Content Marketing Institute

OCTOBER 28, 2017

In the news, we talk about a new initiative from three marketing associations that puts the blame for bad online advertising directly on the shoulders of publishers. 05:45): Welcome to Episode 206: Recorded live on October 23, 2017 (Running time: 1:05:58). (11:38): 14:28 ): Who are 2017’s top brands, ranked by customer loyalty?

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Content Marketing Ads Publisher Publishing 90

The Creative Penn

NOVEMBER 4, 2022

Traditional publishing is not a monolithic thing. There are different kinds of publishers, and authors want different things out of a publishing deal and relationship. Georgina Cross talks about her experience with two different traditional publishers and the pros and cons of each. Welcome to the show, Georgina.

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Neil Patel

MAY 4, 2021

Content strrategy can be a vague concept, but for the purposes of this post, we mean things like publishing cadence, tone and voice of the author, and content elements (text, graphs, etc.). While I enjoy my time on certain channels more than others, I don’t play favorites when engaging with my audiences. Create a Content Strategy.

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Social Media Construction Digital Marketing Engagement 145

Content Marketing Institute

DECEMBER 4, 2017

The CMI team posted videos before the 2017 Intelligent Content Conference (spoiler alert: we’ll do it again for ICC 2018 because they were effective). These videos really resonated with the audience and didn’t require extensive time or budget. Check out all of the posters from Content Marketing World 2017.

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Jane Friedman

NOVEMBER 1, 2023

When it comes to selling your book, proof of concept means demonstrating there’s a large, enthusiastic audience out there ready and willing to shell out $18 for your masterpiece. And a great way to do this is by publishing a nutshell version of your big, central idea in essay form. The token compensation mattered not at all.

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Concept Freelance Publisher Publishing 108

ProBlogger

DECEMBER 26, 2017

It can be quite overwhelming, and sets you up for the comparison game and ‘perfection paralysis’ – not wanting to hit publish until your blog looks perfect. We received so many stories, some of which have been published on the ProBlogger podcast. Ghandi (May 2017). – Jenny (July 2017). in July 2017.

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Content Marketing Institute

JULY 6, 2018

Paolo Mottola, managing editor at REI Co-op and the 2017 Content Marketer of the Year, has demonstrated again and again how content can drive more than interest and engagement – it can drive action. In early 2017, REI’s film about Brothers of Climbing documented the organization’s mission to increase diversity in outdoor adventures.

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ProBlogger

APRIL 19, 2017

Neil has taken a different approach to meet the needs of his audience. I featured Alexis as one of the 20 Bloggers to Watch in 2012 describing her as a “publishing powerhouse.” What bloggers are you watching in 2017? The post Bloggers to Watch in 2017 appeared first on ProBlogger. Alexis Grant. Over To You.

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Jane Friedman

FEBRUARY 16, 2023

Photo by cottonbro studio The following article first appeared in my paid newsletter, The Hot Sheet , which covers book publishing industry news and trends for authors. You have to move fast and show your audience something engaging,” which might mean showing something visually interesting or adding text overlay that people will read.

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Content Marketing Institute

NOVEMBER 6, 2017

By contrast, publishing new data and research is a great way to build a robust link profile. Those are a few of the new findings from my team’s new Link Building Survey , in which we polled 628 SEO experts across various types of businesses to understand better how they build links for better SEO in 2017. Jubaer96 Click To Tweet.

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Content Marketing Institute

DECEMBER 25, 2017

2017 will go down as the year contributors to the magazine repeatedly blew my mind. At least a half dozen CCO articles in 2017 inspired an exclamation I can only describe as “No sh*t?!,” Virtual reality and a sit-down with author of The Martian ( February 2017 ). Making sense of AI, plus ideas about hiring ( April 2017 ).

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Content Marketing Institute

DECEMBER 12, 2017

In 2018, at least two major Fortune 500 brands will hire former publishers and/or media executives to serve as their chief marketing officers. 2 major Fortune 500 brands will hire former publishers and/or media execs as CMOs. HANDPICKED RELATED CONTENT: Convert Your Most Vital (and Most Ignored) Audience Into Brand Ambassadors.

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Content Marketing Marketing Content Audience 112

Jane Friedman

MARCH 4, 2024

Substack launched in 2017 and in its early days, I saw it as a fantastic, easy-to-use platform for starting a paid newsletter. I feel confident that my free newsletter will not stop publishing until I retire from writing and publishing. Children’s author Meg Medina has a newsletter like this, as do many published authors.

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Writer Publisher Publishing Publishing 128

Neil Patel

DECEMBER 26, 2020

Don’t miss an opportunity to promote an event on a platform you control, particularly when you’re dealing with a targeted audience. To put it frankly, even the most dedicated audiences get busy. One of the main reasons that I encourage businesses and brands to offer value is that it helps you gain an interested audience.

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Content Marketing Institute

MAY 9, 2018

In late 2016, pundits declared 2017 whould be the year virtual reality won mass adoption. John: Brands for a number of years have mastered the art of storytelling to audiences in order to engage them in products. VR offers a new way to tell stories to an audience. Are we kind of, nearly, almost there? johnkbucher Click To Tweet.

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Neil Patel

JANUARY 12, 2021

Launched in 2017 to select users in the U.S. There was a set group of publishers at launch, but the company opened it up to other creators. Free : Because it’s monetized through ad breaks, Facebook Watch is totally free for the viewing audience. However, Tumblr didn’t have the massive audience that Facebook enjoys.

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Marketing Social Media Entertainment Advertising 135

Contently

FEBRUARY 16, 2023

As NLP evolves and becomes more sophisticated, experts predict the market will reach over $43 billion by 2025 —14 times its size in 2017. Align your SEO strategy with audience research. Conduct thorough SEO research before publishing content and handpick a small set of keyword clusters to focus on. Display expertise.

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SEO Search Engine Optimization Content Keywords 126

ProBlogger

JANUARY 24, 2017

Alienating your existing or potential audience is a surefire way to drive your traffic into the ground. Getting published at notable outlets is a big deal for any marketer. Every publisher knows what you’re doing, and it just makes you seem washed up and disingenuous. I mean tell a story that your audience hasn’t heard before.

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Blog Blogging Creativity Brand Awareness 49

Content Marketing Institute

OCTOBER 7, 2017

06:12): Welcome to Episode 203: Recorded live on October 1, 2017 (Running time: 1:06:41). (09:57): Videos of 100+ sessions from Content Marketing World 2017 will be available for a limited time through our video on demand portal. model unfolding in real time, letting the audience dictate the product to be built. (49:42):

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Content Marketing Institute

JANUARY 31, 2018

Consider these findings on its engagement benefits from Edison Research’s 2017 Podcast Consumers report: Listener growth is strong: The percent of monthly podcast listeners has increased from 21% to 24% of the population year over year. Podcasting can be an intimate way to interact with your audience, says @joderama. Click To Tweet.

Brand 111

Brand Storytelling Creativity Content Marketing 111

ProBlogger

JANUARY 24, 2017

Alienating your existing or potential audience is a surefire way to drive your traffic into the ground. Getting published at notable outlets is a big deal for any marketer. Every publisher knows what you’re doing, and it just makes you seem washed up and disingenuous. I mean tell a story that your audience hasn’t heard before.

Blog 48

Blog Blogging Creativity Brand Awareness 48

Jane Friedman

FEBRUARY 7, 2024

It serves as an update to her 2017 post, The Difference Between a Pitch and a Press Release. The core message is the newsworthy or unique aspect(s) you, your book, and your ideas can offer to a target audience—an audience that is most likely to spread word of mouth and/or purchase your book or services. is writing about.

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Content Marketing Institute

JANUARY 16, 2018

But while your Google Home pods, face ID-enabled iPhones, wearable fitness trackers, 3D printers, and the like might be fun and games now, there’s serious power behind those tools – power that enhances the performance of your content marketing efforts, makes them easier to produce, and makes them more enticing to your audiences.

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Brand Content Storytelling Editorial Team 109

Neil Patel

JANUARY 27, 2021

38% of marketers publish new content at least weekly, while 91% of the most successful business bloggers publish at least once per week. The average blog post was 808 words in 2014, but was 1142 words in 2017. Roughly 24% of marketers plan to increase their spending on content marketing in both B2B and B2C. This will continue.

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Content Marketing Marketing Content Social Media 143

Content Marketing Institute

OCTOBER 22, 2017

HANDPICKED RELATED CONTENT: How to Take an Audience-First Approach to Your Content. More than 615 million devices now have ad-blocking software, according to PageFair 2017 Global Adblock Report. HANDPICKED RELATED CONTENT: How the Audience Seizes Control with Ad Blocking Tools Post-Advertising Age. That’s right. Click To Tweet.

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Content Marketing Institute

NOVEMBER 5, 2018

Editor’s note: You may have missed the original version of this article published a few years ago. That purpose speaks to both the brand and its audience. John Legend (@johnlegend) May 18, 2017. consumers in 2017 said they’d purchase a product because the company supported a cause they cared about, according to a Cone survey.

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Content Transportation Projects Social Media 100

Smart Blogger

JUNE 13, 2024

Affiliate networks are middlemen connecting bloggers and entrepreneurs (“publishers”) with companies (“merchants”) offering affiliate program opportunities for their products or services. Through a single portal, affiliate networks give the publisher access to numerous affiliate programs. What is an Affiliate Network? Absolutely.

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Content Marketing Institute

DECEMBER 5, 2018

Much of what’s been covered in academic literature hasn’t made it to mainstream audiences because the content is dry or too dense for most. To find fresh research, limit your searches to a recent time span: Search for industry terms to see the research published in that time frame. Publish as a video or podcast. Click To Tweet.

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Content Creator Content Creativity Content Marketing 109

Content Marketing Institute

JULY 4, 2018

By 2016 or 2017, you likely would have experienced a sudden drop in business. Content marketing is all about providing value to your audience. Your audience has seen the same five tricks repeated 500 times. HANDPICKED RELATED CONTENT: The Best Content Marketing Books of 2017 to Boost Your Creativity and Productivity.

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Creativity Recruitment Content Marketing Engineering 103

Content Marketing Institute

APRIL 12, 2018

We were hiding our light under a bushel,” says Will McKenna, describing the company’s marketing efforts in the talk he and Fred Macri gave at Content Marketing World 2017: Awakening a Sleeping Giant: Crafting a Successful Content Brand in an 86-Year-Old Enterprise. Stay plugged in to audience needs. Making it a success is another.

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Brand Content Editorial Team Editorial 110

Content Marketing Institute

AUGUST 24, 2018

edition in October 2017. The sessions include infographics, case studies, videos, guides, and cheat sheets and have attracted 15,000 visits since the series’ November 2017 launch. This approach also helped the team repurpose the video content by publishing natively to Twitter, Facebook, Instagram, Snapchat, and, of course, LinkedIn.

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Marketing Entertainment Social Media Content Marketing 83

Content Marketing Institute

DECEMBER 11, 2018

With the speed of big shifts happening across our industry lately – businesses merging, algorithms shifting , new tech capabilities emerging, audiences growing ever more fragmented and distracted , and the like – it’s hard enough for practitioners to keep up with what’s happening now , let alone keep our eyes firmly fixed on the horizon.

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Content Marketing Storytelling Marketing Content 111

Content Marketing Institute

NOVEMBER 9, 2017

I had the pleasure of thinking through this question in more detail when Joe asked me to speak about creating the ultimate content marketing team at Content Marketing World 2017. How can you help your audience in a way no one else can? HANDPICKED RELATED CONTENT: Strengthen Your SEO Strategy for 2017. Editorial planning.

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Content Marketing Institute

NOVEMBER 21, 2017

Who is the site’s target audience? Always write with the audience in mind. These topics indicate the brand’s SEO and the audience’s intent – potential subject matter for your post. These topics indicate the brand’s SEO and the audience’s intent – potential subject matter for your post. Write for their audience.

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Management Blog Blogging Editorial 111

Neil Patel

DECEMBER 16, 2020

You are regularly posting content, so you’re starting to build up an audience. A study from VigLink (now Sovrn) shows that affiliate marketing is the biggest revenue generator for publishers after Google AdSense. Since these networks have a wide variety of products available, it’s pretty easy to find things your audience might like.

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Marketing Social Media Promotion Script 134

Content Marketing Institute

OCTOBER 26, 2018

Editor’s note: You may have missed the original article by Steve Rayson when it was published last year. Competition for audience attention is fierce. To reach the widest possible audience, build authority, and drive traffic, content needs both social shares and backlinks. WordPress users create an average of 70.5

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Content Creator Promotion Social Media Engineering 107

Content Marketing Institute

AUGUST 1, 2018

When you look at the library of content you publish, is it a string of somewhat-related blog posts, videos and more — or do all the pieces work together to tell a better, broader story? This article walks you through the steps of designing and publishing survey-based original research to make it the cornerstone for your editorial plan.

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