Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Automate content customization.

Brand 109

Brand Content Storytelling Editorial Team 109

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 106

Brand Contractor Editorial Content 106

Content Marketing Institute

DECEMBER 26, 2017

Your male-oriented content is wonderfully produced, and we adore your brand personality and tone. Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Whether you wanted it or not, Andrew Davis ( August 2017 ). Whether you wanted it or not, Andrew Davis ( June 2017 ). b_montchal @drewdavishere.

Content Marketing 105

Content Marketing Marketing Content Agency 105

Ashleyn Writes

JANUARY 27, 2022

We’re a crew (now) of 4 employees—me, Rachel my integrator, McKenzie who heads up customer delight, and Sarah who runs the agency side of things—and about 10ish contractors (though some work on the same team). I went scorched earth on my umbrella brand (Ashlyn Writes) & sub-brands. Gut your agency or services process.

Contractor 130

Contractor Landing Page Agency Copywriter 130

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Why or why not? Something else?

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Neil Patel

MAY 4, 2021

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl. Stay Authentic and On-Brand.

Social Media 145

Social Media Construction Digital Marketing Engagement 145

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Neil Patel

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Google is the best place for brands to buy ads for their target keywords. These brands are out there, searching through thousands of PPC agencies that specialize in AdWords services and can help them out.

Agency 112

Agency Advertising Sales Communication 112

Content Marketing Institute

OCTOBER 14, 2017

. (06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. 34:40): Blue Apron launches a new branded podcast, Why We Eat What We Eat. Source: Digiday ). (31:

Content Marketing 100

Content Marketing Publisher Publishing Publishing 100

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. Bridget left Tom’s of Maine in September 2017 after this interview was complete.). They’re genuine fans who engage with the brand. Because it’s not transactional (i.e.,

Recruitment 105

Recruitment Marketing Editorial Team Editorial 105

Content Marketing Institute

FEBRUARY 14, 2018

The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. Michael Hong (@PotomacFan) May 9, 2017. HANDPICKED RELATED CONTENT: Live Experiences Reinvent the Way Customers Interact With Brands.

Social Media 110

Social Media Content Creativity Content Marketing 110

Moz

JUNE 16, 2020

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. So has every Local Search Ranking Factors survey since 2017. Proximity falls to third as a local ranking factor. This is a surprising departure. Get the full report!

SEO 88

SEO Creative Director Consulting Agency 88

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Content Marketer of the Year.

Content Marketing 92

Content Marketing Editorial Healthcare Entertainment 92

Content Marketing Institute

NOVEMBER 4, 2017

06:58): Welcome to Episode 207: Recorded live on October 29, 2017 (Running time: 1:09:43). (09:10): It’s a remarkable, and unique, This Old Marketing example of how a media brand can outperform, and even outlive, the retail brand it was originally created to market. Show details. (00:01): Image source .

Content Marketing 99

Content Marketing Marketing Content Retail 99

Neil Patel

FEBRUARY 19, 2019

From 2013 to 2017, if you created tons of text-based content, got a few social shares, and picked up a few natural backlinks you could dominate Google. Even if you hire an SEO agency to help you out. Make sure that keyword isn’t your brand name. Strategy #5: 5-minute brand hack. Google loves brands.

SEO 111

SEO Keywords Agency Brand 111

Grammarly

MAY 24, 2023

This isn’t true only when you’re searching for a brand-new job—a polished résumé is also an asset when you’re seeking a promotion. Wolfson and Girard, LLP, Hackensack, NJ — Receptionist March 2017 – May 2019 Monitored phone lines and email inboxes. It shows that you’re serious about your job search.

Recruitment 104

Recruitment Proofreader Education Social Media 104

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It The brand claims that it “will never go back to humans.”.@shopcosabella

Marketing 111

Marketing Content Agency Content Marketing 111

Quick Sprout

SEPTEMBER 14, 2022

Neil Patel Digital — Best Overall Semrush — Best For Big Teams Victorious — Best For New Businesses Search Bloom — Best For Local SEO SEO Brand — Best For Growing a Brand Outerbox — Best For Ecommerce . Victorious is an award-winning SEO agency based in San Francisco. . Visit Victorious.

SEO 101

SEO Consulting Digital Marketing Agency 101

Backlinko

APRIL 21, 2024

In 2017, they invested in SEO to help drive organic website traffic. In this article, we’ll review the five best local SEO tools for small businesses and agencies. Google Business Profile is a must-have tool if you’re a local business or an agency. Add your branding and customize the data your clients can see.

SEO 102

SEO Agency Keywords Management 102

Neil Patel

FEBRUARY 18, 2020

And in February 2017, I decided to take it to the next level by acquiring Ubersuggest for $120,000. And over the years I wanted to pay it forward and help out all of the entrepreneurs and small companies so they can do the same… succeed without having to spend a lot of money. So, what did I do?

Keywords 145

Keywords Projects SEO Consulting 145

Moz

JUNE 16, 2020

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. So has every Local Search Ranking Factors survey since 2017. Proximity falls to third as a local ranking factor. This is a surprising departure. Get the full report!

SEO 76

SEO Creative Director Consulting Agency 76

Content Marketing Institute

NOVEMBER 25, 2017

We also examine an increasingly disturbing web content trend, and media companies’ rush into the agency services business. 08:31): Welcome to Episode 210: Recorded live on November 19, 2017 (Running time: 1:11:05). We discuss which company we feel is most likely to buy Fox, and whether Apple will ever really buy Disney.

Content Marketing 96

Content Marketing Media Marketing Electronics 96

Neil Patel

OCTOBER 1, 2019

Or if you need extra help, check out my ad agency. Compared to all of the previous years, I started to feel like I didn’t have control as an SEO anymore back in 2017. Now the Ubersuggest you see today isn’t what it looked like in February 2017 when I bought it. But even then, there was one big issue. The term was “Ubersuggest”.

SEO 111

SEO Banking Ads Concept 111

Neil Patel

FEBRUARY 15, 2021

Proximity.Directory’s Q1 2017 Report also noted that beacons are the most popular proximity technology in the industry. When Hillshire Brands decided to use beacon technology for the release of American Craft link sausages, the response was over-the-top. So, now that you know beacons aren’t going away anytime soon, let’s move on.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

BKA Content

FEBRUARY 17, 2023

These positive feelings are exactly what you want your customers to experience when reading your ecommerce copy because they motivate purchasing intent and brand loyalty. An expert content writing agency will try to naturally include keywords in the page title, title tag, meta description and product description.

Manufacturing 98

Manufacturing Agency Keywords Copywriter 98

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. In Agency news : Amy Bishop-Wycisk has joined Trellis Literary Management as agent.

Editorial 85

Editorial Art Director Agency Publisher 85

Smart Blogger

JUNE 5, 2023

Mastodon Mastodon was launched in 2017 as an open-source alternative to Twitter, and has a similar feel and functionality. Ello Known as the “The Creators Network, ” Ello is dedicated to connecting artists, brands, publishers and their fans. It also allows users to easily restrict or change the way their data is used.

Social Media 111

Social Media Content Creator Utilities Advertising 111

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention. Tanya Hall.

Content Marketing 97

Content Marketing Storytelling Marketing Content 97

Content Marketing Institute

NOVEMBER 12, 2017

WashPost HS Sports (@WashPostHS) September 2, 2017. news agency, The Press Association, as it develops RADAR or Reporters and Data and Robots to focus on local news content creation. How brands can use bots for content creation. Automated Insights shares a case study of a brand using its AI to create content.

Content Creation 111

Content Creation Content Editorial Team Storytelling 111

Content Marketing Institute

JUNE 22, 2018

Deloitte’s 2018 Travel and Hospitality Industry Outlook brings up another reason it’s critical for travel brands to specialize: the latest technological advances, which enable travel marketers to create “personalized moments that matter.”. Travel industry at “evolutionary leap” where relationship b/n customer & brand is in real time.

Hospitality 103

Hospitality Storytelling Content Content Marketing 103

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. The true challenge of becoming a successful (brand) publisher is sustaining an audience, says @LukeKintigh. A lot, it turns out. Click To Tweet. LukeKintigh Click To Tweet.

Audience 111

Audience Editorial Team Editorial Social Media 111

Buffer

AUGUST 29, 2023

Here’s a throwback to how our team worked together back in 2017.) We also work with a content agency that produces roughly four posts monthly and one freelancer who produces two content refreshes every month. We keep an open mind and try to question our own processes to see where they can be improved. They are: Add value.

Collaboration 109

Collaboration Content Editorial Social Media 109

Content Marketing Institute

DECEMBER 31, 2018

31, 2017, I “retired” from marketing and took a sabbatical for 2018 (which, as of this publishing, I’m still happily on). Great media and product brands that have loyal audiences start by doing one thing amazingly well to one audience … a newspaper, a podcast , a blog , a video series , Instagram , an email newsletter.

Marketing 107

Marketing Agency Education Content Marketing 107

Content Marketing Institute

APRIL 19, 2018

Amber Masciorini, team lead digital PR and social media, RelationEdge Digital Agency . If you’re appealing to your customers’ emotions, they’re more likely to trust your brand. HANDPICKED RELATED CONTENT: 22 Examples From Brands (and Marketers) That Are Winning at Content Marketing. Look at someone else.

Creativity 111

Creativity Healthcare Digital Marketing Projects 111

Content Marketing Institute

JUNE 27, 2018

With a UI that resembles social networks, Smarp specializes in employee advocacy: the art of leveraging staff at all levels to become brand ambassadors. Zoho is a full-scale social-sharing platform akin to Buffer or CoSchedule on agency-enabling steroids. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017.

Collaboration 111

Collaboration Content Editorial Editorial Team 111

Moz

DECEMBER 11, 2018

As local brands and their marketers watch Google play Trojan horse, shifting from top benefactor to top competitor by replacing former “free” publicity with paid packs, Local Service Ads, zero-click SERPs, and related structures, it’s no surprise to see forum members asking, “Do I even need a website anymore?” Posted by MiriamEllis.

Website 91

Website Medical Keywords Agency 91