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Persuasive Advertising Examples To Inspire Your Next Campaign

Brafton

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. However, persuasive advertising doesn’t work like a hypnotist trying to put their customer in a trance. What Is Persuasive Advertising?

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. Written by the founder of Influence and Company, Top of Mind is more than a summary of content marketing and personal branding. The checklists have a consistent structure.

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9 Genius Ideas to Steal for Your Black Friday + Cyber Monday Marketing Campaigns (with Real-life Examples)

Buffer

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 120
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Why Brands Need to Take the Plunge Into VR Today

Content Marketing Institute

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. CCO: Which brands have made the deepest inroads with VR?

Brand 100
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Quora Ads: Over $200K Spent. Here’s What I Learned

Ahrefs

I’ve been using Quora Ads since it began in 2017, spent over $200K advertising for three global brands, and given lectures on how to succeed in it. I’ve managed campaigns on Facebook and Twitter too, so I have a fair … Read more ›

Ads 80
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Falling Behind Your Competitors? Build a Content Brand

Content Marketing Institute

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea? Even better?

Brand 109
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13 Smart Brands Using Technology to Power Their Content

Content Marketing Institute

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Automate content customization.

Brand 108