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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles. Social proof.

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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

Ads 113
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What Are Meta Tags?

Neil Patel

As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. By adding the year, we get an entirely new set of results for “how to make content marketing effective 2017.”. Still, there’s no harm in adding additional information to make your content more searchable.

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A Comprehensive Guide to Pinterest SEO

Neil Patel

Pinterest debuted The Taste Graph in 2017 to enhance targeting. They then assess your pin’s relevance to these keywords with a confidence score based on the quality of the information extracted (text-based keywords are more highly rated) and how many times that keyword appears. Which Pinterest Ad Formats Should You Explore?

SEO 145
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What Facebook Watch Means for Marketers

Neil Patel

Launched in 2017 to select users in the U.S. Facebook Watch is monetized through ad breaks. The producing partners earn 55% of ad break revenue while Facebook keeps 45%. Free : Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. What is Facebook Watch?

Marketing 135
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Content Marketing in 2021 and Beyond

Neil Patel

They don’t want intrusive banners, ads, and popups. Over 41 percent of Americans use an ad blocker of some sort. Content is not an “ad”, and so is an effective method to get around blockers. 70% of consumers prefer to learn about a product from an article rather than an ad , and 4x more would rather a video than an article.

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Authors Who’ve Launched Their Careers on TikTok

Jane Friedman

That text needs to hook people with a single line. For Leigh, that’s reading poems and doing page-flip videos where you flip through the book, with text overlay and calming music. Leigh said, “It was nerve-wracking and challenging,” and very different from the type of content she was posting on Instagram and Tumblr.