ProBlogger

APRIL 19, 2017

So many bloggers look at traditional methods of monetization such as advertising, affiliate income and developing online products. I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” What bloggers are you watching in 2017? Alexis Grant. Over To You.

Blogger 50

Blogger Editorial Agency Digital Marketing 50

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

Content Marketing 110

Content Marketing Marketing Content Retail 110

Neil Patel

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. There was a set group of publishers at launch, but the company opened it up to other creators. Ads Will Likely Become More Important for Facebook Advertisers. Fortunately for advertisers, Facebook Watch holds great promise. What is Facebook Watch?

Marketing 135

Marketing Social Media Entertainment Advertising 135

Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. SEO Click To Tweet.

SEO 111

SEO Social Media Content Editorial 111

Content Marketing Institute

OCTOBER 22, 2017

Consumers are fed up with in-your-face advertising and sales tactics that feel cheap, slimy, or underhanded. Consumers are fed up w/ in-your-face advertising & sales tactics that feel slimy. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. Click To Tweet.

Content Marketing 112

Content Marketing Persuasion Marketing Content Creation 112

Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. Some of the fashion magazines are offering opportunities for advertisers to align products with editorial in the same issue. And it’s important to remember that advertisers aren’t necessarily excluded from these types of experiences.

Brand 103

Brand Storytelling Food Manufacturing 103

Neil Patel

MAY 4, 2021

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). For example, in 2020, the most popular YouTubers earn more than a billion dollars a year from advertisements and sponsorships.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Neil Patel

AUGUST 27, 2021

In 2017, Substack took the market by storm by allowing creatives, journalists, and bloggers to make money from their own email newsletters. You can publish as many newsletters as you want, and there are little to no guidelines on what you can write. Therefore, getting in the habit of publishing consistently is the best strategy.

Audience 137

Audience Social Media Creativity Writer 137

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. At Simon & Schuster, Ariel Snead has joined as advertising and promotions assistant. At Tin House Books , publisher Craig Popelars has stepped down after four years with the company.

Editorial 85

Editorial Art Director Agency Publisher 85

Content Marketing Institute

NOVEMBER 4, 2017

I make a big announcement about my future – and the future of the podcast – while the future of advertising itself is still up in the air. 00:01): An advertising blast from the past: “The Breakfast Club” (00:46): Robert muses on this week’s theme: Where is your beginning? . (06:58): In this week’s episode.

Content Marketing 99

Content Marketing Marketing Content Retail 99

Content Marketing Institute

JANUARY 3, 2018

2017 was the year brands buy media companies, according to Joe Pulizzi and Robert Rose who made the declaration in a This Old Marketing podcast last May. Should they keep a “church-state” separation (like the separation that newspapers traditionally uphold between reporting and advertising teams), or should they collaborate?

Management 92

Management Electronics Media Architecture 92

Smart Blogger

JUNE 13, 2024

Affiliate networks are middlemen connecting bloggers and entrepreneurs (“publishers”) with companies (“merchants”) offering affiliate program opportunities for their products or services. Through a single portal, affiliate networks give the publisher access to numerous affiliate programs. What is an Affiliate Network? Absolutely.

Promotion 105

Promotion Publisher Publishing Publishing 105

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. Luke Kintigh, head of publishing at Intel iQ, shares how they did it. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh.

Audience 111

Audience Editorial Team Editorial Social Media 111

Neil Patel

JANUARY 27, 2021

38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. The average blog post was 808 words in 2014, but was 1142 words in 2017. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. This will continue.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

NOVEMBER 18, 2017

00:01): An advertising blast from the past: “Monty Python’s Argument Clinic” (00:48): Robert muses on this week’s theme: Does agreeing hold us back? (04:30): 04:30): Welcome to Episode 209: Recorded live on November 12, 2017 (Running time: 1:01:23). (06:45): Download this week’s PNR: This Old Marketing podcast.

Content Marketing 95

Content Marketing Marketing Content Advertising 95

Content Marketing Institute

AUGUST 24, 2018

The podcast has been featured in LinkedIn account-based marketing campaigns and live events (including episodes from Cannes Lions, Festival of Marketing, and Advertising Week NYC and London). edition in October 2017. The team used Vidyard to host the videos and track results, then published the series on YouTube.

Marketing 83

Marketing Entertainment Social Media Content Marketing 83

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

NOVEMBER 25, 2017

00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): 08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Download this week’s PNR: This Old Marketing podcast. Show details. (00:01):

Content Marketing 96

Content Marketing Media Marketing Electronics 96

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Our marketing was immature ,” Will says. What else can I tell them?”

Brand 110

Brand Content Editorial Team Editorial 110

Content Marketing Institute

NOVEMBER 11, 2017

Our rants and raves cover audience building and how the flight to video could hurt publishers; then we close with an example of the week on the Electric Boat Company. 00:01): An advertising blast from the past: “Buster Brown Shoes” (00:30): Robert muses on this week’s theme: How big are the shoes you have to fill?

Content Marketing 99

Content Marketing Marketing Content Contractor 99

Neil Patel

DECEMBER 16, 2020

A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. One of the tips I gave was to use Google’s Keyword Planner to identify in-demand keywords (and, therefore, possibly valuable products that are worth spending the money to advertise).

Marketing 134

Marketing Social Media Promotion Script 134

Neil Patel

AUGUST 25, 2020

In 2017, PPC advertisers invested over $10 billion dollars. . Some excel at specific advertising types, while others specialize in creating excellent customer experiences across every platform. But making more money isn’t the only goal behind PPC advertising. PPC advertising doesn’t exist in a vacuum.

Agency 133

Agency Landing Page Digital Marketing Ads 133

Make a Living Writing

MAY 23, 2023

Substack is an online platform that lets writers publish their work while also offering subscriptions so they can make money in the process. Substack is a subscription newsletter platform that lets writers publish newsletters and get paid if they choose to. You can also offer a free newsletter if that is what you would prefer to do.

Writer 86

Writer IT Freelance Portfolio 86

Content Marketing Institute

NOVEMBER 26, 2018

A BuzzSumo study, Content Trends 2018 , confirms it; in a review of 100 million articles published in 2017, the company found social sharing was half what it was three years earlier. One successful but often overlooked approach is publishing original research. The concept of publishing research isn’t new.

Content 99

Content Editorial Freelance Projects 99

Jane Friedman

JULY 21, 2023

My June 2016 Quartz essay, “Millennials Are Obsessed with Side Hustles Because They’re All We’ve Got,” has been shared on Facebook more than 50,000 times and also became the focus of an April 2017 episode of NPR’s On Point. Have you published any short pieces? Why query this way, leading with oneself?

Freelance 97

Freelance Projects Copywriter Copywriting 97

ContentWriters

OCTOBER 14, 2022

The company used this combination in all its advertising to boost its brand awareness and recognition. Enter the Advertising Jingle. However, Pepsi soon countered Coca-Cola’s successful ad campaigns of the 1930s and ’40s with the debut of the advertising jingle. But it was Coca-Cola creator Dr. Pemberton’s bookkeeper, Frank M.

Ads 98

Ads Food Marketing Advertising 98

Content Marketing Institute

DECEMBER 21, 2018

During 2018, authors and publishers created some of the most helpful and sophisticated content marketing books. Books published in 2018 tended to have better designed covers and short, punchy titles coupled with longer subtitles that described the benefits to readers. Storynomics: Story Driven Marketing in the Post-Advertising World.

Content Marketing 97

Content Marketing Storytelling Marketing Content 97

Smart Blogger

JUNE 5, 2023

A Brief Timeline of Facebook’s Major Controversies 2007: Facebook introduces Beacon — an advertising platform that automatically notified users’ Facebook friends when they made an online purchase through specific (popular) shopping sites. Who Should Use WT.

Social Media 111

Social Media Content Creator Utilities Advertising 111

Write Freelance

AUGUST 12, 2020

You should also include links to your previously published articles on LinkedIn to help clients refer to those samples before connecting you regarding freelance writing opportunities. You cannot write ‘I want to get published by the end of 2018’ if you don’t even have a book idea. Create a marketing plan to advertise your skills.

Freelance 130

Freelance Writer Writing Portfolio 130

The Creative Penn

JANUARY 30, 2023

Why might using your face to advertise your books be a good idea? With its detailed reports on how to improve your writing and integration with Scrivener, ProWritingAid will help you improve your book before you send it to an editor, agent or publisher. What are the benefits of selling direct? Steve: Thank you very much.

Advertising 98

Advertising Copy Sales Publisher 98

Content Marketing Institute

AUGUST 9, 2018

Marketers have long practiced personalization in content marketing, developing over time more sophisticated ways of personalizing the customer journey – whether through marketing automation and progressive profiling or using programmatic advertising to support our content path. WashPost HS Sports (@WashPostHS) September 2, 2017.

Marketing 74

Marketing Retail Entertainment Manufacturing 74

Content Marketing Institute

NOVEMBER 20, 2017

It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. Production, the second category of the AI framework, relates to marketing activities like these: creating, curating, and optimizing content, including blog posts, emails, landing pages, videos, and advertisements.

Marketing 111

Marketing Content Agency Content Marketing 111

Susan Greene

SEPTEMBER 16, 2016

And whether you’re a cardiologist, dermatologist, pediatrician or urologist, that’s the type of free advertising that can deliver a steady stream of new patients and increased revenue. And, while you can only have one Home page, you can publish as many landing pages as you’d like. Get the picture? to further promote each post.

Healthcare 130

Healthcare Medical Copywriter Copywriting 130

Neil Patel

FEBRUARY 4, 2021

In late 2017, NP Digital was born, ready to deliver digital marketing services at a superior level. We offer search engine optimization (SEO), paid search marketing, social media marketing, content marketing, data, analytics, insight, and programmatic advertising. It wasn’t long before people started asking for more.

Digital Marketing 126

Digital Marketing Agency Marketing Portfolio 126

Smart Blogger

JUNE 17, 2024

According to the New York Times, as of May 2017, this increasingly popular blogging platform was up to 60 million unique visitors each month. If your post looks good in the editor, it’s going to look good when your post goes live after you click the “Ready to publish?” There’s no guessing, no wondering, and no trial and error.

Blog 105

Blog Blogging Publisher Publishing 105

The Creative Penn

OCTOBER 30, 2023

How can you reinvigorate your writing process, breathe life into your backlist, and prepare your author business for the rollercoaster that is publishing? This podcast is sponsored by Kobo Writing Life , which helps authors self-publish and reach readers in global markets through the Kobo eco-system. Tracy Cooper-Posey gives her tips.

Management 98

Management Retail Promotion Sales 98

Neil Patel

JANUARY 15, 2021

from channels like print or direct mail advertising. Google isn’t an advertising company. Here are my top pages from May 14th to June 14th 2017: The average time spent on the page tells you if people actually took the time to read your full post, or just skimmed it. Leads coming from a search have a 14.6% No one’s perfect!

SEO 145

SEO Landing Page Keywords Social Media 145