Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Then, there’s 19Crimes, a wine-and-spirits brand that built its marketing platform around compelling storytelling.

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Content Marketing Institute

DECEMBER 5, 2017

The show, Brand New , was produced with the help of Mabus Agency, and aired its first episode in June 2017 on MPB, the Mississippi PBS affiliate. Another tactic has been targeting each participating university with mobile and social ads. Enrollment is limited and ends December 15, 2017 for winter semester. Register today.

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Content Marketing Institute

DECEMBER 20, 2017

What has 2017 taught you? This post touches on some ways, according to 2017 CMWorld and ICC speakers, you might do just that. Here’s the good news: Doing your job well doesn’t necessarily mean adding more technology to the mix. Here are summaries of two talks that touched on this topic in 2017. Click To Tweet.

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Content Marketing Institute

APRIL 6, 2018

Storytelling is often done in silos at the business unit or market level. REI (@REI) November 24, 2017. This step is more than adding tools; it’s up-skilling people and rethinking processes. Next, you need to create naming logic across your portfolio to drive understanding and clarity. Portfolio thread. Are you with us today?

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Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

NOVEMBER 25, 2017

08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Go to storyblocks.com/cmi to get all the stock images, video, and audio you can imagine for $149, and unlock discounts on the millions of additional assets we offer through our value-added Marketplace service for members. Show details. (00:01):

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Content Marketing Institute

FEBRUARY 14, 2018

After adding the platform into the mix, the team saw Pinterest drive 15 to 25% of web traffic, mostly from posts about new books and movies. Storytelling through content marketing and audience personas. “We The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. Michael Hong (@PotomacFan) May 9, 2017.

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Content Marketing Institute

JUNE 22, 2018

Editor’s note: In case you missed this post last year, we’re bringing it back and adding some fresh content too. You face significant challenges when it comes to successful storytelling in this space, not to mention plenty of competition. I’ve heard there are people who believe that “getting there is half the fun.”

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Hospitality Storytelling Content Content Marketing 101

Content Marketing Institute

MARCH 21, 2018

In recent years, the NCAA has added a pre-tournament tournament, but I’m ignoring it for this blog.). By 1975, the NCAA expanded the tournament to 32 teams and to 64 in 1985, bringing along not only more fans from the added schools but making a consensus on the winners almost impossible. Take a page for your content marketing playbook.

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Content Marketing Institute

APRIL 13, 2018

Even mobile ads are disliked by 70% of users. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). For example, charity: water uses storytelling to describe the communities benefiting from its clean water initiatives around the world.

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Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). And what books should be added to the 2018 list?

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Neil Patel

SEPTEMBER 28, 2020

However, coming up with great ideas – be that through content or ads – is only part of the story when it comes to driving results online. Your partner will help you come up with winning ad ideas that are rooted in data. Storytelling – Together, you will need to figure out what the data is really telling you.

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ProBlogger

MAY 1, 2018

Amelia attended the ProBlogger Evolve and Mastermind events in 2017, and adapted speaker Jadah Sellner’s 7-Day Challenge model to boost her own lead generation and course enrollments. When I attended ProBlogger Evolve in 2017, I was specifically looking for guidance on how to market and run a new online program I’d been piloting.

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Moz

MAY 19, 2019

This type of data has always been of interest to marketers doing consumer research, but the rise of data journalism shows us that there is both consumer demand and almost infinite potential for great storytelling rooted in numbers. Every brand’s data has a story to tell. Wrapping up.

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Content Marketing Marketing Content Storytelling 58

The Creative Penn

JUNE 9, 2024

So it becomes more and more important, as ad costs to generate interest in your books continue to increase along with everything else—aside from eBook prices— it's more and more important to be able to track your metrics. Those things are made possible when you sell direct because your store knows exactly who purchases from you.

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Buffer

JULY 27, 2017

sessions in May 2017. For instance, when our post on headline formulas  performed well, we thought of ideas like copywriting formulas  and storytelling formulas. — How To Do Keyword Research in 2017  by Ahrefs. million sessions, and struggling to break out, we hit 1.5m

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The Creative Penn

JANUARY 30, 2023

I guess this was maybe 2017-2018ish, I was using advertising—I have a long history in digital advertising —and I was using some of what Mark Dawson was teaching , and I was combining some of that with the things that I had learned before, and with some degree of success on Amazon. And if you're paying for ads, that can be a real problem.

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The Creative Penn

MAY 6, 2024

In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. I feel like we definitely do not compete in terms of books and readers, but we do compete on things like ad spend, and pay per click, and all of that kind of thing, but that's quite different. My background is that I started in the travel industry.

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Social Media Creativity Education Storytelling 52

The Creative Penn

AUGUST 21, 2023

The nonfiction model can be fewer books, but adding on other services or speaking or courses. Joanna: Yes, and let's talk about the direct stuff and come back on what you said earlier around the cashflow problem with ads. There is no publishing, there's no Amazon, there's no ads, there's none of that stuff. Joe: Oh, absolutely.

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The Creative Penn

FEBRUARY 24, 2023

Have a look at David Gaughran’s blog for a glimpse [ Scammers break the Kindle store from 2017, Kindle Unlimited: A Cheater Magnet from 2021 , and a whole load more.] There will also be regulation, safety guidelines, legal shifts, and guardrails added to the technology in the coming months and years as things develop.

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Text Creativity Publishing Publishing 98

ProBlogger

SEPTEMBER 4, 2017

Storytelling. Bloggers to Watch in 2017. I’ll link to the latest one of these in the show notes today for 2017. That results page was just a simple pie chart with a few of my own comments added to it. The number four type of post or content that I think does particularly well with evergreen content is storytelling.

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Content Blog Blogging Storytelling 49

The Creative Penn

JUNE 19, 2023

Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched. We did launch direct sales two years later, in 2017. Damon: Gumroad we added last year, which we hadn't had from the beginning, but we added them last year. And I could set all of that up, which was very exciting to me.

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ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. You might want to update it once a year, just adding any new information about that person. You could do one that’s storytelling. But whether you listen to this one first and then that one, or listen to that one first and then this one, you should get some ideas either way. That’s what the focus is.

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Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Metropolitan Museum of Art creates extension for Chrome ( February 2017 ).

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ProBlogger

JULY 3, 2017

You may get more, but all of those conversations are time added up. I wasn’t sure how to monetize it, and so I put that off for a little while, but I’m really glad that I added that in. I listen to a lot of storytelling podcasts. Ten thousand (10,000) people a week listen to this podcast. You may not get that many.

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Blogger Content Creator Blog Blogging 50

Content Marketing Institute

AUGUST 14, 2018

Now that Twitter gives you 280 characters, there’s no excuse for forgoing the #ad or #sponsored label. There’s no excuse for forgoing the #ad or #sponsored label for paid mentions. Seriously, who remembers what 2017 was the “year of”? Purpose is to what storytelling was to 2017.

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Content Marketing Marketing Content Storytelling 104

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. Another option that you might wanna do is adding the occasional email that promotes your Facebook group, your Facebook page, your Instagram account, these type of places as well.

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Neil Patel

APRIL 1, 2021

In 2017, CryptoKitties , a blend between Tamagotchi and trading cards, exploded onto the scene. Thanks to the global interest they’ve generated, NFTs have opened up new ways of brand storytelling and consumer interaction, which, as you know, are the two main pillars of an effective marketing strategy. Are NFTs a fad?

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Brand Brand Awareness Collaboration Storytelling 125

The Creative Penn

MAY 27, 2024

While mastering the craft of fantastical storytelling, Adam simultaneously embraces the rewarding challenges of family life as well as being an authorpreneur. Adam: Well, I started writing around 2017. Whereas my mindset was that I've made 100 pounds without spending anything on ads. Adam: Hi there. Thanks for having me.

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Marketing Hospitality Healthcare Sales 52

Content Marketing Institute

JULY 11, 2018

Storytelling can help users connect with your retail brand in a positive way and build a connection that might motivate them to initiate a new retail therapy session. This big box store for bed and bath merchandise added a nice “beyond-level” feature to its mobile app – the ability to shop outside the store by using visual search.

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Retail Content Education Content Marketing 93

Neil Patel

JANUARY 21, 2021

Today, social media, email, and paid ads often lead the pack in driving organic traffic — but that can vary drastically by industry. On January 10, 2017, the Google Webmaster Blog said: Starting today, pages where content is not easily accessible to a user on the transition from the mobile search results may not rank as high.

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Keywords Text SEO Social Media 145

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Register by December 31, 2017 for the lowest rates!

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Content Marketing Institute

OCTOBER 23, 2018

A 2017 Salesforce report, Trends in Customer Trust , supports this assumption, finding that among millennials and Gen Z 91% are more likely to trust companies with their personal information if they receive a clear explanation on how its use will deliver a better experience.

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