Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 98

Recruitment Manufacturing Social Media Creativity 98

ProBlogger

APRIL 19, 2017

So many bloggers look at traditional methods of monetization such as advertising, affiliate income and developing online products. Neil has taken a different approach to meet the needs of his audience. What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger. Alexis Grant.

Blogger 50

Blogger Editorial Agency Digital Marketing 50

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. VR offers a new way to tell stories to an audience. Are we kind of, nearly, almost there? johnkbucher Click To Tweet.

Brand 103

Brand Storytelling Food Manufacturing 103

Smart Blogger

SEPTEMBER 15, 2023

What does life look like without knowing your target audience? In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. We know you don’t want to waste that kind of money, and that’s why this post will walk you through six simple steps to define your target audience.

Audience 81

Audience Food Social Media Digital Marketing 81

Neil Patel

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. Free : Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. However, Tumblr didn’t have the massive audience that Facebook enjoys. Ads Will Likely Become More Important for Facebook Advertisers. What is Facebook Watch?

Marketing 135

Marketing Social Media Entertainment Advertising 135

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

Content Marketing 110

Content Marketing Marketing Content Retail 110

Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

Content Marketing 100

Content Marketing Publisher Publishing Publishing 100

Ashleyn Writes

MARCH 3, 2022

At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blog posts. On YouTube, you have the opportunity to go in-depth about your offers and to show your audience how they can benefit them. Let’s dig in.  Why YouTube?

Script 130

Script Social Media Content Long Form Content 130

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. These robust resources provide your audience with an in-depth examination of topics that really matter to them.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

AUGUST 15, 2018

The second challenge, related to the first, is that if businesses have an owned media initiative that collects and builds audiences, they simply don’t know how to connect that new audience to optimized buying behavior. Look at how subscribed audiences behave differently than others you might be marketing to through other means.

IT 99

IT Electronics Advertising Education 99

Content Marketing Institute

OCTOBER 22, 2017

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. HANDPICKED RELATED CONTENT: How to Take an Audience-First Approach to Your Content. JuliaEMcCoy Click To Tweet. That’s right.

Content Marketing 112

Content Marketing Persuasion Marketing Content Creation 112

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? Rather than pay to advertise its content, the marketing team focuses on creating videos captivating enough to earn coverage on the news and in industry media. You want videos to address topics related to your expertise that hit home with audiences.

Content Marketing 110

Content Marketing IT Marketing Content 110

Buffer

NOVEMBER 13, 2023

Consider if that might apply to customers in your target audience — would launching a high-stakes Black Friday campaign erode trust with your long-time buyers? Over Black Friday weekend in 2017, the UK-based luxe skincare brand launched 14,600 special edition orangutan soaps at £8.25

Marketing 117

Marketing Social Media Retail Search Engine Optimization 117

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate?

Management 92

Management Electronics Media Architecture 92

Neil Patel

MAY 4, 2021

While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences. Each channel has a different audience (and audience size) expecting different content. For example, in 2020, the most popular YouTubers earn more than a billion dollars a year from advertisements and sponsorships.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Content Marketing Institute

NOVEMBER 4, 2017

I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air. Our rants and raves cover the power of audience and a frustrating post from Mumbrella; then we wrap up with a This Old Marketing example on Lloyd’s List. Show details. (00:01):

Content Marketing 99

Content Marketing Marketing Content Retail 99

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” 05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38):

Content Marketing 90

Content Marketing Ads Publisher Publishing 90

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Stay plugged in to audience needs. Making it a success is another.

Brand 110

Brand Content Editorial Team Editorial 110

Neil Patel

DECEMBER 16, 2020

You are regularly posting content, so you’re starting to build up an audience. Since these networks have a wide variety of products available, it’s pretty easy to find things your audience might like. Tailor Your Products to Your Audience. This one is super important: M ake sure you’re promoting things your audience wants.

Marketing 134

Marketing Social Media Promotion Script 134

Content Marketing Institute

NOVEMBER 18, 2017

Our rants and raves include building an audience, Snapchat, and the art of questioning; then we close the show with an example of the week on the Maxwell House Haggadah. 00:01): An advertising blast from the past: “Monty Python’s Argument Clinic” (00:48): Robert muses on this week’s theme: Does agreeing hold us back?

Content Marketing 95

Content Marketing Marketing Content Advertising 95

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. Advertisers are using engagement to report ROI. Sounds a little dirty, doesn’t it?

Brand Awareness 107

Brand Awareness Social Media Sales Construction 107

Neil Patel

JANUARY 27, 2021

The average blog post was 808 words in 2014, but was 1142 words in 2017. A service like Facebook Watch – the social media behemoth’s on-demand video space – provides a platform that allows content creators to find their audience and build a community. This will continue. That’s an increase of 41%. And all automatically.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Neil Patel

SEPTEMBER 15, 2020

Pinterest debuted The Taste Graph in 2017 to enhance targeting. Search Pinterest for terms that correlate to your audience and industry. Plus, when you have the Pinterest tag in place, you can leverage the data to create targeted advertising campaigns. Pinterest as a Search Engine. Make note of these terms.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. What can you do to effectively connect your products to your audience? Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). Even mobile ads are disliked by 70% of users.

Engagement 111

Engagement Content Retail Food 111

Content Marketing Institute

DECEMBER 22, 2017

The entire PNR experience has been a labor of love for Robert and me – and the response from our audience has been both humbling and gratifying. That purchase will, of course, be 21st Century Fox ( Editor’s note: This deal was confirmed on December 14, 2017)… I think it’s a great deal – it’s the reunion of Marvel.

Marketing 97

Marketing Content Creator Advertising Content Creation 97

Content Marketing Institute

AUGUST 24, 2018

The podcast has been featured in LinkedIn account-based marketing campaigns and live events (including episodes from Cannes Lions, Festival of Marketing, and Advertising Week NYC and London). edition in October 2017. The series earned a place in the 2017 Marketing Week Masters Shortlist (B2B) and was a runner-up for The Drum Awards.

Marketing 83

Marketing Entertainment Social Media Content Marketing 83

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 109

Brand Content Storytelling Editorial Team 109

Smart Blogger

JUNE 13, 2024

You introduce your audience to a product or service and, if they buy using your unique affiliate site link, you earn an affiliate commission. As a affiliate partner, Pat Flynn of Smart Passive Income earned over $2 million through affiliate marketing in 2017. What is Affiliate Marketing? Absolutely. Numerous affiliate opportunities.

Promotion 105

Promotion Publisher Publishing Publishing 105

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. Furthermore, they know how to use it to predict your audience’s buying behavior based on similar industries and past clients.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Neil Patel

MARCH 30, 2023

Facebook Ads are one of the more popular advertising options for people who are new to online marketing. Facebook allows you to create a custom audience, but many people don’t realize this. It’s why there are more than 3 million businesses that advertise on Facebook. That tool is called Audience Insights. Let’s begin!

Ads 113

Ads Landing Page Advertising Copy 113

Content Marketing Institute

NOVEMBER 11, 2017

Our rants and raves cover audience building and how the flight to video could hurt publishers; then we close with an example of the week on the Electric Boat Company. 00:01): An advertising blast from the past: “Buster Brown Shoes” (00:30): Robert muses on this week’s theme: How big are the shoes you have to fill?

Content Marketing 99

Content Marketing Marketing Content Contractor 99

The Hoth

NOVEMBER 3, 2022

It will come down to your target audience, their demographics, and the type of content they like to consume. . It proved to be a phenomenon amongst gen Z’ers, which led ByteDance to acquire the company and merge it into TikTok in 2017. . No matter what your business does, there’ll be an audience for it on YouTube.

Marketing 105

Marketing Entertainment Education Content Creator 105

Content Marketing Institute

OCTOBER 21, 2017

00:01): An advertising blast from the past: “Bubblicious has the ultimate flavor.” 05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00): 05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00): Show details. (00:01):

Content Marketing 84

Content Marketing Content Marketing Advertising 84

Smart Blogger

JUNE 5, 2023

A Brief Timeline of Facebook’s Major Controversies 2007: Facebook introduces Beacon — an advertising platform that automatically notified users’ Facebook friends when they made an online purchase through specific (popular) shopping sites. Who Should Use WT.

Social Media 111

Social Media Content Creator Utilities Advertising 111

Neil Patel

SEPTEMBER 28, 2020

Experience with your channels – It’s no use to you if the analytics company you want to work with specializes in advertising analytics and you have a content-focused strategy. To get an idea of this, take a look at how the company communicates with its audiences. They have a great communication style.

Agency 134

Agency Digital Marketing Utilities Education 134

Content Marketing Institute

FEBRUARY 4, 2019

For example, Taboola might avoid going after both “native content” and “native advertising” on the same page. 11 with 590 searches, but “native advertising” is No. Both phrases rank well, but “native advertising” may not get much higher with “native content” having a strong presence. Native content” ranks No. SEO Click To Tweet.

Keywords 111

Keywords SEO Advertising Consulting 111