Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 110

Content Marketing Marketing Content Retail 110

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 117

Marketing Social Media Retail Search Engine Optimization 117

Content Marketing Institute

OCTOBER 30, 2017

Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” I’ll venture to say most are weirdly gratuitous selfie moments … and that’s OK because it’s in keeping with the brand. HANDPICKED RELATED CONTENT: Brand Museums: How Companies Tell Their Stories.

Brand 83

Brand Social Media Recruitment Manufacturing 83

Neil Patel

SEPTEMBER 15, 2020

The results show that Pinterest influences what people buy, which brands they choose, and how much they spend. 78% say it’s useful to see content from brands on Pinterest. 66% buy something after seeing a brand’s pins. Pinterest debuted The Taste Graph in 2017 to enhance targeting. 70% discover new products on Pinterest.

SEO 145

SEO Keywords Brand Awareness Content Creator 145

Content Marketing Institute

OCTOBER 14, 2017

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

Content Marketing 100

Content Marketing Publisher Publishing Publishing 100

Content Marketing Institute

OCTOBER 22, 2017

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Instead, they’re attracted to authenticity, transparency, and friendliness in a brand. These channels help consumers pick and choose exactly which brands they interact with. JuliaEMcCoy Click To Tweet.

Content Marketing 112

Content Marketing Persuasion Marketing Content Creation 112

Content Marketing Institute

FEBRUARY 28, 2018

With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. This post shares some ideas from her Content Marketing World talk, How Jordan Winery Crushed Content Marketing With a Video-Centered Strategy – ideas that you can steal to reinvigorate your brand. “We were a faceless brand.

Content Marketing 110

Content Marketing IT Marketing Content 110

Neil Patel

MAY 4, 2021

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. For example, in 2020, the most popular YouTubers earn more than a billion dollars a year from advertisements and sponsorships. Stay Authentic and On-Brand. Engage with the Community.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

ProBlogger

OCTOBER 25, 2016

By ProBlogger Advertising Expert Alita Harvey-Rodriguez of MilkIt Academy. I’ve been working with tier 1 advertisers, brands and software providers for over a decade and one thing I know about is when trends are changing and strategies need to be approached differently. No brand or traditional advertiser has this.

Advertising 53

Advertising Blogger Script Retail 53

Ashleyn Writes

MARCH 3, 2022

At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blog posts. But with social media making the largest portion of the advertising space, not showing up kinda isn’t an option anymore. Let’s dig in.  Why YouTube?

Script 130

Script Social Media Content Long Form Content 130

Neil Patel

APRIL 6, 2021

Google is the best place for brands to buy ads for their target keywords. These brands are out there, searching through thousands of PPC agencies that specialize in AdWords services and can help them out. In 2017, they generated $73.8 Simply having them on your site is helping drive brand authenticity through the roof.

Agency 112

Agency Advertising Sales Communication 112

Content Marketing Institute

NOVEMBER 4, 2017

I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air. 00:01): An advertising blast from the past: “The Breakfast Club” (00:46): Robert muses on this week’s theme: Where is your beginning? . (06:58): In this week’s episode.

Content Marketing 99

Content Marketing Marketing Content Retail 99

Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. We also discuss media companies’ rankings for brand loyalty – though these aren’t the media companies you’re looking for. Show details. (00:01):

Content Marketing 90

Content Marketing Ads Publisher Publishing 90

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Either way, you’re probably curious about what it looks like for a brand to run a media organization. You cannot pretend advertising does not exist. Did it happen?

Management 92

Management Electronics Media Architecture 92

Content Marketing Institute

AUGUST 15, 2018

HANDPICKED RELATED CONTENT: The 2017 Content Marketing Framework: 5 Building Blocks for Profitable, Scalable Operations. HANDPICKED RELATED CONTENT: Education as a Marketing Strategy: 8 Brands Doing Online Classes and More. Campaign value: Traditional marketing and advertising made more efficient. Consider Nike.

IT 99

IT Electronics Advertising Education 99

Ahrefs

JANUARY 17, 2023

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns on Facebook and Twitter too, so I have a fair … Read more ›

Ads 81

Ads Advertising Management Brand 81

Neil Patel

JANUARY 27, 2021

According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. Big brands and chains may create content at location A, and push it out for use at location B.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

NOVEMBER 6, 2017

Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Don’t go overboard on branding. Develop your brand through your video content. ab80 Click To Tweet.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). HANDPICKED RELATED CONTENT: How to Outperform Fortune 500 Brands on Instagram [Research]. Instagram is a good answer.

Engagement 111

Engagement Content Retail Food 111

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Your goals may include: Adding more qualified leads to your automated sales funnel Selling more of a specific product or category of products Increasing the number of visitors to a landing page Building awareness for your brand. Or raise brand awareness.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Content Marketing Institute

AUGUST 24, 2018

Since the series launched, the global content team backing Jason has helped expand the Sophisticated Marketer brand across regions, subjects, topics, and content formats. edition in October 2017. Print’s Very Much Alive: Magazine Examples From 9 Brands. Remix your platinum tracks. The Sophisticated Marketer’s Podcast.

Marketing 83

Marketing Entertainment Social Media Content Marketing 83

Content Marketing Institute

OCTOBER 16, 2017

Often called “engagement metrics” or “consumption metrics,” they simply are the most-used metrics in social media, content marketing , digital advertising, PR, and inbound campaigns to measure the performance and success of our marketing efforts. Advertisers are using engagement to report ROI. Surely, we can do better than this?

Brand Awareness 107

Brand Awareness Social Media Sales Construction 107

ContentWriters

OCTOBER 14, 2022

Even if you’re not familiar with this particular tune, it’s safe to assume you’re well aware of the way these two iconic brands fight tooth and nail to dominate the beverage market. Coke vs. Pepsi ads, such as blind taste tests , have become classic ads that have spawned similar campaigns for other brands. Enter the Advertising Jingle.

Ads 98

Ads Food Marketing Advertising 98

Smart Blogger

JUNE 13, 2024

As a affiliate partner, Pat Flynn of Smart Passive Income earned over $2 million through affiliate marketing in 2017. Founded in 2000 (and acquired by Awin, formerly known as Affiliate Window, in 2017), ShareASale (affiliate link) has been around the block a time or two. Lots of brands. Absolutely. Too big to fail. An open book.

Promotion 105

Promotion Publisher Publishing Publishing 105

Content Marketing Institute

JANUARY 12, 2018

Many of the “content-marketing-is-dead” articles make the false assertion that we proposed businesses stop classic advertising, PR, cold calling, and all other forms of classic marketing in lieu of content marketing. I went through my 2017 client notes, and, over the course of the year, I worked directly with 30 companies.

Digital Marketing 111

Digital Marketing Content Marketing Marketing Content 111

Neil Patel

AUGUST 27, 2021

In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. Using a free Substack newsletter is a great way to grow your brand , develop your voice, and build a name for yourself. Can I advertise on Substack? What Is Substack? Free Newsletters.

Audience 137

Audience Social Media Creativity Writer 137

The Hoth

NOVEMBER 3, 2022

It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. . It proved to be a phenomenon amongst gen Z’ers, which led ByteDance to acquire the company and merge it into TikTok in 2017. . TikTok offers four ways to advertise on its platform: TopView.

Marketing 105

Marketing Entertainment Education Content Creator 105

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. A lot, it turns out. Click To Tweet. Quality #content alone never wins.

Audience 111

Audience Editorial Team Editorial Social Media 111

Content Marketing Institute

OCTOBER 21, 2017

Mercedes launches its own “killing marketing” model for its integrated content brands, and one article format rises above them all. 00:01): An advertising blast from the past: “Bubblicious has the ultimate flavor.” 05:35): Welcome to Episode 205: Recorded live on October 15, 2017 (Running time: 1:15:25). (11:00):

Content Marketing 84

Content Marketing Content Marketing Advertising 84

Neil Patel

FEBRUARY 4, 2021

You may not know that behind the Neil Patel brand is a powerful and growing network of digital marketing agencies with offices around the world. Mike Kamo, Founder and Global CEO, NP Brands, is a leader in building, managing, and scaling businesses. It wasn’t long before people started asking for more. Clients of NP Digital.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Neil Patel

DECEMBER 16, 2020

More importantly, you could end up looking inauthentic and too salesy, which will turn people off and hurt your brand. One of the tips I gave was to use Google’s Keyword Planner to identify in-demand keywords (and, therefore, possibly valuable products that are worth spending the money to advertise). Use them wisely.

Marketing 134

Marketing Social Media Promotion Script 134

Neil Patel

OCTOBER 1, 2019

Compared to all of the previous years, I started to feel like I didn’t have control as an SEO anymore back in 2017. In other words, advertising will continually get more expensive over time. Now the Ubersuggest you see today isn’t what it looked like in February 2017 when I bought it. But even then, there was one big issue.

SEO 111

SEO Banking Ads Concept 111

Content Marketing Institute

NOVEMBER 25, 2017

00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): 08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Download this week’s PNR: This Old Marketing podcast. Show details. (00:01):

Content Marketing 96

Content Marketing Media Marketing Electronics 96

Smart Blogger

JUNE 5, 2023

A Brief Timeline of Facebook’s Major Controversies 2007: Facebook introduces Beacon — an advertising platform that automatically notified users’ Facebook friends when they made an online purchase through specific (popular) shopping sites. Who Should Use WT. It also allows users to easily restrict or change the way their data is used.

Social Media 111

Social Media Content Creator Utilities Advertising 111

Neil Patel

JANUARY 15, 2019

In 2017 there were 13 updates and in 2016 there were 11. Are your brand queries increasing over time? Or do people not see you as a brand? But in June/July 2017, Facebook crossed a point where they had more advertisers than inventory… at least in the United States. Although it sounds like a lot, it isn’t.

Digital Marketing 112

Digital Marketing Marketing SEO Engineering 112

Quick Sprout

SEPTEMBER 14, 2022

Neil Patel Digital — Best Overall Semrush — Best For Big Teams Victorious — Best For New Businesses Search Bloom — Best For Local SEO SEO Brand — Best For Growing a Brand Outerbox — Best For Ecommerce . Neil Patel Digital offers customer pricing and services based on individual needs.

SEO 101

SEO Consulting Digital Marketing Agency 101

Jane Friedman

JULY 21, 2023

My June 2016 Quartz essay, “Millennials Are Obsessed with Side Hustles Because They’re All We’ve Got,” has been shared on Facebook more than 50,000 times and also became the focus of an April 2017 episode of NPR’s On Point. Why query this way, leading with oneself? Are you burying the lede in your query letter, too?

Freelance 97

Freelance Projects Copywriter Copywriting 97