Content Marketing Institute

JANUARY 16, 2018

If your business is thinking about indulging its inner technophile, let these cool content examples from intrepid brands inspire you to swallow the red pill and enter the Matrix-like world of machine-driven storytelling. Give consumers a voice in your brand stories. Artificial intelligence in many forms. Automate content customization.

Brand 108

Brand Content Storytelling Editorial Team 108

Fat Joe

MARCH 31, 2023

It happened when a web marketing agency saw an opportunity to provide services to help brands rank higher in search results for business-related keywords. Brands looked for professionals to give them more visibility using whatever means available. Florida also introduced brands to the danger of algorithm updates.

SEO 59

SEO Search Engine Optimization Agency Engineering 59

Ashleyn Writes

JANUARY 27, 2022

We’re a crew (now) of 4 employees—me, Rachel my integrator, McKenzie who heads up customer delight, and Sarah who runs the agency side of things—and about 10ish contractors (though some work on the same team). I went scorched earth on my umbrella brand (Ashlyn Writes) & sub-brands. Gut your agency or services process.

Contractor 130

Contractor Landing Page Agency Copywriter 130

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what?

Brand 104

Brand Contractor Editorial Content 104

Backlinko

APRIL 21, 2024

In 2017, they invested in SEO to help drive organic website traffic. In this article, we’ll review the five best local SEO tools for small businesses and agencies. Google Business Profile is a must-have tool if you’re a local business or an agency. Add your branding and customize the data your clients can see.

SEO 91

SEO Agency Keywords Management 91

Publishing Trends

OCTOBER 17, 2023

Matthew Kissner , took over as interim CEO; he was previously group executive and board chair, and acted as interim CEO from May to December in 2017. At Enrichmentors, Shivam Taneja brand management intern has left effective immediately. In Agency news : Amy Bishop-Wycisk has joined Trellis Literary Management as agent.

Art Director 85

Art Director Editorial Agency Publishing 85

Grammarly

MAY 24, 2023

This isn’t true only when you’re searching for a brand-new job—a polished résumé is also an asset when you’re seeking a promotion. Wolfson and Girard, LLP, Hackensack, NJ — Receptionist March 2017 – May 2019 Monitored phone lines and email inboxes. It shows that you’re serious about your job search.

Recruitment 98

Recruitment Proofreader Education Social Media 98

Quick Sprout

SEPTEMBER 14, 2022

Neil Patel Digital — Best Overall Semrush — Best For Big Teams Victorious — Best For New Businesses Search Bloom — Best For Local SEO SEO Brand — Best For Growing a Brand Outerbox — Best For Ecommerce . Victorious is an award-winning SEO agency based in San Francisco. . Visit Victorious.

SEO 101

SEO Consulting Agency Digital Marketing 101

Moz

JUNE 16, 2020

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. So has every Local Search Ranking Factors survey since 2017. Proximity falls to third as a local ranking factor. This is a surprising departure. Get the full report!

SEO 88

SEO Creative Director Consulting Agency 88

Neil Patel

APRIL 6, 2021

If you do a Google search for “PPC agency,” you can find thousands of businesses selling AdWords services. Google is the best place for brands to buy ads for their target keywords. These brands are out there, searching through thousands of PPC agencies that specialize in AdWords services and can help them out.

Agency 112

Agency Advertising Sales Communication 112

Publishing Trends

AUGUST 5, 2024

Jaquette currently serves as the executive director of the American Literary Translators Association , an organization she has led since 2017. Mia Gelb has joined Random House Children’s Books as marketing assistant for licensed and proprietary brands. At Macmillan Publishers, Alexis Neuville is joining St.

Editorial 40

Editorial Copy Editor Proofreader Publishing 40

BKA Content

FEBRUARY 17, 2023

These positive feelings are exactly what you want your customers to experience when reading your ecommerce copy because they motivate purchasing intent and brand loyalty. An expert content writing agency will try to naturally include keywords in the page title, title tag, meta description and product description.

Manufacturing 98

Manufacturing Agency Keywords Copywriter 98

Moz

JUNE 16, 2020

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. So has every Local Search Ranking Factors survey since 2017. Proximity falls to third as a local ranking factor. This is a surprising departure. Get the full report!

SEO 76

SEO Creative Director Consulting Agency 76

Content Marketing Institute

DECEMBER 26, 2017

Your male-oriented content is wonderfully produced, and we adore your brand personality and tone. Whether you wanted it or not, Andrew Davis and Becky Montchal ( November 2017 ). Whether you wanted it or not, Andrew Davis ( August 2017 ). Whether you wanted it or not, Andrew Davis ( June 2017 ). b_montchal @drewdavishere.

Content Marketing 102

Content Marketing Marketing Content Agency 102

Smart Blogger

JUNE 5, 2023

Mastodon Mastodon was launched in 2017 as an open-source alternative to Twitter, and has a similar feel and functionality. Ello Known as the “The Creators Network, ” Ello is dedicated to connecting artists, brands, publishers and their fans. It also allows users to easily restrict or change the way their data is used.

Social Media 111

Social Media Content Creator Utilities Advertising 111

Neil Patel

MAY 4, 2021

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. The Lafayette Company’s Ellen Carmichael’s biggest tweet of 2017, for example, combined the 2016 presidential election with the 2017 Super Bowl. Stay Authentic and On-Brand.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

Buffer

AUGUST 29, 2023

Here’s a throwback to how our team worked together back in 2017.) We also work with a content agency that produces roughly four posts monthly and one freelancer who produces two content refreshes every month. We keep an open mind and try to question our own processes to see where they can be improved. They are: Add value.

Collaboration 111

Collaboration Content Editorial Social Media 111

Content Marketing Institute

MAY 14, 2018

Brand engagement, direct response? How will you ensure message consistency within all videos, other marketing collateral, and your overall brand voice ? Detail the broad range of use for video – to build brand awareness, to show corporate responsibility, to promote, to entertain, to educate, etc. Why or why not? Something else?

Marketing 111

Marketing Brand Awareness Storytelling Agency 111

Freelance Writing Jobs

MARCH 26, 2023

In many countries, copyright protection is automatically granted to the creator of a work as soon as it is created, but registering for copyright with the appropriate governmental or intellectual property agency can provide additional legal benefits. For example, in the United States, registering for copyright protection with the U.S.

Freelance 76

Freelance Agency Portfolio Copy 76

Content Marketing Institute

FEBRUARY 9, 2018

“Sharing our strategies and approach to marketing has been a tradition at Coca-Cola to open the door for other brands to learn from our 130 years of marketing experience,” Kate says. Sharing this ‘thought-ware’ collectively raises the bar for every brand and therefore makes us strive for bigger, better, bolder.”.

Storytelling 111

Storytelling Script Content Creator Content Marketing 111

Content Marketing Institute

SEPTEMBER 6, 2018

Our role isn’t just to build strong, trusting customer relationships now but to serve as true agents of change – enabling our brands, our strategies, and our stories to evolve along with them. Agency of the Year (fewer than 100 employees). Agency of the Year (more than 100 employees). Content Marketer of the Year.

Content Marketing 85

Content Marketing Editorial Healthcare Entertainment 85

Moz

DECEMBER 10, 2020

In this 2017 holiday edition of Whitebeard Friday (see what we did there?), If that community is small and loud and feels like their voices aren't being heard elsewhere, you can build some great brand advocacy inside that group as well. So Foodie Moz presents the best cookbooks of 2017. Don't just pick something at random.

Creativity 61

Creativity Recruitment Food Content Creator 61

Content Marketing Institute

APRIL 6, 2018

Content is a brand’s currency to demonstrate relevance and, with emerging channels and interfaces like chat and voice, it’s bringing brands closer to their customers. But to succeed, company-driven content needs a more strategic approach that rebuilds a brand’s foundational and experiential elements. Brand voice.

Content Marketing 111

Content Marketing Marketing Portfolio Content 111

Content Marketing Institute

OCTOBER 14, 2017

. (06:05): Welcome to Episode 204: Recorded live on October 9, 2017 (Running time: 1:04:16). (09:17): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. 34:40): Blue Apron launches a new branded podcast, Why We Eat What We Eat. Source: Digiday ). (31:

Content Marketing 95

Content Marketing Publisher Publishing Publishing 95

Content Marketing Institute

DECEMBER 15, 2017

Bridget Burns, community manager for Tom’s of Maine, explains in this Q&A how micro-influencer marketing works for a brand that values substance over sizzle. Bridget left Tom’s of Maine in September 2017 after this interview was complete.). They’re genuine fans who engage with the brand. Because it’s not transactional (i.e.,

Recruitment 102

Recruitment Marketing Editorial Team Editorial 102

Neil Patel

FEBRUARY 19, 2019

From 2013 to 2017, if you created tons of text-based content, got a few social shares, and picked up a few natural backlinks you could dominate Google. Even if you hire an SEO agency to help you out. Make sure that keyword isn’t your brand name. Strategy #5: 5-minute brand hack. Google loves brands.

SEO 111

SEO Keywords Agency Brand 111

Moz

NOVEMBER 10, 2020

But look at the real estate occupied by the various aspects associated with reputation: If Google cares this much about ratings, review text, responses, and emerging elements like place topics and attributes, any local brand you’re marketing should see these factors as a priority.

SEO 64

SEO Food Education Creativity 64

The Hoth

JANUARY 10, 2023

So if you want increased brand awareness , cost-effective lead generation , and a sky-high ROI – you need to embrace real estate SEO. . First announced in 2017, Google’s mobile-first indexing initiative finished rolling out in March 2021. . Not only that, but SEO can provide an ROI that’s up to 12.2x your marketing spend.

SEO 105

SEO Construction Keywords Engineering 105

Moz

JULY 21, 2020

By 2017 and in subsequent editions, proximity had hit #1. It’s fascinating to see that, on average, agency workers rated Google My Business elements as having the most influence on local pack rankings. Digital marketing brands offering local SEO as a service can’t be summarily written off as mistaken. Proximity third: the data.

Agency 56

Agency Creative Director SEO Keywords 56

Moz

JULY 21, 2020

By 2017 and in subsequent editions, proximity had hit #1. It’s fascinating to see that, on average, agency workers rated Google My Business elements as having the most influence on local pack rankings. Digital marketing brands offering local SEO as a service can’t be summarily written off as mistaken. Proximity third: the data.

Agency 56

Agency Creative Director SEO Keywords 56

Content Marketing Institute

FEBRUARY 14, 2018

The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity. HANDPICKED RELATED CONTENT: How to Get Listeners to Push Play on Your Podcast [Examples From Boss Brands]. Michael Hong (@PotomacFan) May 9, 2017. HANDPICKED RELATED CONTENT: Live Experiences Reinvent the Way Customers Interact With Brands.

Social Media 107

Social Media Content Creativity Content Marketing 107

The Hoth

NOVEMBER 21, 2022

So if you want increased brand awareness , cost-effective lead generation , and a sky-high ROI – you need to embrace real estate SEO. . First announced in 2017, Google’s mobile-first indexing initiative finished rolling out in March 2021. . Not only that, but SEO can provide an ROI that’s up to 12.2x your marketing spend.

SEO 105

SEO Construction Keywords Engineering 105

Content Marketing Institute

NOVEMBER 4, 2017

06:58): Welcome to Episode 207: Recorded live on October 29, 2017 (Running time: 1:09:43). (09:10): It’s a remarkable, and unique, This Old Marketing example of how a media brand can outperform, and even outlive, the retail brand it was originally created to market. Show details. (00:01): Image source .

Content Marketing 93

Content Marketing Marketing Content Retail 93

Neil Patel

OCTOBER 1, 2019

Or if you need extra help, check out my ad agency. Compared to all of the previous years, I started to feel like I didn’t have control as an SEO anymore back in 2017. Now the Ubersuggest you see today isn’t what it looked like in February 2017 when I bought it. But even then, there was one big issue. The term was “Ubersuggest”.

SEO 111

SEO Banking Ads Concept 111

Content Marketing Institute

NOVEMBER 20, 2017

Some big brands have high expectations of what will come of applying AI to activities that humans are paid to do today. Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It The brand claims that it “will never go back to humans.”.@shopcosabella

Marketing 110

Marketing Content Agency Content Marketing 110

Neil Patel

FEBRUARY 15, 2021

Proximity.Directory’s Q1 2017 Report also noted that beacons are the most popular proximity technology in the industry. When Hillshire Brands decided to use beacon technology for the release of American Craft link sausages, the response was over-the-top. So, now that you know beacons aren’t going away anytime soon, let’s move on.

Manufacturing 145

Manufacturing Retail Hospitality Communication 145

Content Marketing Institute

DECEMBER 21, 2018

In 2018, content marketers renewed attention to the why’s and how’s of brand storytelling techniques, almost as if storytelling didn’t exist until January 1, 2018. Here are some of the best options published in 2018 (and, in one case, the closing months of 2017). Make Blue Ocean Shift the first step in reinvention. Tanya Hall.

Content Marketing 94

Content Marketing Storytelling Marketing Content 94