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Persuasive Advertising Examples To Inspire Your Next Campaign

Brafton

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. What Is Persuasive Advertising?

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Personalized Advertising and How to Use it in Paid Search

Neil Patel

Personalized advertising is not a new concept. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. If used well, personalized advertising can also help you improve your organic search results. What Are the Benefits of Personalized Advertising for Paid Search?

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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Neil Patel

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Ad blockers and popup-stoppers are virtually ingrained in our browsers’ DNA.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Chapter 4: Native Advertising. The post 11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros appeared first on Content Marketing Institute.

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The Compounding Value of Small Group Writing Retreats and Intensives

Jane Friedman

When I hung up my stethoscope in 2017, I started writing, believing that my 30-plus years of chart notes, limited as they were, had kept me somewhat in practice. I found multiple intensives advertised in wonderful and even exotic locations, with excellent teachers. Residencies advertised. Where to turn next?

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Bloggers to Watch in 2017

ProBlogger

So many bloggers look at traditional methods of monetization such as advertising, affiliate income and developing online products. What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger. Neil has taken a different approach to meet the needs of his audience. Alexis Grant.

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Quora Ads: Over $200K Spent. Here’s What I Learned

Ahrefs

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns on Facebook and Twitter too, so I have a fair … Read more ›

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