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The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. So has every Local Search Ranking Factors survey since 2017. Proximity falls to third as a local ranking factor. This is a surprising departure.

SEO 88
article thumbnail

The State of Local SEO Industry Report 2020, Announced

Moz

Owners, staff, in-house SEOs, agencies, creative directors, webmasters, project managers, and consultants may all be contributing to promoting just one local company. So has every Local Search Ranking Factors survey since 2017. Proximity falls to third as a local ranking factor. This is a surprising departure.

SEO 76
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Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. It’s fascinating to see that, on average, agency workers rated Google My Business elements as having the most influence on local pack rankings. So, next, I asked myself what these agency workers could be seeing that would make them rank proximity lower than two other factors.

Agency 56
article thumbnail

Proximity Third: A Deeper Dive into a Local Ranking Factors Surprise

Moz

By 2017 and in subsequent editions, proximity had hit #1. It’s fascinating to see that, on average, agency workers rated Google My Business elements as having the most influence on local pack rankings. So, next, I asked myself what these agency workers could be seeing that would make them rank proximity lower than two other factors.

Agency 56