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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise. David’s ongoing blog posts keep him in touch with the latest creative opportunities and threats. Chapter 4: Native Advertising. Chapter 3: Converged Media.

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A Year Full of ‘No Way!?’ Moments for CCO Magazine

Content Marketing Institute

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

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The Compounding Value of Small Group Writing Retreats and Intensives

Jane Friedman

When I hung up my stethoscope in 2017, I started writing, believing that my 30-plus years of chart notes, limited as they were, had kept me somewhat in practice. I soon learned, however, that chart writing and creative writing were two entirely separate endeavors. Residencies advertised. Where to turn next?

Writing 115
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Content Marketer of the Year Shares the REI Story

Content Marketing Institute

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. Take It From Me also uses an interview format, but with a creative twist. The company has shut its doors every Black Friday since.

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Bloggers to Watch in 2017

ProBlogger

Here are a few of my favourites: How Creatives Should Negotiate via Tim Ferris. So many bloggers look at traditional methods of monetization such as advertising, affiliate income and developing online products. What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger.

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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

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The Importance Of Confident Creative Direction, Voice, And Taste, In Generative AI Art With Oliver Altair

The Creative Penn

What are some of the tools and why are creative direction, voice, and taste, so important? In the first 28 mins of the podcast, I give an extended introduction about the various legal cases around AI and copyright , my thoughts on the best way to approach it for your creative work, and how to use AI tools ethically and responsibly.