Content Marketing Institute

APRIL 13, 2018

As a marketer, you might have noticed how traditional advertising is less effective. Its audience has grown rapidly, totaling over 800 million (increasing 200 million between July and September 2017 alone). Even mobile ads are disliked by 70% of users. What can you do to effectively connect your products to your audience?

Engagement 111

Engagement Content Retail Food 111

Content Marketing Institute

NOVEMBER 25, 2017

00:01): An advertising blast from the past: “A show about nothing” (01:00): Robert muses on this week’s theme: Are you doing nothing? (08:31): 08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). Download this week’s PNR: This Old Marketing podcast. Show details. (00:01):

Content Marketing 91

Content Marketing Media Marketing Electronics 91

Content Marketing Institute

DECEMBER 22, 2017

That purchase will, of course, be 21st Century Fox ( Editor’s note: This deal was confirmed on December 14, 2017)… I think it’s a great deal – it’s the reunion of Marvel. Will advertising (paid media) completely die, and/or will it get replaced by content marketing? (29:32). It makes perfect sense.

Marketing 92

Marketing Content Creator Advertising Content Creation 92

Neil Patel

SEPTEMBER 28, 2020

Experience with your channels – It’s no use to you if the analytics company you want to work with specializes in advertising analytics and you have a content-focused strategy. Storytelling – Together, you will need to figure out what the data is really telling you. They have a great communication style.

Agency 134

Agency Digital Marketing Utilities Education 134

The Creative Penn

JUNE 9, 2024

I think the first thing is that Amazon has effectively capped eBook sales prices at $9.99, and nobody's capped the advertising expenses at any particular number. So it's kind of a two-for-one deal, and in some cases, like a three- or four-for-one kind of deal, depending on who you are, in terms of advertising dollars and sales that come in.

Advertising 52

Advertising Sales Ads Publishing 52

The Creative Penn

JANUARY 30, 2023

Why might using your face to advertise your books be a good idea? And it's really interesting because the most reliable way I've discovered to improve my Amazon sales is to just advertise my direct sales. The other thing is that you can connect directly any advertising effort to the customers that it brings in. Steve: I do.

Advertising 98

Advertising Copy Sales Publishing 98

ProBlogger

MAY 1, 2018

Amelia attended the ProBlogger Evolve and Mastermind events in 2017, and adapted speaker Jadah Sellner’s 7-Day Challenge model to boost her own lead generation and course enrollments. When I attended ProBlogger Evolve in 2017, I was specifically looking for guidance on how to market and run a new online program I’d been piloting.

Lead Generation 44

Lead Generation Projects Construction Storytelling 44

The Creative Penn

AUGUST 21, 2023

The other thing you touched on with the cash flow is that it's an incredibly difficult business when you think about how the payment structures work, especially if you're a big advertiser. You have to pay that advertising immediately. So maybe I don't sell as many books, but I'm not just exchanging dollars for advertising dollars.

Creativity 98

Creativity Insurance Advertising Publishing 98

The Creative Penn

MAY 6, 2024

In 2016/2017, I was in Austin, Texas, and I went to a bunch of meetings for NaNoWriMo. I feel like now we misnamed Indie Author Magazine, it should be Storytellers, because there's so many ways to tell stories. We are authors, but we're also in the broader sense, storytellers. I had my own consultancy for a very long time.

Social Media 52

Social Media Creativity Education Storytelling 52

The Creative Penn

JUNE 19, 2023

Damon: So we launched direct sales in September 2017, so two years after BookFunnel launched. We did launch direct sales two years later, in 2017. In the intro, Hello Books and Written Word Media have joined forces for promo stacking ; Call to Action (CTA) tips [ ALLi ]; my free Author Blueprint ; Bundle for writers [ Storybundle ].

Copy 98

Copy Sales Publishing Publisher 98

ProBlogger

DECEMBER 11, 2017

I wanna encourage you today, as we approach the end of 2017, move into a new year, to put this on your today list. We actually sell advertising in some of the emails that we do, particularly on Digital Photography School. If you’re monetizing your blog with advertises, you do wanna get them over to your blog.

Promotion 49

Promotion Text Blogger Publishing 49

Content Marketing Institute

JULY 20, 2018

In mid-2017, NASCAR leaders united the teams and put Evan, who reports to NASCAR CMO Jill Gregory, in the driver’s seat. Partner engagement , which involves helping partners tell stories on their channels, as well as creating content for advertisers and partners on NASCAR-owned channels. The 40-person team handles: Social media.

Storytelling 60

Storytelling Entertainment Social Media Collaboration 60

ProBlogger

SEPTEMBER 25, 2017

Bloggers to Watch in 2017. You could do one that’s storytelling. Number four is something we’ve done for the last few years on ProBlogger, we have, at the end of each year, created a post called Bloggers To Watch in 2017, or Bloggers To Watch in 2016, Bloggers To Watch in 2015. 7 More Evergreen Content Ideas for Your Blog.

Content 46

Content Blogging Blog Search Engine Optimization 46

Content Marketing Institute

DECEMBER 21, 2017

Here are 15 of the most intriguing as she shared them in 2017. Starbucks inspires with multichannel Upstander series ( February 2017 ). HANDPICKED RELATED CONTENT: Documentary Storytelling: 6 Examples From Brands That Nail It. Metropolitan Museum of Art creates extension for Chrome ( February 2017 ).

Content Marketing 103

Content Marketing Transportation Marketing Content 103

Content Marketing Institute

OCTOBER 24, 2017

Can be presented as the main course or served as a pre-roll advertising appetizer. Video can be served as main course or pre-roll advertising appetizer, says @joderama. As with any content effort, your video-based storytelling needs to be supported by a deliberate, strategic plan. Click To Tweet. When to use them.

Script 110

Script Content Storytelling Social Media 110

The Creative Penn

MAY 27, 2024

While mastering the craft of fantastical storytelling, Adam simultaneously embraces the rewarding challenges of family life as well as being an authorpreneur. Adam: Well, I started writing around 2017. By the end of January, I'd made 100 pounds without spending a penny on advertising. Adam: Hi there. Thanks for having me.

Marketing 52

Marketing Hospitality Healthcare Sales 52

Content Marketing Institute

OCTOBER 20, 2017

A long time ago, I was a designer for a small advertising agency. HANDPICKED RELATED CONTENT: 16 Visual Storytelling Tips to Give Your Content Marketing a Boost. In a 2015 article on Bannersnack, we included lessons learned from David Ogilvy, the father of modern advertising, that relate to online marketing. Data-driven visuals.

Blog Post 111

Blog Post Post Content Blogging 111

Content Marketing Institute

DECEMBER 27, 2017

Not only can it help identify and characterize the unique value your company will provide through its content, it’s also a critical component for governing your storytelling efforts and guiding your decision-making throughout the life of your program. Register by December 31, 2017 for the lowest rates!

Content Marketing 111

Content Marketing Editorial Marketing Government 111

Content Marketing Institute

DECEMBER 13, 2017

Storytelling in content marketing gives the user an “experience.” In The Psychology of Storytelling , Gregory Ciotti, strategist at Help Scout, says: It seems that we can conclusively say that the human mind is able to relate to and absorb stories much better if there is a ‘human’ element in the story that is easy for the audience to imagine.

Content Creator 107

Content Creator Content Creation Content Storytelling 107