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7 Reasons Your Facebook Ads Don’t Convert (and How to Fix Them)

Neil Patel

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. However, despite 90% of marketers claiming to use Facebook Ads , there are still many who try and fail to generate positive conversion rate results. So, knowing how to target your ads to a custom audience is important.

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The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity

Content Marketing Institute

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. A search of Amazon.com for “marketing books” returns 324,225 titles. Social proof.

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How to Create Effective AI Prompts (With Examples)

Grammarly

AI prompts are the text instructions a user provides to an AI model to get the desired output. If you’ve used ChatGPT or Claude AI before, the text you typed in the chatbot is the prompt. These include literary works like stories, songs, and sci-fi scripts, along with professional ones like ads, website copy, and brand marketing ideas.

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Google Gemini 101: What It Is and How to Use It

Grammarly

It uses machine learning and natural language processing to provide humanlike responses to text, image, and audio prompts. You can ask it questions or make requests, and it will respond with text, code, or images. It supports multiple types of inputs and outputs, including text, images, and audio. Is Google Gemini free to use?

IT 100
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Authors Who’ve Launched Their Careers on TikTok

Jane Friedman

That text needs to hook people with a single line. For Leigh, that’s reading poems and doing page-flip videos where you flip through the book, with text overlay and calming music. Leigh said, “It was nerve-wracking and challenging,” and very different from the type of content she was posting on Instagram and Tumblr.

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What Are Meta Tags?

Neil Patel

As of July 2017, the character limits for title tags in Google search results are 78 on mobile devices and 70 on a desktop. By adding the year, we get an entirely new set of results for “how to make content marketing effective 2017.”. Still, there’s no harm in adding additional information to make your content more searchable.

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Crawlability: What It Is and Why it Matters for SEO

The Hoth

For example, if you discover that you have orphan pages, fixing them is as easy as adding an internal link to them on your homepage (or another related page). Adding an internal link to the video will give readers the opportunity to learn more about the subject, and it will give crawlers more context about your site as a whole.

IT 78