Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John Bucher, virtual reality producer and consultant, makes the case for trying the medium even if it’s not fully ready for prime time, with examples of brands actively experimenting. VR offers a new way to tell stories to an audience.

Brand 100

Brand Storytelling Food Manufacturing 100

Content Marketing Institute

APRIL 12, 2018

“We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Create a content brand: Capital Ideas. Their idea?

Brand 109

Brand Content Editorial Team Editorial 109

Content Marketing Institute

NOVEMBER 22, 2017

If you’re a chief content officer , copywriter, designer, or programmer searching for ways to create more and better content in less time, you’ll find fresh ideas for improving your creativity, productivity, and writing skills with these best books from 2017. Video also has the potential to improve brand recall and boost your website’s SEO.

Creativity 110

Creativity Content Marketing Marketing Content 110

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 120

Marketing Social Media Retail Search Engine Optimization 120

Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

Brand 108

Brand Content Storytelling Editorial Team 108

Content Marketing Institute

MARCH 22, 2018

In early 2017, the iQ team borrowed a page from the traditional media playbook – focusing on sustaining loyal readers rather than a “more eyeballs” approach. The true challenge of becoming a successful publisher is sustaining an audience – providing so much ongoing value that they naturally seek out your content and become a loyal reader.

Audience 110

Audience Editorial Team Editorial Social Media 110

Content Marketing Institute

DECEMBER 5, 2017

However, some brands have taken this concept further by developing full-fledged classes and curricula for their audiences. Let’s look at eight brands that give their audience opportunities to get an education in unique and entertaining ways. Creating educational #content can differentiate your brand, says @johnoxford1.

Education 106

Education Brand Banking Retail 106

Content Marketing Institute

JANUARY 31, 2018

For a growing number of brands, the story of standout content marketing success in 2018 might just sound like a podcast. Adoption is surging among younger adult audiences: Forty-four percent of consumers age 18 to 34 consume at least one podcast a month. Podcasting can be an intimate way to interact with your audience, says @joderama.

Brand 110

Brand Storytelling Creativity Content Marketing 110

Content Marketing Institute

MAY 11, 2018

Even successful, established brands must start at the ground floor to build a B2B influencer marketing program – the same as an agile, scrappy startup. She offers the lessons learned along the way to help B2B brands create influencer marketing programs: Set a clear goal. Choose the right influencers to meet that goal. Set a clear goal.

Brand 107

Brand Marketing Social Media Consulting 107

Content Marketing Institute

APRIL 26, 2018

Your peers – even at brands lauded for their content approach – struggle with the same issues. At the recent Intelligent Content Conference, Robert Rose, CMI’s chief strategy advisor, questioned the leaders of notable content brands about how they tackle the issues. Build a Content Brand. Well, guess what? Why this works.

Brand 104

Brand Contractor Editorial Content 104

Smart Blogger

JUNE 13, 2024

You introduce your audience to a product or service and, if they buy using your unique affiliate site link, you earn an affiliate commission. As a affiliate partner, Pat Flynn of Smart Passive Income earned over $2 million through affiliate marketing in 2017. Lots of brands. What is Affiliate Marketing? Absolutely.

Promotion 105

Promotion Publishing Publisher Publishing 105

Grammarly

MAY 3, 2024

But if you add context—such as details about the target audience, registration requirements, and guest speakers—that can significantly improve the quality and relevance of the AI-generated content. Examples of this prompt: Compare the specs for a 2017 Honda Civic and a 2019 Toyota Corolla. That might yield a serviceable output.

Concept 97

Concept Recruitment Text Creativity 97

ProBlogger

JANUARY 24, 2017

Building brand awareness? Alienating your existing or potential audience is a surefire way to drive your traffic into the ground. I mean tell a story that your audience hasn’t heard before. But let’s make 2017 different. The post Blogging in 2017: How to Disrupt and Get Noticed appeared first on ProBlogger.

Blog 49

Blog Blogging Creativity Brand Awareness 49

Ashleyn Writes

MARCH 3, 2022

At the end of 2017, I started my channel with zero clue about what I was doing, but I knew I wanted to educate my audience beyond just my freebies and blog posts. On YouTube, you have the opportunity to go in-depth about your offers and to show your audience how they can benefit them. Let’s dig in.  Why YouTube?

Script 130

Script Social Media Content Long Form Content 130

ProBlogger

JANUARY 24, 2017

Building brand awareness? Alienating your existing or potential audience is a surefire way to drive your traffic into the ground. I mean tell a story that your audience hasn’t heard before. But let’s make 2017 different. The post Blogging in 2017: How to Disrupt and Get Noticed appeared first on ProBlogger.

Blog 48

Blog Blogging Creativity Brand Awareness 48

Buffer

NOVEMBER 13, 2023

  Now that fantastic deals are table stakes, it can feel like shouting into a crowded room to ensure your brand gets the attention it deserves. Partner with media brands Take it from a former lifestyle journalist — Black Friday was also wild in media. Patagonia is another brand at the forefront of this movement.

Marketing 52

Marketing Social Media Retail Search Engine Optimization 52

Brafton

MAY 23, 2024

One of the main roles of an advertiser is to persuade a specific audience to make a decision, whether it’s to complete a purchase, click on and watch a video, or sign up for a monthly newsletter. Persuasive advertising uses various techniques to convince the audience of a certain belief that leads to a purchase.

Persuasion 59

Persuasion Advertising Brand Awareness Ads 59

Content Marketing Institute

OCTOBER 30, 2017

Plenty of brands have noted this concept even before the Color Factory opened its doors and tried to design what I’ll call “selfie moments.” I’ll venture to say most are weirdly gratuitous selfie moments … and that’s OK because it’s in keeping with the brand. HANDPICKED RELATED CONTENT: Brand Museums: How Companies Tell Their Stories.

Brand 78

Brand Social Media Recruitment Manufacturing 78

Neil Patel

DECEMBER 29, 2020

That’s precisely why your brand should be including memes in your content marketing plan. If you can create and share on-target memes that engage your audience, you could create that same sense of community, develop brand loyalty , and even tap into new markets. Memes Entertain Your Audience. million followers.

Content Marketing 145

Content Marketing Marketing Entertainment Content 145

Neil Patel

MAY 4, 2021

Even the Content Marketing Institute concedes there is no template for this, because every person and brand’s needs and goals are different. While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences. Stay Authentic and On-Brand. I do my best to show up everywhere.

Social Media 145

Social Media Construction Digital Marketing Content Management System 145

The Hoth

NOVEMBER 3, 2022

It’s easy to see why that is, as 93% of brands report acquiring new customers due to the videos they post on social media platforms. . It will come down to your target audience, their demographics, and the type of content they like to consume. . No matter what your business does, there’ll be an audience for it on YouTube.

Marketing 105

Marketing Entertainment Education Content Creator 105

Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. If you #OptOutside , you probably already believe REI’s brand promise that a “life outdoors is a life well lived.” Click To Tweet.

Content Marketing 108

Content Marketing Marketing Content Retail 108

Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

Recruitment 96

Recruitment Manufacturing Social Media Creativity 96

Neil Patel

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. Free : Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. However, Tumblr didn’t have the massive audience that Facebook enjoys. With video, you have a captive audience who is stuck watching your ad. What is Facebook Watch?

Marketing 135

Marketing Social Media Entertainment Advertising 135

Content Marketing Institute

NOVEMBER 5, 2018

Successful purpose-driven content marketing must feel like an integral part of the brand, not a one-off. A successful strategy is built for the long haul and speaks to the goals and interests of the brand, its employees, and the customers (or prospects). Purpose-driven brands also resonate with their employees.

Content 98

Content Transportation Projects Social Media 98

Neil Patel

DECEMBER 26, 2020

For brands with an established place in the online hierarchy, their event promotion efforts don’t have to be particularly intense or creative. But if this is your first event, or your brand has yet to be seen as an online authority, you’re going to need every trick in the book to stand out. Use Email Lists to Your Advantage.

Promotion 145

Promotion Social Media Content Creation Ads 145

ProBlogger

MAY 11, 2017

It seems like a bizarre tip to mention in 2017, but according to a recent survey from BaseKit, 91% of all small businesses do not have a mobile optimised site. First things first, outline your target audience lifecycle. Make sure you set it as either your brand name or a keyword that your audience will associate with you.

Audience 50

Audience Marketing Text Brand 50

Content Marketing Institute

DECEMBER 4, 2017

That’s precisely what UBM found in its Content Connects research among technology brands. The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). These videos really resonated with the audience and didn’t require extensive time or budget.

Content 109

Content Education Content Marketing Promotion 109

Content Marketing Institute

AUGUST 24, 2018

Since the series launched, the global content team backing Jason has helped expand the Sophisticated Marketer brand across regions, subjects, topics, and content formats. edition in October 2017. Print’s Very Much Alive: Magazine Examples From 9 Brands. Remix your platinum tracks. The Sophisticated Marketer’s Podcast.

Marketing 77

Marketing Entertainment Social Media Content Marketing 77

Quick Sprout

SEPTEMBER 14, 2022

Neil Patel Digital — Best Overall Semrush — Best For Big Teams Victorious — Best For New Businesses Search Bloom — Best For Local SEO SEO Brand — Best For Growing a Brand Outerbox — Best For Ecommerce . SEO Brand — Best For Growing a Brand. Visit SEO Brand.

SEO 101

SEO Consulting Digital Marketing Agency 101

The Write Life

DECEMBER 5, 2022

Ready to monetize your website, engage with other brands, and give your readers new opportunities? Usually it relies on one of three points of contact between the author and their audience for the author to earn a commission: A sale (a course, a book, etc.) But how much can you actually earn using your platform to market other brands?

Website 64

Website Marketing Writing Sales 64

Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. 2018 will see the rise of employee brand advocates over paid influencers. More live streaming on social.

Content Marketing 111

Content Marketing Marketing Content Audience 111

Neil Patel

JANUARY 27, 2021

According to HubSpot’s most recent Not Another State of Marketing Report , the top two types of video are promotional and brand storytelling. The average blog post was 808 words in 2014, but was 1142 words in 2017. Big brands and chains may create content at location A, and push it out for use at location B.

Content Marketing 143

Content Marketing Marketing Content Social Media 143

Content Marketing Institute

FEBRUARY 28, 2018

Do you find yourself running out of ideas for videos your audience will love? With the help of her team, Lisa has reinvigorated Jordan Winery’s brand through videos. The almost 40-year-old brand had not kept up with the times. “We were a faceless brand. Faceless brands are the next dinosaur.”

Content Marketing 108

Content Marketing IT Marketing Content 108

Make a Living Writing

MAY 23, 2023

It is a place where thought leaders start to create content and get paid for sharing their emails to their audience. There are a lot of platforms out there for writers to share their art and grow an audience. You can also offer a free newsletter if that is what you would prefer to do.

Writer 85

Writer IT Freelance Portfolio 85

The Hoth

AUGUST 22, 2024

That’s what will show up in the results whenever someone searches for your brand name if Google can’t crawl and index your content (the same goes for other search engines, too). Issue #7: Not optimized for mobile devices Ever since 2017, Google has used mobile-first indexing, meaning they rank the mobile version of a website first.

IT 78

IT SEO Architecture Engineering 78

BKA Content

FEBRUARY 17, 2023

These positive feelings are exactly what you want your customers to experience when reading your ecommerce copy because they motivate purchasing intent and brand loyalty. That varies by product and target audience. Strong branding sets your products apart and tells customers about your core interests.

Manufacturing 98

Manufacturing Agency Keywords Copywriter 98