Remove 2017 Remove Advertising Remove Audience
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Persuasive Advertising Examples To Inspire Your Next Campaign

Brafton

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance.

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Personalized Advertising and How to Use it in Paid Search

Neil Patel

Personalized advertising is not a new concept. What used to be considered as spammy or intrusive marketing techniques are now commonplace with personalized advertising. If used well, personalized advertising can also help you improve your organic search results. What Are the Benefits of Personalized Advertising for Paid Search?

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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Neil Patel

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Ad blockers and popup-stoppers are virtually ingrained in our browsers’ DNA.

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All About Substack: Competitors, Features, and Audience

Neil Patel

In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Who Is Substack’s Audience? In the interest of transparency, Substack has experienced some controversy relevant to portions of its audience. If you’re curious to know more, stick around.

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How to Define Your Target Audience in 6 Simple Steps (2023)

Smart Blogger

What does life look like without knowing your target audience? In fact, billions are wasted in ad spend every year from advertisements that fail to engage the target audience. We know you don’t want to waste that kind of money, and that’s why this post will walk you through six simple steps to define your target audience.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Your audience comes to your content with an agenda – they want to be educated, or perhaps just entertained. Create an actionable audience: Your network is your net worth.

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A Step-by-Step Guide to Audience Development

Content Marketing Institute

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader.

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