The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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Neil Patel

MAY 4, 2021

What’s more: research shows they generate double the sales of paid ads and with a 37% higher customer retention rate. Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.).

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Neil Patel

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. There was a set group of publishers at launch, but the company opened it up to other creators. There was a set group of publishers at launch, but the company opened it up to other creators. Facebook Watch is monetized through ad breaks. What is Facebook Watch?

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Neil Patel

DECEMBER 26, 2020

Take a look at the Inbound 2017 event page from years ago. I typically recommend businesses start adding to their Groups via their current network on LinkedIn to cast as wide a net as possible. Publish a few snaps about the planning phases of your event. You could even just publish a list of the speakers scheduled to be there.

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Neil Patel

NOVEMBER 12, 2020

As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. By adding the year, we get an entirely new set of results for “how to make content marketing effective 2017.”. Still, there’s no harm in adding additional information to make your content more searchable.

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Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). In 2017, the MarketingProfs team sent its mascot, Jay Bird, as a traveling buddy for attendees. Check out all of the posters from Content Marketing World 2017.

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Content Marketing Institute

OCTOBER 22, 2017

If people don’t want to see your ads, they’ll click away – it’s as simple as that. We can’t serve up the same old ads anymore and expect results similar to 30 or 40 years ago. These ads are served to consumers whether they want to see them or not. These ads are pushy, interruptive, and intrusive. Two words: Ad.

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Jane Friedman

MARCH 4, 2024

Substack launched in 2017 and in its early days, I saw it as a fantastic, easy-to-use platform for starting a paid newsletter. I feel confident that my free newsletter will not stop publishing until I retire from writing and publishing. Children’s author Meg Medina has a newsletter like this, as do many published authors.

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Neil Patel

JANUARY 27, 2021

They don’t want intrusive banners, ads, and popups. Over 41 percent of Americans use an ad blocker of some sort. Content is not an “ad”, and so is an effective method to get around blockers. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article.

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Jane Friedman

FEBRUARY 16, 2023

Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. You have to move fast and show your audience something engaging,” which might mean showing something visually interesting or adding text overlay that people will read.

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Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Here’s the good news: Doing your job well doesn’t necessarily mean adding more technology to the mix. COPE stands for “create once, publish everywhere.”). Click To Tweet. Image source.

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Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Publish a white paper.

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Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Power of the podcast. Just how large an opportunity could podcasting represent for marketers?

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Neil Patel

AUGUST 27, 2021

In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. You can publish as many newsletters as you want, and there are little to no guidelines on what you can write. Therefore, getting in the habit of publishing consistently is the best strategy.

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Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Augmented reality combines digital elements and the real world, adding an augmented layer to what you can see. They are adding motion and action to what was a static medium. Are we kind of, nearly, almost there? A VR viewer is opaque.

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Buffer

AUGUST 29, 2023

At Buffer, not only are we writing and publishing blog and social media posts every day, we’re also a fully remote and distributed company. Our Content team publishes at least four articles a week, one for Monday through Thursday, plus we regularly refresh older content and send a weekly newsletter. Enter our content calendar.

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Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

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Contently

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on. GPT-3 is now the underlying language model for dozens of technology tools.

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Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

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Neil Patel

DECEMBER 16, 2020

A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Just look at what happened with fidget spinners: Mid-year 2017 was the perfect time to get into that market. You can also promote individual pages using paid social ads or Google AdWords.

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Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . But year after year, global ad spend across every major PPC channel is growing even higher. PPC is an exciting form of digital marketing because you can directly tie revenue generated to ad spend. Mobile devices account for over half (53%) of clicks on search ads.

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Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. With other CMS platforms contributing new content, the volume of new material added to the web each day now exceeds 2 million posts. The average fell from eight in 2015 to just four in 2017. million blog posts per month.

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Content Marketing Institute

DECEMBER 5, 2018

To find fresh research, limit your searches to a recent time span: Search for industry terms to see the research published in that time frame. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Publish as a video or podcast. Transcribe and publish as a blog post.

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Neil Patel

DECEMBER 8, 2020

In 2017, Facebook launched its answer to the burgeoning streaming video market: Facebook Watch. and added a ton of features for brands and marketers. Facebook is still experimenting with different content types by adding, subtracting, and tweaking to find the right balance for their platform. Content on Facebook Watch.

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Neil Patel

JANUARY 13, 2021

Much like Facebook Ads, Twitter Follower campaigns can be easily set up within the platform. You’ll want to repeat this process several times to create focused ads that reach the right audiences. You’ll greatly increase the ROI of your Twitter ad campaigns using Tailored Audiences. There are four basic steps to get this done.

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Content Marketing Institute

NOVEMBER 28, 2017

They probably started with a blog or a video series, or maybe a network or print magazine , or the podcaster was a published author with a following. Sure, Adweek, Ad Age, Digiday, and others covered it on occasion, but no resource took all the content marketing news from all the sources and distilled it for an audience.

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Content Marketing Institute

NOVEMBER 11, 2017

We discuss recent reader revenue moves from CNN and the Guardian, and why Facebook may have nothing to fear from ad blockers. Our rants and raves cover audience building and how the flight to video could hurt publishers; then we close with an example of the week on the Electric Boat Company. Show details. (00:01):

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Content Marketing Institute

NOVEMBER 21, 2017

How frequently does it publish blog posts? TIP: An easy way to review what’s been published on a particular topic is to click on the category or other tags to see all the posts on that subject. Don’t think of #guestposts as disguised ads for selling your products. Does the blog include bylines? Focus on helping your audience.

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Content Marketing Institute

MARCH 27, 2018

They’re based on my case study of NewPro Containers, which featured influencer marketing as its marketing strategy (not a one-off tactic) and tracked its performance all the way to see a 35% increase in year-over-year revenue in 2017. This added validation can keep them coming back to contribute more. Click To Tweet. Click To Tweet.

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Content Marketing Institute

NOVEMBER 25, 2017

08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Go to storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149, and unlock discounts on the millions of additional assets we offer through our value-added Marketplace service for members. Show details. (00:01):

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Smart Blogger

JUNE 13, 2024

Affiliate networks are middlemen connecting bloggers and entrepreneurs (“publishers”) with companies (“merchants”) offering affiliate program opportunities for their products or services. Through a single portal, affiliate networks give the publisher access to numerous affiliate programs. What is an Affiliate Network? Absolutely.

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Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? This article walks you through the steps of designing and publishing survey-based original research to make it the cornerstone for your editorial plan.

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Content Marketing Institute

NOVEMBER 18, 2017

04:30): Welcome to Episode 209: Recorded live on November 12, 2017 (Running time: 1:01:23). (06:45): Go to storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149, and unlock discounts on the millions of additional assets we offer through our value-added Marketplace service for members.

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Content Marketing Institute

NOVEMBER 4, 2017

06:58): Welcome to Episode 207: Recorded live on October 29, 2017 (Running time: 1:09:43). (09:10): Go to storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149, and unlock discounts on the millions of additional assets we offer through our value-added Marketplace service for members. Show details.

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Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. What else can I tell them?”

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Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Managing editors must be involved in all the information your customers see, Victor says, including at events and in ads. Did it happen? This view is controversial. Will 2018 be?

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Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. Kristen Klemens has joined as client manager for Simon & Schuster Publishing Services , She was formerly partner manager for trade sales and marketing at Rebel Girls.

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