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Self-Publishing A Second Edition Of A Non-Fiction Book With Gin Stephens

The Creative Penn

How does self-publishing compare to working with a traditional publisher? This original book that I wrote in 2016, Delay, Don't Deny, and self-published, is just really the bedrock that everything else has been built upon. I came up with that wording at some point in 2017, and it stuck. Gin Stephens shares her tips.

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7 Great Popup Ad Scripts and Plugins – A Powerful Advertising and Marketing Tool

Neil Patel

Back in the early days of the web, businesses were scrambling to make their advertising and marketing stand out. In one freak accident, a car company advertising with Tripod purchased a banner ad on a page that was… decidedly not about cars. Now let’s fast-forward to today, and the internet we know. What are popup ads?

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Different Traditional Publishing Experiences With Georgina Cross

The Creative Penn

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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11 Insightful Content Marketing Books From 2017 for Newcomers and Seasoned Pros

Content Marketing Institute

No matter how large or small your business is, or how experienced you are in content marketing, these recently published books can help you take your content marketing to the next level. During 2017, there has been a flood of practical, relevant, and well-written content marketing books for marketers of all levels of experience and expertise.

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People Round-Up, Mid October 2023

Publishing Trends

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. At Tin House Books , publisher Craig Popelars has stepped down after four years with the company.

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This Week in Content Marketing: Is Google’s Subscription Gift to Publishers a Trojan Horse?

Content Marketing Institute

In the news, we discuss Google’s olive branch to publishers (and why it may not mean what we think it means), Amazon’s blitz on the advertising business, and Blue Apron’s decision to double-down on podcasting. 00:01): An advertising blast from the past: “Westinghouse’s single-dial controls.”

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This Week in Content Marketing: Marketing Associations to Blame Publishers for Allowing Bad Ads

Content Marketing Institute

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 00:01): An advertising blast from the past: “Gotta Be Pepsi Now!” 14:28 ): Who are 2017’s top brands, ranked by customer loyalty?