Content Marketing Institute

DECEMBER 15, 2017

Bridget left Tom’s of Maine in September 2017 after this interview was complete.). Our agency team came up with the idea of creating what we call a Goodness Circle. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. CCO: What is micro-influencer marketing?

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Recruitment Marketing Editorial Team Editorial 102

Content Marketing Institute

DECEMBER 11, 2017

The MainStreet editorial team was a fun, scrappy group, which was good because we were functioning as a startup within the company. The sales team can’t tell the editorial team what to write. HANDPICKED RELATED CONTENT: 19 Favorite Tools for Content Promotion in 2017. Click To Tweet. Content syndication.

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Editorial Team Editorial Content Content Creator 99

Content Marketing Institute

MARCH 22, 2018

In 2016, when Intel iQ boasted 2 million monthly readers who averaged more than two minutes per visit, the iQ team wondered what is the additional value of a returning reader versus a first timer? Consider how the team treated a series devoted to virtual reality. Similarly, the team studied how to use other channels to maximize value.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

OCTOBER 30, 2018

The topic cluster methodology, also known as the “pillar-and-cluster” technique, was first detailed by HubSpot Research in 2017. If you’re a marketing agency, your idea list might look a little like this: Content marketing to get leads. The topic clusters model. Topic cluster model explained. Look to your buyer personas for assistance.

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Content Editorial Team Manufacturing Keywords 108

Content Marketing Institute

NOVEMBER 20, 2017

Similarly, in October 2016, the lingerie retailer Cosabella replaced its digital agency with an AI platform named Albert. “It It has more than tripled its ROI and increased its customer base by 30%,” as reported in this article in March 2017. The brand claims that it “will never go back to humans.”.@shopcosabella Image source.

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Marketing Content Agency Content Marketing 110

Content Marketing Institute

JANUARY 16, 2018

As Paul Roetzer, founder of the Marketing Artificial Intelligence Institute, told the CMW 2017 audience , you don’t need a degree in computer science or computational mathematics to incorporate AI into your content efforts: “You don’t have to know how it works. Artificial intelligence in many forms. Automate content customization.

Brand 108

Brand Content Storytelling Editorial Team 108

Content Marketing Institute

NOVEMBER 12, 2017

WashPost HS Sports (@WashPostHS) September 2, 2017. news agency, The Press Association, as it develops RADAR or Reporters and Data and Robots to focus on local news content creation. Please note: All tools included in our blog posts are suggested by authors, not the CMI editorial team. Other content was complete stories.

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Content Creation Content Editorial Team Storytelling 111