Content Marketing Institute

OCTOBER 7, 2017

In the news, we discuss the week that was Advertising Week. 00:01): An advertising blast from the past: “You can’t say ‘beer’ better than Busch.” 06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): 13:34 ): The Advertising Week wrap-up.

Content Marketing 105

Content Marketing Marketing Content Advertising 105

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

Content Marketing 110

Content Marketing Marketing Content Retail 110

Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

Content Marketing 100

Content Marketing Publisher Publishing Publishing 100

Jane Friedman

MAY 24, 2024

When I hung up my stethoscope in 2017, I started writing, believing that my 30-plus years of chart notes, limited as they were, had kept me somewhat in practice. I found multiple intensives advertised in wonderful and even exotic locations, with excellent teachers. Residencies advertised. Where to turn next?

Writing 115

Writing Social Media Advertising Creativity 115

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And it’s important to remember that advertisers aren’t necessarily excluded from these types of experiences.

Brand 103

Brand Storytelling Food Manufacturing 103

ProBlogger

OCTOBER 25, 2016

By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. No brand or traditional advertiser has this.

Advertising 53

Advertising Blogger Script Retail 53

Neil Patel

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. Ads Will Likely Become More Important for Facebook Advertisers. Fortunately for advertisers, Facebook Watch holds great promise. Just like Amazon, YouTube, and Netflix before it, Facebook officially entered the video streaming game with Facebook Watch. What is Facebook Watch?

Marketing 135

Marketing Social Media Entertainment Advertising 135

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” 05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38):

Content Marketing 90

Content Marketing Ads Publisher Publishing 90

Content Marketing Institute

NOVEMBER 4, 2017

I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air. 00:01): An advertising blast from the past: “The Breakfast Club” (00:46): Robert muses on this week’s theme: Where is your beginning? . (06:58): In this week’s episode.

Content Marketing 99

Content Marketing Marketing Content Retail 99

Buffer

NOVEMBER 13, 2023

Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25 Go anti-black Friday As is the case with REI and Lush, it’s not uncommon to see businesses advertising how they’re not going to jump into the seemingly money-grabbing fray.

Marketing 117

Marketing Social Media Retail Search Engine Optimization 117

Ahrefs

JANUARY 17, 2023

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns on Facebook and Twitter too, so I have a fair … Read more ›

Ads 81

Ads Advertising Management Brand 81

Ashleyn Writes

MARCH 3, 2022

At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blog posts. But with social media making the largest portion of the advertising space, not showing up kinda isn’t an option anymore. Let’s dig in.  Why YouTube?

Script 130

Script Social Media Content Long Form Content 130

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate?

Management 92

Management Electronics Media Architecture 92

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. A white paper is not a brochure to advertise your business; it is a resource meant to solve a problem. ab80 Click To Tweet.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

OCTOBER 22, 2017

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report.

Content Marketing 112

Content Marketing Persuasion Marketing Content Creation 112

Neil Patel

SEPTEMBER 15, 2020

Pinterest debuted The Taste Graph in 2017 to enhance targeting. Plus, when you have the Pinterest tag in place, you can leverage the data to create targeted advertising campaigns. Similar to the way Google functions, keywords affect what appears in Pinterest search. Pinterest as a Search Engine.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Content Marketing Institute

FEBRUARY 28, 2018

Rather than pay to advertise its content, the marketing team focuses on creating videos captivating enough to earn coverage on the news and in industry media. Here’s the winery’s parody, Despacito Embotellado (bottling slowly) of Despacito , one of the biggest hit songs of summer 2017. Share your lighter side with the world.

Content Marketing 110

Content Marketing IT Marketing Content 110

Content Marketing Institute

AUGUST 15, 2018

HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. Campaign value: Traditional marketing and advertising made more efficient. According to its 2017 annual report, there are approximately 150,000 total customers to the software platform.

IT 99

IT Electronics Advertising Education 99

Content Marketing Institute

NOVEMBER 18, 2017

00:01): An advertising blast from the past: “Monty Python’s Argument Clinic” (00:48): Robert muses on this week’s theme: Does agreeing hold us back? (04:30): 04:30): Welcome to Episode 209: Recorded live on November 12, 2017 (Running time: 1:01:23). (06:45): Download this week’s PNR: This Old Marketing podcast.

Content Marketing 95

Content Marketing Marketing Content Advertising 95

Neil Patel

APRIL 6, 2021

With the accreditation, you can display a badge on your site that shows that Google recognizes you as an advanced AdWords user and an expert in PPC advertising. In 2017, they generated $73.8 billion in digital revenue, by 2020 the company generated more than $146 billion in advertising revenue. I know, it sounds brutal.

Agency 112

Agency Advertising Sales Communication 112

Content Marketing Institute

AUGUST 24, 2018

The podcast has been featured in LinkedIn account-based marketing campaigns and live events (including episodes from Cannes Lions, Festival of Marketing, and Advertising Week NYC and London). edition in October 2017. The series earned a place in the 2017 Marketing Week Masters Shortlist (B2B) and was a runner-up for The Drum Awards.

Marketing 83

Marketing Entertainment Social Media Content Marketing 83

Neil Patel

MAY 4, 2021

For example, in 2020, the most popular YouTubers earn more than a billion dollars a year from advertisements and sponsorships. The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl. Participate in Off-site Forums.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Content Marketing Institute

DECEMBER 22, 2017

That purchase will, of course, be 21st Century Fox ( Editor’s note: This deal was confirmed on December 14, 2017)… I think it’s a great deal – it’s the reunion of Marvel. Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). It makes perfect sense.

Marketing 97

Marketing Content Creator Advertising Content Creation 97

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. Even better?

Brand 110

Brand Content Editorial Team Editorial 110

Neil Patel

AUGUST 27, 2021

In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Can I advertise on Substack? You get to write and get paid—even if you don’t have a following yet. If you’re curious to know more, stick around. What Is Substack? Substack does not run ads.

Audience 137

Audience Social Media Creativity Writer 137

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. Advertisers are using engagement to report ROI. Sounds a little dirty, doesn’t it?

Brand Awareness 107

Brand Awareness Social Media Sales Construction 107

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. But making more money isn’t the only goal behind PPC advertising. PPC advertising doesn’t exist in a vacuum.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms.

Brand 109

Brand Content Storytelling Editorial Team 109

Smart Blogger

JUNE 13, 2024

As a affiliate partner, Pat Flynn of Smart Passive Income earned over $2 million through affiliate marketing in 2017. Founded in 2000 (and acquired by Awin, formerly known as Affiliate Window, in 2017), ShareASale (affiliate link) has been around the block a time or two. Can You Really Make Money with an Affiliate Marketing Program?

Promotion 105

Promotion Publisher Publishing Publishing 105

Neil Patel

JANUARY 27, 2021

The average blog post was 808 words in 2014, but was 1142 words in 2017. Quality still matters more than quantity, but there has been a steady upward trajectory to blog post length over the past few years. This will continue. That’s an increase of 41%. In 2020, the average length of a top ranking blog post is 1447 words.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience?

Engagement 111

Engagement Content Retail Food 111

Neil Patel

OCTOBER 1, 2019

Compared to all of the previous years, I started to feel like I didn’t have control as an SEO anymore back in 2017. In other words, advertising will continually get more expensive over time. Now the Ubersuggest you see today isn’t what it looked like in February 2017 when I bought it. But even then, there was one big issue.

SEO 111

SEO Banking Ads Concept 111

Content Marketing Institute

NOVEMBER 11, 2017

00:01): An advertising blast from the past: “Buster Brown Shoes” (00:30): Robert muses on this week’s theme: How big are the shoes you have to fill? (05:25): 05:25): Welcome to Episode 208: Recorded live on November 5, 2017 (Running time: 1:05:08). (06:45): Download this week’s PNR: This Old Marketing podcast.

Content Marketing 99

Content Marketing Marketing Content Contractor 99

ContentWriters

OCTOBER 14, 2022

The company used this combination in all its advertising to boost its brand awareness and recognition. Enter the Advertising Jingle. However, Pepsi soon countered Coca-Cola’s successful ad campaigns of the 1930s and ’40s with the debut of the advertising jingle. But it was Coca-Cola creator Dr. Pemberton’s bookkeeper, Frank M.

Ads 98

Ads Food Marketing Advertising 98

Content Marketing Institute

OCTOBER 21, 2017

00:01): An advertising blast from the past: “Bubblicious has the ultimate flavor.” 05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00): 05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00): Show details. (00:01):

Content Marketing 84

Content Marketing Content Marketing Advertising 84

Neil Patel

DECEMBER 16, 2020

One of the tips I gave was to use Google’s Keyword Planner to identify in-demand keywords (and, therefore, possibly valuable products that are worth spending the money to advertise). Just look at what happened with fidget spinners: Mid-year 2017 was the perfect time to get into that market.

Marketing 134

Marketing Social Media Promotion Script 134