13, 2023

But first up— Tell us a bit more about you and how you got into writing and publishing. I had a bunch of publishing contracts, and they all went very badly. I don't know if I can release this book any better than these publishers, but I know for sure I can release them just as bad. You're kind of one of my gurus at the moment.

Retail 98

Retail Sales Prose Script 98

Neil Patel

JANUARY 13, 2021

Much like Facebook Ads, Twitter Follower campaigns can be easily set up within the platform. You’ll want to repeat this process several times to create focused ads that reach the right audiences. You’ll greatly increase the ROI of your Twitter ad campaigns using Tailored Audiences. There are four basic steps to get this done.

Social Media 137

Social Media Promotion Media Brand Awareness 137

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. The average fell from eight in 2015 to just four in 2017. million blog posts per month.

Content Creator 105

Content Creator Promotion Social Media Engineering 105

Content Marketing Institute

DECEMBER 5, 2018

To find fresh research, limit your searches to a recent time span: Search for industry terms to see the research published in that time frame. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Publish as a video or podcast. Transcribe and publish as a blog post.

Content Creator 107

Content Creator Content Creativity Content Marketing 107

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

Brand 108

Brand Content Storytelling Editorial Team 108

The Creative Penn

JANUARY 30, 2023

With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. So first up — Tell us a bit more about you and how you got into writing and publishing. And if you're paying for ads, that can be a real problem.

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Advertising Copy Sales Publishing 98